Suyog Deshmukh
Summary
- Working as a Senior AEM Production Specialist with over 11 years of experience in the digital marketing ecosystem, specializing in content management systems, production workflows, and delivering high-quality experiences for global brands.
- Critical team member within Apple Ads, driving major initiatives, including launching websites in new markets, and leading the large-scale rebranding effort from Search Ads to Apple Ads.
- As an essential Senior AEM Web Producer, I drove PenFed’s digital transformation, contributed to 389,000 new member acquisitions, and shifted 80% of transactions to a streamlined AEM-powered web and mobile self-service.
- Played a key role in Invesco’s digital transformation journey by enabling new capabilities on Adobe Cloud and Adobe Experience Manager, while supporting multi-language digital platform management across the North American market.
- Proven ability to collaborate with cross-functional teams—design, engineering, QA, and marketing—to streamline production pipelines, improve operational efficiency, and maintain strict brand, and accessibility standards.
- Proficient in JIRA, Confluence, My MRC, Airtable, and Excel, with strong experience in SDLC and Agile-SCRUM project management. Skilled in implementing and managing Agile projects using various project management tools for facilitating team collaboration.
- Strong analytical and problem-solving skills, with a track record of driving workflow automation, resolving complex production challenges, and contributing to continuous improvement initiatives in fast-paced environments.
Overview
13
13
years of professional experience
Work History
AEM Web Production Specialist
Apple
New York
11.2023 - Current
- Worked as part of the Digital Marketing Platforms Web team
Senior Web Producer
PenFed
McLean, Virginia
10.2021 - 11.2023
- Worked as part of the Digital Marketing and Customer Experience Team
- Authored and published content for desktop/laptop and mobile devices using AEM to create world-class customer experiences for current and potential PenFed members.
- Collaborated closely with marketing colleagues, including design, brand marketing, digital product owners, UX, and Search Engine Optimization teams, as well as cross-functional departments including business owners, PR, IT, and compliance.
- Ensured business continuity by supporting the needs of each department related to digital content.
- Assisted in gathering requirements and assessing content authoring needs for projects, updated content logs, copy documents, and other documentation systems.
- Ensured professional-quality content for secure online/mobile banking interfaces, responsive websites, mobile apps, online lead/application forms, marketing pages, and other cross-channel websites.
- Collaborated, trained, and managed offshore authors, creators, QA, and strategists to ensure consistent tone of voice and messaging for customers.
- Followed brand guidelines for copying and editing a variety of digital content, including marketing pages, informational content, navigational elements, form field labels and messaging, error messages, contextual help, alert messages, and FAQs.
- Worked with development and other internal team members on project implementation and launch activities, including stand-up meetings, defect resolution, and acceptance testing.
SME AEM Content
Invesco
Atlanta, GA
09.2019 - 10.2021
- Worked as part of the Digital Experience and Customer Journeys Team, to bring the content developed by our partners and making it available across our digital platforms for our clients and investors.
- Working as Adobe Cloud platforms consultative subject-matter expert (SME) to ensure content producers develop content to meet their business objectives for digital transformation.
- Migrating the legacy oracle-based and Magnolia environment to new Adobe based cloud platforms AEM CMS.
- Very good experience with content authoring in CMS pages using AEM 6.2, 6.3, 6.4 and 6.5.
- Created template, component & the web pages of the company including the home pages and related pages using AEM 6.2, 6.3, 6.4.
- Managed the components using front end technologies like HTML, CSS.
- Produce and publish cross-platform content experiences (articles, content pages, landing pages, etc.) in the CMS.
- Identify areas of opportunity to optimize and enhance the content templates and authoring experience.
- Document and maintain a library of new modules, features, and templates.
- Partner with the Product Managers, UI/UX Design and Technology to understand new capabilities and updates to templates.
- Ensuring published pages are following outlined best practices, ADA compliant.
- Managing AEM digital asset manager by Sizing and uploading images.
- Partner with product leads and UX/UI team to implement tests within Adobe platforms.
- Ensuring the website syndication is aligned with the editorial calendar.
- Check for and resolve broken links within content experiences.
