Suzanne Groover, MBA
Pleasantville,NY
Summary
Accomplished sales executive with more than fifteen years of experience in the clinical sales environment. Proven track record for increasing revenue, exceeding quotas, and managing high profile customer accounts. A passion for high-quality customer focus while forming strong relationships and managing high profile customers. Exceptional communication skills with strong commitment to using CRM tools to manage sales progress and activities. Peer leader and mentor for newly hired sales Account Managers.
Overview
19
19
years of professional experience
Work History
Healthcare Provider Account Executive
Quest Diagnostics
02.2023 - Current
- Responsible for the development, implementation and management of strategic business initiatives and daily account management of new business accounts
- Developed and maintained relationships with key accounts generating over $500K+ in new commercial testing over first 14 months in position
- Prospected and cold called leads to generate new business opportunities resulting in large client base over first year
- Collaborated with cross-functional teams to identify customer needs and expand customer growth opportunities through advanced specialty testing
Market Development Manager
Exagen Diagnostics
01.2019 - 12.2022
- Responsible for sales, account management, market developmenet and KOL advocacy related to Avise Connective Tissue Disease Test. AVISE CTD is an advanced Rheumatology test for the differential diagnosis of systemic lupus erythematosus.
- Market Development Manager responsible for growth and development of all Diagnostic and Biologic products sold to Rheumatologists statewide
- 2019 – 53% year over year growth of lead product, Avise CTD; Ranked #11 Nationwide; Circle of Excellence recipient
- 2020 – nominated to ‘SMAC Team’ (Sales and Marketing Advisory Council)
- 32% YoY growth 2020 to 2021
- 2022 - Ranked #16 through December 2022
- April 2022 - 1/63 Advocate growth contest
- Established and Built relationship with American Rheumatology Network and Articularis Healthcare Group
Territory Manager - Market Development
Dentsply Sirona
01.2017 - 12.2019
- Coastal Georgia and Coastal South Carolina Territory Manager responsible for sales and growth of all focus products sold to General Dentists, Periodontists and Oral Surgeons.
- Consultative and Procedure based sales approach.
- Sell through distribution channels
- 2017, 2018 Quota Buster
- Increased customer retention by building strong relationships and providing exceptional customer service.
Rheumatology Sales Specialist
Horizon Pharma
01.2015 - 01.2017
- South Carolina Rheumatology Specialty Sales Representative responsible for growth and development of RAYOS, PENNSAID 2% and KRYSTEXXA.
- Buy and Bill experience
- Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
- Exceeded sales targets by consistently meeting and surpassing monthly quotas.
Territory Manager
Dentsply Sirona
11.2013 - 02.2015
- Cultivated relationships with key distributers in territory and provided support to drive customer satisfaction.
- Established successful relationships by building rapport and maintaining consistent communication.
- Expanded territory revenue by strategically identifying and targeting high-potential providers
Territory Manager
Biomet 3i
06.2012 - 10.2013
- Dallas/Fort Worth/West Texas Territory Manager representing top-tier implant and regenerative medical device company.
- Responsible for management and expansion of both potential and existing accounts via consultative support with surgical specialists, general practitioners, dental labs and all military locations.
- FY13 Budget Buster - 15% growth
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the territory.
Senior Director of Admissions
Education Management Corporation
01.2010 - 06.2012
- Managed seven (7) admissions representatives focused on branding and recruiting new students to the University
- Developed and Implemented marketing plans to generate inquires, enrollments and new students
- Hire, train, motivate and lead an effective Admissions team
- Meet federal and state accreditation standards
- Member of the campus Executive Committee, reporting to Campus President
- Opened start-up campus in Austin, Texas
Assistant Director of Admissions
Education Management Corporation
05.2009 - 01.2010
- Analyzed applicant data to identify trends in demographics, enabling more targeted outreach efforts to underrepresented populations.
- Established partnerships with local high schools and community colleges to promote transfer opportunities, increasing incoming transfer student numbers.
- Organized successful open house events that showcased campus facilities and programs, attracting a larger pool of potential applicants.
Account Executive
WTOC-TV
07.2005 - 05.2009
- Member of New Business Development Team focused on developing new territories and generating new business revenue
- Consultative and needs-based selling
- Generated $1.5 million in new business revenue
- Identified optimal marketing strategies and advertising solutions for local direct and regional clients based on their goals and local market trends
- Worked closely with local and national agencies to successfully negotiate station buys
- Coordinated with sales, news and marketing departments to develop station promotions through on-air, internet and print based campaigns
- Created, produced and hosted multiple station productions to increase overall station brand awareness and generate sales revenue
Education
MBA - Marketing
South University
Savannah12.2011
BBA - Marketing
Georgia Southern University
Statesboro, GA05.2005
Skills
Business Development
Collaborative
Creative
Tenacious
Timeline
Healthcare Provider Account Executive
Quest Diagnostics
02.2023 - Current
Market Development Manager
Exagen Diagnostics
01.2019 - 12.2022
Territory Manager - Market Development
Dentsply Sirona
01.2017 - 12.2019
Rheumatology Sales Specialist
Horizon Pharma
01.2015 - 01.2017
Territory Manager
Dentsply Sirona
11.2013 - 02.2015
Territory Manager
Biomet 3i
06.2012 - 10.2013
Senior Director of Admissions
Education Management Corporation
01.2010 - 06.2012
Assistant Director of Admissions
Education Management Corporation
05.2009 - 01.2010
Account Executive
WTOC-TV
07.2005 - 05.2009
MBA - Marketing
South University
BBA - Marketing
Georgia Southern University