Summary
Overview
Work History
Skills
Interests Skills
Timeline
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Suzanne Craven

Moorpark,CA

Summary

Accomplished sales professional with a successful track record of exceeding sales goals by selling B2B media-integrated multimedia packages that included physical events, virtual events, sponsorships, print media, digital media, SEO, SEM, and custom publishing. Currently self-employed, was living in Colorado for the last 3 years, and recently moved back to Southern California.

Overview

20
20
years of professional experience

Work History

Multi-Media Sales Executive

Summit Daily News
03.2020 - 07.2023
  • Work with major real estate companies, local events, and medical accounts to help increase awareness with locals and second homeowners
  • Exceeded monthly goals by 10% - 40% every month by identifying my client’s needs and providing solutions to accomplish them
  • Having a large portfolio of products means developing smart questions to identify their needs
  • Sold media packages in print, online, SEO, SEM, and Native
  • Developed customized proposals for prospective clients showcasing the unique benefits of multimedia advertising solutions.
  • Presented persuasive multimedia sales pitches that resulted in increased client buy-in and commitment.

Associate Publisher

Creative Age Publishing (Beauty Industry)
12.2016 - 03.2020
  • Sell integrated packages: print, digital, video productions, online, and events for Nailpro Magazine, Beauty Launchpad & Dayspa Magazine
  • In the first few months brought in 2 major new advertisers totaling $160k worth of NEW business
  • Took an expenditure and made it into a revenue source of $105k in 2019
  • I did this by using our monthly “Behind the Scenes” video and created a sponsored opportunity for our Tier 1 advertisers.
  • Coordinated the design and production process, ensuring consistency across all publications.
  • Sold product demos, educational and training videos, (long & short form), blog series, FB live broadcasts & influencer videos
  • Researched content by competitors and updated internal teams on industry trends.

Senior Sales Account Director

American Lawyer Media (Legal Media Industry)
01.2013 - 01.2016
  • ALM is NY-based and the leading B2B publisher in legal media
  • I sold integrated advertising and sponsorship programs into The American Lawyer (monthly), The National Law Journal (weekly), Corporate Counsel Magazine (monthly) and 14 regional newspapers (weekly)
  • My revenue growth was in creating custom marketing solutions packages
  • Doubled my territory in custom solutions and events and sponsorships in 2014
  • I worked with large to mid-size firms in creating tailored marketing plans
  • Grew revenue by $140k with one account by selling a custom sponsorship for the Elite Trial Lawyers Awards.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

West Coast Sales Manager

travAlliancemedia (Travel & Tourism Industry)
01.2008 - 01.2013
  • TravAlliancemedia is a B2B travel media business, I connected travel suppliers and destinations to travel agents to increase bookings, grow brands and maximize ROI
  • Responsible for 2 monthly print magazines, virtual events/expos, webinars, and website advertising
  • Worked closely with headquarters in NJ on daily, weekly, and monthly deadlines.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Prepared sales presentations for clients showing the success and credibility of products.

West Coast Associate Publisher

Questex Media (Travel & Tourism Industry)
01.2004 - 01.2008
  • Travel Agent Magazine and Home Based Travel Agent Magazine
  • 2006 promoted from Advertising Director to West Coast Associate Publisher
  • Serviced and increased the territory by $500k while managing 3 salespeople.
  • Researched content by competitors and updated internal teams on industry trends.

Personal Chef

Self Employed
03.2023 - Current
  • Enhanced client satisfaction by creating personalized and diverse family-styled meals tailored to individual preferences and dietary requirements.
  • My client lost 15 lbs trimmed down to her desired weight and has continued to maintain that weight.

Yoga Teacher

Trout Creek Recreation Center, Tahoe Donner
01.2023 - 03.2023
  • RYT 200 certified

Skills

  • Cross-Selling Products and Services
  • SalesForce GoToMeetings Excel
  • Sales Strategy Development
  • Account Management
  • Sales Management
  • Business Development
  • Relationship Building
  • Sales Presentations
  • Up-Selling
  • Active listening
  • Ultra-Runner, 5x Finisher on 100miler
  • Sports Enthusiast

Interests Skills

Ultra-marathons, trail running, SUP, skiing, and spending time with my family. NOLS Wilderness First Aid Certified. Ambassador for Conejo Valley Trail Running Club, nominated a Humans of Hoka by Fleet Feet Sports

Timeline

Personal Chef

Self Employed
03.2023 - Current

Yoga Teacher

Trout Creek Recreation Center, Tahoe Donner
01.2023 - 03.2023

Multi-Media Sales Executive

Summit Daily News
03.2020 - 07.2023

Associate Publisher

Creative Age Publishing (Beauty Industry)
12.2016 - 03.2020

Senior Sales Account Director

American Lawyer Media (Legal Media Industry)
01.2013 - 01.2016

West Coast Sales Manager

travAlliancemedia (Travel & Tourism Industry)
01.2008 - 01.2013

West Coast Associate Publisher

Questex Media (Travel & Tourism Industry)
01.2004 - 01.2008

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Suzanne Craven