- Maintain appropriate compliance and technical control standards, working with these teams as required.
- Experience tagging and tracking performance with Google Analytics and/or Adobe Analytics.
- Experience with Agile process and software development methodologies.
- Strong understanding of SEO best practices and ADA compliance rules.
- Digital design skills, including a solid understanding of fonts, color palettes, photo image sizing.
- Publishing content in coordination with global departments to meet product objectives.
- Provide operational support for digital products on daily basis for blogs, podcasts, and events.
- Identify opportunities to improve workflows across various publishing platforms (e.g., Content Stack, Adobe AEM, etc.).
- Build defined marketing landing pages in HTML/CSS to specification and coordinate launch time with cross functional teams.
- Manage metadata of digital content, including assets, tags, titles, descriptions, localizations, subtitles, and more.
- Managing Email subscriptions and creating contact us forms in AEM.
- Train offshore team-members of franchise teams to use the publishing platform features.
- Ability to conduct in-depth quality assurance on both creative materials and technology functionality.
- Ability to build effective relationships with editors, stakeholders, and technical teams.
- Interact promptly, productively, and positively with fellow employees and all levels of management.
- Excellent verbal, written and analytical skills, with strong motivation and work ethic education and experience.
- AEM Project Management Experience: As a Digital Content project manager, gathered business requirements and created strategy for migration of huge sites 1500+ web pages from legacy environment to Adobe Experience Manager.
- Successfully migrated multi-lingual websites and micro sites using project management tools such as Airtable, JIRA, EXCEL, and confluence.
- Pro-actively managing requests, feedback, questions, and coordinate with internal stakeholders to prioritize and manage web production activities.
- Timely implementation of deliverables and provide clear communication around requests.
- Authorizing and deploying digital content within Adobe Experience Manager, including product information and interface design using templates and components.
- Attending recurring production planning meetings, keep stakeholders engaged and accountable for meeting delivery timelines, communicate build/target launch date.
- Proof-reading requirements/copy for quality, accuracy, grammar, and punctuation – adherence to content guidelines and SEO best practices.
- Leveraging existing processes and identifying areas for process improvement, assist with documentation and update additions as needed to improve efficiency.
- Assisting in maintaining AEM Author Manual and related process documentation. Work with localization teams to request, organize, and publish content in multiple languages for example French websites in Canada.
- Conducting content audits, quality assurance checks on web content, regularly monitor site performance raise defects/issues/bugs, propose fixes and opportunities.
- Supporting Product Owner and team for testing new features and enhancements, flexible to provide support on releases, perform QA/PVT during off business hours.
- Ability to keep calm under pressure and effectively communicate to team members with positivity.
- Excellent relationship building skills, able work across teams in the organization.
- Self-motivated and able to manage individual projects and timelines and experience of working in a fast-paced environment.
- Good organizational and time management skills and the ability to oversee projects from conception to delivery.
- Working in a dynamic, cross-functional team and excel in managing multiple projects to successful execution. Able to identify opportunities for improvements.
AEM Content Author
KPMG
Montvale, NJ
05.2018 - 09.2019
- Worked with Production, Development and QA teams, manipulating templates via CSS, JS and HTML to enhance the website for better usability/user interaction.
- Managed the web site components using front end technologies (JavaScript, Java, HTML5, XML, CSS3).
- Creating OSGi bundles for the Adobe Digital Marketing Suite using CRXDE.
- Uploading and installing packages using package manager to include new features and styles for the templates and components.
- Utilized Google Analytics for Interpreting web traffic data, Data visualization and Website dynamics.
- Collaborated with stakeholders and cross-functional teams to identify product and technical requirements, implementing new features, updating web sites.
- Utilized Adobe experience manager as content management system. Version- 5.6, 6.2, 6.3, 6.4.
- Created and authored various websites/ pages of KPMG for parent landing, article, and bio pages by using components and templates.
- Creating and authoring in person event, webcasts, podcast, and event listing pages using appropriate template.
- Conducting analysis to determine content migration needs.
