SUSMITHA REDDY
Chanhassen,MN
Summary
Data science, Analytics & ML professional with experience in helping companies build data-intensive & value driven models to help the growth of business profitability. Strong collaborator with excellent communication & story telling skills & expertise in translating business & functional requirements into substantial deliverables.
Overview
4
4
years of professional experience
3
3
Certification
Work History
Data Science & Business Development Consultant
Insight Global/Verizon
Remote
01.2022 - Current
- Data Modeling: Developed an SPE Model that predicts the best pricing & best discounts that can be offered on a particular product/feature. Built this model from ground up using supervised Regression and Classification and is now used by Verizon Sales to offer better discounts, improve sales and revenue.
- Cross Functional Collaboration: Identifying & Understanding the data needs of different internal stakeholders, interpreting, gathering & analyzing the data
required & translating it into feature engineering technicalities by working closely in collaboration with off-shore development teams (In India) to fulfill Product Pricing Team's business requirements. - Dash Boards Development: Building dynamic dashboards & reports (Tableau, Power BI) to support the key stake holders and business leaders in making effective business decisions by providing key data insights.
- Machine Learning Application: Develop algorithms using Natural Language Processing (NLP) & Deep Learning models to predict pricing & discounts.
- Data Pipelines: Integrating, migrating & defining new data sources & flows by creating data pipelines to fulfill business requirements. Developed end-to-end analytics pipeline which includes Data Sourcing, Cleansing, Wrangling, Mining, Feature Engineering, Modeling and Interpretation.
- Smart KPI's: Defining & Designing KPI strategies such as Revenue uplift, discount recommendations to ensure model metrics are on point.
Data Scientist
Worldwide Express
Remote
05.2021 - 12.2021
- Conducted business analysis to understand & identify business needs, analytical requirements and translate them into conceptual designs.
- Identifying key business requirements and turn them into language that allows them to be readily used in storytelling across the company.
- Performed statistical methods to understand the relationship between the features.
- Leveraged analytics to drive business development, productivity and process improvement resulting in winning new key accounts and increasing customer satisfaction.
- Coached, developed, and mentored junior data scientists on EDA techniques and Data Life Cycle.
- Designed visualizations and interactive dynamic dashboards to present data using Tableau.
Associate Data Scientist
BYJU'S
Bangalore, India
01.2020 - 04.2021
- Data Modeling: Developed a model that predicts client's propensity of renewal 6-9 months ahead of expiry in subscription space which is used by the Sales team.
- Designed a statistical model to perform customer profiling used across the entire organization which helped acquiring new Edtech business worth 31 Million rupees.
- Compiled & worked on consumer data to understand the customer purchase behavior resulting in tailor made targeted advertising, sales & marketing campaigns resulting in 17% new business growth.
- Streamlined information gathering and analysis of new business initiatives to design and develop impact scenarios that meet those business initiatives requirements.
- Collaborating with business leaders, subject matter experts, and decision-makers to develop success criteria and optimize new products, features, policies, and models.
- Consolidated missing value treatment, outlier capping & anomalies treatment using statistical methods deriving key metrics.
Education
Master of Science - Data Science And Engineering
Great Learning
Hyderabad04.2019
Bachelor of Science - Computer Science and Engineering
Amrita Vishwa Vidapeetham
Coimbatore08.2018
Skills
- Data Modeling
- Statistical Modeling
- Data Pipelines
- Data Analysis & Analytics
- Data Visualization: Tableau, Power BI & Qlik
- Data Mining
- Data Extraction
- Data Wrangling
- Machine Learning, Deep Learning
- Natural Language Processing (NLP)
- Supervised Learning - Regression & Classification
- Statistical Analysis
- Agile Methodologies (Jira, Slack)
- Deployments using Python, Python Libraries (Numpy, Pandas, Sci-Kit Learn, Matplotlib etc), R, Jupyter Notebook, SAS
- ETL (SQL, Spark)
- Git/Github
Certification
- Tableau – Tableau Certified
- Power BI – Microsoft Certified
- AWS Sagemaker – AWS Certified
Timeline
Data Science & Business Development Consultant
Insight Global/Verizon
01.2022 - Current
Data Scientist
Worldwide Express
05.2021 - 12.2021
Associate Data Scientist
BYJU'S
01.2020 - 04.2021
Master of Science - Data Science And Engineering
Great Learning
Bachelor of Science - Computer Science and Engineering
Amrita Vishwa Vidapeetham
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