Summary
Overview
Work History
Education
Skills
References
Timeline
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Suzanne Buys

Phoenix,AZ

Summary

Digital Marketing Manager with background in developing and implementing comprehensive digital marketing strategies. Strengths include strong knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image.

Overview

20
20
years of professional experience

Work History

Digital Marketing Manger

Slocumb Law Firm
Remote, AZ
12.2020 - Current
  • Maintained up-to-date knowledge of industry trends and emerging technologies in paid digital marketing.
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Designed and led digital marketing campaigns that increased website traffic by 60% and lead generation by 45%.
  • Managed and optimized Google Ads campaigns, achieving a 38% lower cost-per-click (CPC), while improving ad relevance.
  • Conducted market research and competitive analysis to identify growth opportunities, leading to a 25% increase in conversion rates.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.

Paid Marketing Manager

Brookbush Institute
Remote, AZ
08.2022 - 03.2025
  • As this was a start-up company, it was required to know and operate all aspects of the marketing department.
  • Researched competitors' offerings, pricing models, and marketing strategies.
  • Developed marketing strategies to increase customer satisfaction levels.
  • Increased brand awareness by implementing multi-channel digital marketing strategies.
  • Optimized paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads, TikTok Ads), reducing CPA by 25%, while maintaining lead quality.
  • Helped drive SEO-driven content by using SEO targets in paid marketing strategies.
  • Enhanced email marketing performance by implementing A/B testing.
  • Monitored online reputation and implemented engagement strategies, boosting social media interactions.

Agency Team Manager

Google/TTEC
Tempe, Az
10.2020 - 02.2022
  • Supported agencies that were Premier Partners with Google through coaching my team with their assigned agencies (book of business).
  • Conducted performance reviews to provide constructive feedback and support growth.
  • Motivated team members to consistently achieve or exceed performance expectations.
  • Led and coached a team of 12 account strategists, resulting in a 20% improvement in client retention.
  • Provided data-driven strategies and Google training, increasing team efficiency, and boosting ad performance by 30%.
  • Analyzed KPI reports to identify skill gaps, ensuring a consistent 15% quarterly improvement in campaign success rates.
  • Managed daily operations of the team including scheduling shifts, assigning tasks, tracking attendance and approving time off requests.

Lead Trainer, Google Ads Agency Department

Google/TTEC
Tempe, Az
09.2019 - 10.2020
  • Trained and mentored over 150 account strategists in Google Ads best practices, leading to a 10% higher campaign success rate.
  • Coached new hires to successfully demonstrate their proficiency and call effectiveness through a grad call at the end of training, with a 98% pass rate.
  • Developed training programs that improved new hire productivity by 20% within their first 60 days.
  • Facilitated workshops to improve team collaboration and communication skills.
  • Mentored junior trainers on effective delivery of learning content.
  • Collaborated with management to align training programs with organizational goals.
  • Advised senior management about potential improvements that could be made to current training processes or systems.

Google Ads Account Strategist

Google/TTEC
Tempe, Az
10.2018 - 09.2019
  • Managed a portfolio of 150+ Google Ads accounts, implementing data-driven optimizations that increased ad revenue by 25%.
  • Advised agencies on Google Ad policies and strategies, ensuring 100% compliance, and reducing ad disapprovals by 30%.
  • Successfully pitched new advertising solutions, leading to an additional $500K in client ad spend annually.
  • Conducted regular account reviews to assess performance and identify opportunities.
  • Analyzed client's current marketing strategies and identified areas for improvement.
  • Provided ongoing support throughout the duration of campaigns.

Outside Sales Account Executive

UPS
Green Bay, Wisconsin
12.2015 - 01.2018
  • Generated over $1.2 million in revenue by securing new business and upselling to existing clients.
  • Strengthened client relationships, resulting in a 15% increase in customer retention.
  • Prepared and delivered quarterly business reviews and sales performance updates to company executives.
  • Developed strategies for improving the efficiency of supply chain operations.
  • Identified and resolved conflicts in the supply chain process.

