Susie Cuevas
San Antonio,TX
Summary
Results driven with a proven track record in business development and cross-functional team leadership. Excelled in driving sales growth, negotiations, business expansions and solutions. Skilled in financial administration and strategic planning, demonstrating cost reduction in expense accounts. Renowned for ethical leadership and industry networking. Sales known for high productivity and efficiency in task completion. Developed long term customer relationship within a variety of sectors in the Food service, Beverage, Retail, Manufacturing and Produce.
Overview
22
22
years of professional experience
Work History
Managing Partner
Hathaway Logistics
San Antonio, USA
08.2019 - 11.2024
- Company Overview: Pallet and Freight Brokerage
- Implemented new Sales accts
- Managed partnership agreements, negotiations, and relations to foster collaborative business environment.
- Company infrastructure setup and ongoing management: accounting, customer service, auditors, logistics, and systems.
- Coordinated with internal departments to ensure efficient workflow.
- Executed major DC implementations for pallet sales, operations, and logistics programs, driving immediate sales growth.
- Managed the day-to-day order coordination with Team
- Handled customer pallet rejections to divert product.
- Created a business network of local pallet and service providers.
- Attended various company meetings, pallet conventions, and other business golf events for networking.
- Maintained customer relations and coordinated promotions to increase and create new revenue.
- Developed long-range plans for business growth, resulting in increase in annual sales.
- Reviewed daily and overall financials, P&L performance, to ensure profitability.
Independent Consultant
Arena Packaging
02.2017 - 07.2019
- Company Overview: Project Manager.
- Provided support to the Arena Team members with the Banana RPC Project in Latin America.
- Initiated retailer meetings within the U.S. for internal test introduction and proof of concept approval.
- Conducted RPC testing in Latin America, allocation through ports, packing sites, cold DCs, retailer DCs, and stores.
- Traveled to Banana Grower farms in Costa Rica, Colombia, Honduras, and Guatemala for ongoing tests.
- Worked with LA contacts for asset management controls.
- Coordinated tests closely with DC QC, Operations, Category Managers, Merchants, and corporate contacts.
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Advised clients on best practices related to business processes, technology implementations, and operations management.
- Submitted results with preliminary findings for internal evaluations.
- Supported the R&D Department on RPC tweaks, improvements, and production forecasted volumes.
- Created PowerPoint presentations and test results prior to corporate meetings.
Walmart Account Manager
Polymer Logistics
Dallas, USA
11.2014 - 11.2016
- Company Overview: (RPC Project Development)
- Instrumental in the Wood Grain RPC agreement execution, leading to $50 million in sales.
- Responsible for the rollout and management of the wood grain project within the U.S.
- Set up of recollection points for rejected load re-sales
- Elaborated data tracking reports, cost analysis, and business evaluation proposals for additional RPC conversions.
- For crate testing, design, production arrival schedule, and load arrivals into the US for RPC conversions.
- Executed grower agreements for Wood Grain RPCs.
- Worked with WM systems, Retail Link, and PULSE, delegating responsibilities to peers.
- Developed additional projects for DCs and stores, generating additional revenue.
- Conducted meetings with various Walmart departments, such as Procurement, Admin, Produce Merchants, GFS, Operations, Logistics, and stores.
- Executed cost analysis for various produce packs, and developed new opportunities.
- Worked closely with WM, PL Operations, and Reverse Logistics on crate return and collections performance.
- Developed internal reports to track sales performance.
- Created marketing tools and company articles for press releases about polymers.
Director of Sales
Polymer Logistics
San Antonio, USA
04.2011 - 11.2014
- Company Overview: RPC Retail and Project Management.
- Responsible for leading Sales Managers within the SW territory and providing RR&Es, proper training, and tools to manage account expectations.
- Executed customer RPC agreements, price negotiations, and maintained accounts, leading to company expansion from $9MM to $75MM in sales.
- Managed Retail Distributors and Food service accounts.
- Instrumental in the company’s infrastructure processes and guidelines.
- Grew South Texas presence, expanding into the MW, SE, and North with large retailers such as Walmart, Kroger, and Meijer.
- Instrumental in renewing the existing Meat and Commissary agreement.
- Executed direct sales for closed-loop opportunities.
- Worked closely with R&D for projects based on account needs.
- Responsible for HEB, Walmart, and Kroger DC audits, leading to business growth and close interaction with QA, Operations, and Logistics Dept.
- Participated in store inbounds, selections, rejections, and asset returns.
- Provided support to the Operations wash site for load shipments, inventory counts, RPC returns, and internal challenges.
- Worked closely with A/R, Planning, OPs, and the Asset Management Team for forecasts, daily orders, asset returns, losses, and collection decisions.
- Represented the company at various marketing conventions and industry associations.