- Performing Gap Analysis for upgrading to new system for images, PDF’s, dimensions, Breadcrumbs, Tabs etc.
- Migrated four major website of KPMG including global web site content from old AEM 5.6 version to newer 6.3 AEM.
- Creating Experience fragment for repeating content across the web site such as contact cards, Eloqua form.
- Created and published tags, advanced j-query tags for sorting web pages as per date and time, categories to display them on home pages.
- Created specialized thumbnail images (“tombstones”) for PDFs, editing bio images, thumbnail images using Adobe Photoshop, Pixlr etc.
- Utilize web-based data visualization and infographics platform for designing, rough layout of page/template and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Ex. LivIcons, Infograms.
- Built / designed landing pages using existing templates like article, parent landing, generic, bio card templates etc.
- Keeping the knowledge update by attending design workshops, webinars to keep the website design/ aesthetic value latest.
- Creating test cases, test scenarios, test plans for QA in accordance with business requirement, system design, digital regulations, and brand guidelines.
- Performing Manual web testing. Thorough understanding of Agile test methodology, test life cycle, defect life cycle.
- Good experience in Regression, Integration and Cross browsers/platform testing.
- Provide website tag troubleshooting assistance, as needed.
- QA site wide testing in staging, author, and production environment.
- Utilizing “Zephyr” JIRA plugin for testing environment, for regression testing purpose after each CAB.
- Identifying and preparing appropriate data for QA to validate/ test it in test cases, test plans.
- Monitoring, updating and suggesting improvement for QA/SDLC processes.
- Creating Test cycles, test cases and validation data, template for zephyr test in JIRA.
Network Engineer
Coblence IT Solutions Private Limited
Pune, India
05.2015 - 06.2016
- Configured managed and troubleshoots Complex networks, local area networks (LANs) and wide area networks (WAN’s).
- Administered software installations/upgradation, backup and recovery and hardware devices.
- Created and maintained documentation for hardware and software installation and troubleshooting.
- Successfully handled installation and operation of CISCO wireless routers and switches Configuration.
- Initiated project to redesign company’s network infrastructure, Designed the network and arranged Computer Laboratory for students.
- Worked in datacenters, for designing and operational aspects.
- Dealt with network planning, security implementation, configuring and troubleshooting of CISCO wireless network system.
IT Engineer / BA
RG-VP Web Solutions
Nagpur, India
06.2012 - 04.2015
- Conduced site surveys and Installed and maintained various network services and related equipment and devices.
- Assisted Sales Team in making Quotations.
- Worked on layer 3 and layer 2 CISCO switches to troubleshoot network issue.
- Ensured consistent network connectivity of all network appliances.
- Troubleshoot various network issues affect solutions and collaborate with staff and outside vendors to resolve complex problems.
Education
Professional MBA -
Campbellsville University
Louisville, KY10-2023
Master of Science - Computer Engineering
Stevens Institute of Technology
Hoboken, NJ01.2017
Bachelor of Engineering - Electronics & Telecommunications
RTMNU Nagpur University
India05-2012
Skills
- SQL
- HTML
- CSS
- JavaScript
- Python
- Nodejs
- Adobe Cloud Platforms
- Oracle Cloud
- Amazon Web Services
- Adobe Analytics
- Adobe workbench
- Adobe Target
- Google Analytics
- Adobe Experience Manager
- Word Press
- Drupal
- Magnolia
- Oracle
- Applitools
- Zephyr
- Selenium
- Postman
- Puppeteer
- Manual testing
Timeline
AEM Web Production Specialist
Apple
11.2023 - Current
Senior Web Producer
PenFed
10.2021 - 11.2023
SME AEM Content
Invesco
09.2019 - 10.2021
AEM Content Author
KPMG
05.2018 - 09.2019
Network Engineer
Coblence IT Solutions Private Limited
05.2015 - 06.2016
IT Engineer / BA
RG-VP Web Solutions
06.2012 - 04.2015
Professional MBA -
Campbellsville University
Master of Science - Computer Engineering
Stevens Institute of Technology
Bachelor of Engineering - Electronics & Telecommunications
RTMNU Nagpur University