Susie Lorenz
Boston,MA
Summary
Creative content producer and designer with 8+ years of experience developing campaigns for wellness and lifestyle brands. Known for uniting cultural insight with creative storytelling to craft campaigns that resonate deeply with audiences while advancing brand strategy and driving measurable impact across social platforms. Skilled across videography, production, and design, bringing a multidisciplinary approach to creative execution.
Overview
17
17
years of professional experience
Work History
Associate Marketing Manager
Laird Superfood
03.2024 - Current
- Lead videographer for brand campaigns, UGC-style social content, and product-focused ads across e-commerce, paid social, and Amazon Streaming TV.
- Developed and executed storyboards and creative concepts for Laird’s YouTube strategy, shaping a cohesive brand narrative across long-form video content.
- Produced short and long-form videos, paid ads, and digital assets that drive awareness, engagement, and conversions across platforms.
- Spearheaded a full brand repositioning for Picky Bars targeting youth athletes, leading creative strategy, campaign development, and execution across all channels.
- Managed the Picky Bars athlete program and ambassador community of 1,000+ members, fostering authentic brand advocacy through content and partnerships.
- Directed and designed a complete packaging refresh for Picky Bars, overseeing product development, new flavor launches, and visual identity evolution.
- Partnered with the Creative Director and cross-functional teams (marketing, e-commerce, product) to align creative execution with business goals.
Director of Marketing
Performance Running Outfitters
04.2019 - 01.2024
- Developed and executed digital and social medial marketing campaigns increasing company exposure, customer traffic and revenue by $1.6 million.
- Launched successful social media campaigns and paid media strategies that increased our following by 800% through targeted audience engagement.
- Shot and produced video content across platforms, including social media, e-commerce, and brand campaigns.
- Created TikTok videos that went viral (1.5M+ views), driving significant brand awareness and a measurable increase in revenue.
- Produced a campaign video that won a national competition, securing a $10K award for the company.
- Leveraged social video storytelling to attract new sponsorships and partnerships with leading athletic brands and community events.
- Spearheaded the development and onboarding of a mobile app designing wireframes, prototypes and design concepts.
Creative Services Sample Coordinator
Kohls Corp
04.2016 - 04.2019
- Collaborated with internal studio team and external production crews ensuring styling and shots were seamlessly executed and in line with creative and brand standards.
- Lead and oversaw styling for seasonal brand location shoots, ensuring all shots met quality standards.
- Established, initiated and optimized sample management database, reducing cost by 20%, improving efficiency of photoshoots and style outs.
- Coordinated with vendors and suppliers to source materials and equipment needed for production.
- Managed schedules and booked talent for external on fig style outs and shoots out of NYC design studio.
- Oversaw post-production and managed shot list digital assets.
- Streamlined workflow by scheduling pre/post production meetings with art directors to make sure selects are done in a timely manor and recommended solutions as needed.
- Collaborated with cross functional team members to develop creative campaigns for social media platforms.
Product Development Specialist
Kohls Corp
04.2015 - 03.2016
- Supported execution of seasonal line design and development for women's outerwear and swimwear.
- Built and created tech packs, trim sheets, design packs.
- Drove innovation by compiling market and trend research reports, created mood boards, line sheets and inspiration illustrations.
- Oversaw category digital marketing copy and product merchandising to ensure brand standardization.
- Managed production timing, development budgets, material costs and sample management hitting target dates for photo shoots, ad and pre-production.
- Designed seasonal packaging and garment labels.
Brand Manager
9round Fitness
03.2012 - 04.2015
- Developed website and marketing content such as blogs, emails, produced and shot videos for social media campaigns resulting in a 500% increase in following.
- Developed customized fitness plans for wide range of clients to expand services.
Clinic Coordinator
Goodyear Health Center
05.2010 - 04.2012
- Maximized advertising efforts by developing content for social media, corporate communications, and website blog.
- Coordinated with healthcare professionals to develop comprehensive patient care plans.
Marketing Specialist/Graphic Design Intern
Synet Media
06.2008 - 06.2009
- Collaborated with designers, copywriters and developers to create effective marketing campaigns and graphics.
Education
Kinesiology
University of Wisconsin - Milwaukee
Milwaukee, WIGraphic Design
Milwaukee Area Technical College
Milwaukee, WISkills
- Video Production & Editing
- Social Media Management
- Ambassador program leadership
- Digital Asset Management
- AI Creative Tools
- Highly adaptable collaborative team member
- Adobe Illustrator, Photoshop, After Effects, Premiere Pro
- Packaging & Apparel Design
- Product Photography
- E-commerce Management
- Creative Direction
- Brand Management
Timeline
Associate Marketing Manager
Laird Superfood
03.2024 - Current
Director of Marketing
Performance Running Outfitters
04.2019 - 01.2024
Creative Services Sample Coordinator
Kohls Corp
04.2016 - 04.2019
Product Development Specialist
Kohls Corp
04.2015 - 03.2016
Brand Manager
9round Fitness
03.2012 - 04.2015
Clinic Coordinator
Goodyear Health Center
05.2010 - 04.2012
Marketing Specialist/Graphic Design Intern
Synet Media
06.2008 - 06.2009
Kinesiology
University of Wisconsin - Milwaukee
Graphic Design
Milwaukee Area Technical College