Sales Manager
Georgia Pacific
Atlanta, USA
12.2009 - 03.2011
- Company Overview: (RPC Pooling & Inventory Management)
- Georgia Pacific acquired Orbis RPC division in December 2009
- Traveled to an extensive territory in TX, Midwest and Canada as a Sales Representative, reporting to GP East Sales
- Insured engagement in MBM Guiding Principles by completing all required training and adhering to company’s guidelines
- Exceeded monthly sales throughout the US
- Worked closely with retail Produce buyers to understand sourcing areas
- Updated Sales pipeline tool with prospecting accts
- Created value at GP by reducing asset return cost and operational expenses
- Assisted Customer Service with asset tracking process and physical counts
- Worked closely with GP Corrugated Sales team selling the GP Packaging programs
- (RPC Pooling & Inventory Management)
Sales Manager
Orbis Container Services
Fresno, USA
10.2007 - 12.2009
- Company Overview: (RPC pooling business– recyclable plastic containers)
- Travel to an extensive territory including TX, Midwest, East Coast and Canada selling and supporting produce industry
- Increased volume growth from $1.7MM containers per year to 4.2MM per year based on inventory availability
- Managed ongoing customers, such as, Kitchen Pride Mushrooms, Mastronardi Produce, Giorgio Fresh Mushrooms and DNE Citrus
- Worked with retailer’s Buying Department to increase sales and capture leads, particularly HEB and Kroger
- Supported Kroger RPC implementation at each DC by traveling with Corporate Executive meeting with DC personnel, WESCO Buying contacts in TX/FL and Grower/Packers presenting new packaging specifications and cost savings
- Instrumental in the rollout of 4 Aldi DCs for the RPC Pilot Program to help deploy all available inventories at Orbis
- Worked closely with Asset Management, conducting frequent audits at retail and grower level for account monthly reconciliation
- Frequent meetings with Retail Operations, and Quality Control Managers for load rejections to help negotiate asset recovery with third party locations
- Participated in Produce conventions that generated additional sales
- (RPC pooling business– recyclable plastic containers)
Sales, Territory Manager
PECO Pallet
Yonkers, USA
05.2004 - 09.2007
- Company Overview: (Pallet Pooling Management & Expansions)
- Travel extensively throughout designated territory to negotiate and successfully servicing accts and supported Sales Managers to close pallet leasing contracts for product shipment to a wide array of accounts in an extensive territory in the United States and (Texas, Alabama, Oklahoma, Louisiana, Arkansas, Tennessee, Missouri, and Mississippi)—
- Traveled 60% weekly to distribution centers and manufacturing plants like Costco, Wal-Mart, HEB, Sams, SYSCO, Ben E Keith, Georgia Pacific, Kimberly Clark, Cott Beverages, Randall’s, Tom Thumb and Nestle Waters
- Grew territory sales within existing accts in two years from $720,000 annually to $4.4 million annually
- Established sourcing connections with many customers on new opportunities
- Identified new lanes with new and existing accounts
- Achieved daily phone and/or email communications to customers providing reports on pallet inventories
- Ongoing visits to distribution centers to witness operations problems and identify opportunities to enhance company’s performance for cost savings
- Demonstrated ability to generate revenues while reducing expense account (travel and related expenses) by 25%
- Reduced operational transportation costs by 10%
- Provided weekly Pipeline and Service Metrics reports to the Vice President of Sales/ Customer Service
- (Pallet Pooling Management & Expansions)
Office Manager
IFCO Systems
San Antonio, USA
07.2002 - 01.2004
- Company Overview: (Office Management)
- Managed an office staff at one of IFCO’s largest pallet-recycling and manufacturing facilities in the nation.
- Assisted in the management of all operations, including 60 individuals whose duties included repairing and recycling pallets.
- Established an order tracking system to respond to customers' order requirements for pallets using a database system and a visible tracking board.
- Handled administrative duties, including general ledger, accounts receivable/accounts payable, payroll, human resources paperwork, truck drivers' DOT, and employee insurances.
- Managed top-level clients, such as HEB, Pioneer Flour Mills, PECO, International Paper, John B. San Filippo Peanut Processing, Sysco Foods, and Ben E. Keith.
- Maintained impeccable office organization to support efficiency, professionalism and performance objectives.
Education
60 undergrad studies - Criminal Justice
Incarnate Word University
05.2015
Skills
- Microsoft Word
- Excel
- Outlook
- Power Point
- Sales Force
- Key Point/DAT
- QuickBooks
- SAP
- Strong communication skills
- Organizational development
- Financial administration
- Business development
- Strategic planning
- Forecasting
- Profit maximization
- Global expansion
- Cross-functional team leadership
- Team player
- Ethical leadership
- Corporate social responsibility
- Industry networking
Affiliations
- Golf participations
- Local support to Spurs Basketball Team in San Antonio
- Salsa Dancing
- Local Food Bank Volunteering
Timeline
Managing Partner
Hathaway Logistics
08.2019 - 11.2024
Independent Consultant
Arena Packaging
02.2017 - 07.2019
Walmart Account Manager
Polymer Logistics
11.2014 - 11.2016
Director of Sales
Polymer Logistics
04.2011 - 11.2014
Sales Manager
Georgia Pacific
12.2009 - 03.2011
Sales Manager
Orbis Container Services
10.2007 - 12.2009
Sales, Territory Manager
PECO Pallet
05.2004 - 09.2007
Office Manager
IFCO Systems
07.2002 - 01.2004
60 undergrad studies - Criminal Justice
Incarnate Word University
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