Suzan Bekiroglu, Marketer

Develops data-driven customer journeys and personalized email marketing programs for two lines of business, leveraging big data analytics, segmentation and personalization to improve KPIs and inform strategic adjustments for future optimization. Presents email campaign results to senior leadership, influencing go-to-market strategies with data-driven approaches to drive innovation.

• Partners with analytics and product teams to improve processes, such as a 2024 product roadmap that improved one campaign’s click through rate by 32%.
• Provides leadership to cross-functional marketing teams on best practices for responsive design and deliverability.
• Suggests and implements new technological frameworks, such as an initiative in 2023 that leveraged new UTM parameters, which enhanced reporting accuracy by 24%.

Plans, manages and executes end-to-end digital marketing initiatives via email, social media, and other channels for global client accounts across multiple industries.

• Creates and manages PPC campaigns with Google Ads, consistently achieving lower CPC rates and improved ROI.
• Implements reporting dashboards, providing clients with real-time visibility into KPIs and marketing ROI.
• Builds full-funnel marketing strategies from brand awareness to post-purchase loyalty programs, generating millions in incremental revenue for clients.

Created dynamic, data-driven email content tailored to customer behavior, directed a team of 4 marketers, was the team's point of contact for troubleshooting email code issues, and partnered cross-functionally with product, engineering, and analytics teams to ensure campaign alignment within broader corporate objectives.

• Won “Peer Recognition Award” for qualitative contributions and cross-functional leadership excellence.
• Led internal team briefs and onboarding trainings on best practices, established campaign QA protocols, reducing campaign errors year-over-year.
• Managed multi-million dollar marketing automation initiatives across Salesforce Marketing Cloud and Marketo.

Designed and launched customized marketing strategies for over 30 clients across B2B, SaaS, and eCommerce sectors.

• Developed content strategies that consistently lifted numbers of qualified leads for clients.
• Audited and optimized clients’ digital marketing operations, leading to reduced customer acquisition costs.
• Revamped SEO architecture for clients, increasing organic search traffic.