Inside Sales Representative

UPS
Phoenix, Arizona
01.2015 - 12.2015
  • Developed highly successful client relationships, and earned a reputation for exceeding sales goals.
  • Achieved a high sales percentage with a consultative, value-focused customer service approach.
  • Executed outbound calls to an existing customer base, leading to a significant increase in sales volume.
  • Developed strong relationships with clients through regular follow-up communications.
  • Negotiated contracts, terms of sale, and service agreements to close transactions.

Helicopter Mechanic

Boeing
Mesa, Arizona
09.2012 - 12.2012
  • Assembled and tested Apache helicopter hub assemblies while ensuring compliance with manufacturing standards.
  • Maintained accurate records of repairs and maintenance activities in compliance with regulations.
  • Coordinated with parts suppliers to secure necessary components for repair tasks efficiently.
  • Completed repair and maintenance work to meet aviation regulations and standards.

Fixed Wing Inspector

Able Engineering Services
Phoenix, Arizona
07.2011 - 09.2012
  • Conducted quality control inspections on aircraft parts, helping to improve production efficiency and reduce defects.
  • Utilized inspection tools to evaluate product specifications and performance standards.
  • Documented inspection findings and reported discrepancies to management promptly.
  • Monitored workflow processes to ensure adherence to safety regulations consistently.
  • Filled out and submitted logs and paperwork on-time.
  • Documented all inspection results accurately in accordance with established guidelines.
  • Rejected products and materials failing to meet expectations.

Aircraft Engine Mechanic

Northrop Grumman
New Orleans, Louisiana
10.2009 - 07.2011
  • Performed routine inspections on aircraft engines to ensure optimal performance.
  • Maintained accurate records of maintenance and repair activities performed.
  • Performed scheduled and unscheduled maintenance on E-2C aircraft, ensuring mission readiness.
  • Troubleshot and repaired T56-A-427 engines and NP2000 propellers, reducing aircraft downtime by 30%.
  • Performed detailed inspections and repairs on aircraft engines, components, and accessories.
  • Conducted pre-flight inspections of aircraft engines before flight operations commenced.

Aircraft Mechanic

United States Navy
Norfolk, Virginia
08.2005 - 08.2009
  • Conducted over 150 aircraft maintenance procedures in support of combat missions.
  • Deployed aboard the USS Enterprise, supporting Operations Iraqi Freedom and Enduring Freedom.
  • Trained and mentored eight new plane captains, improving work center readiness.
  • Installed and removed T64-GE-401 helicopter engines.
  • Served as the Primary Training Petty Officer, maintaining 34 training records.
  • Documented maintenance procedures and inspections in official logs.
  • Replaced and repaired defective aircraft parts using hand tools, power tools, and precision measuring instruments.

Education

Bachelor of Science - Business Management

University of Phoenix
Phoenix, AZ
12-2014

Skills

  • Digital marketing strategy
  • Paid media marketing (PPC)
  • Social media marketing
  • Email marketing
  • Google Ads management
  • SEO optimization
  • Market research and competitor analysis
  • Campaign analytics
  • Customer relationship management
  • Google Ads certified
  • Employee training and development

References

References available upon request.

Timeline

Paid Marketing Manager

Brookbush Institute
08.2022 - 03.2025

Digital Marketing Manger

Slocumb Law Firm
12.2020 - Current

Agency Team Manager

Google/TTEC
10.2020 - 02.2022

Lead Trainer, Google Ads Agency Department

Google/TTEC
09.2019 - 10.2020

Google Ads Account Strategist

Google/TTEC
10.2018 - 09.2019

Outside Sales Account Executive

UPS
12.2015 - 01.2018

Inside Sales Representative

UPS
01.2015 - 12.2015

Helicopter Mechanic

Boeing
09.2012 - 12.2012

Fixed Wing Inspector

Able Engineering Services
07.2011 - 09.2012

Aircraft Engine Mechanic

Northrop Grumman
10.2009 - 07.2011

Aircraft Mechanic

United States Navy
08.2005 - 08.2009

Bachelor of Science - Business Management

University of Phoenix

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