Suzanne HAGENDOORN LANDINO
Summary
Experienced Senior Marketing leader skilled in integrated Marketing strategy, consumer products and promotion, advertising, retail, activation, building and growing relationships plus aligning profitable strategic partnerships. Demonstrated history of building innovative, successful, strategic marketing campaigns across multiple industries. Expert in solving social, financial, and business challenges for stakeholders/clients.
Overview
22
22
years of professional experience
Work History
Senior Brand Marketing Manager
Samsung Electronics America
Ridgefield Park, NJ
09.2021 - Current
- Implement effective initiatives to raise awareness, increase online traffic, and improve conversion rates through well-structured go-to-market plans; build strong relationships with key business partners for sustainable growth
- Leverage consumer data to develop Use Cases by prioritizing audience, seasonaility, product benefits
- Cross-functional collaboration with owned channels to develop, execute, report and refine xLOB Marketing programs in support of Brand Marketing calendar and strategic pillars
- Collaborate with eCommerce team in the Connectivity pillar to enhance Discover Samsung Fall Sale 2024, resulting in +5% YOY sales increase
- Manage creation of marketing materials and collateral, including campaign toolkits
- Tracked, analyzed and reported on marketing program results
- Assess, define, and adapt processes for workflow efficiency
- Manage a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives
- Interviewed and hired talented individuals to add value to Brand Marketing team.
Senior Marketing Manager
Trebco Specialty Products, Inc.
Orange, CT
11.2019 - 04.2020
- Led the planning, development, execution, and analysis of marketing initiatives aimed at efficiently reaching target segments
- Executed consumer and wholesale outreach initiatives, utilizing value proposition and seasonality
- Utilized data analysis for personalizing customer experience throughout different stages with lifelong consumer value in mind
- Aligned with suitable partners to expand reach and awareness of product line. Partners leveraged complementary GTM strategic plans
- Demonstrated understanding of eCommerce operations and optimized product pipeline
- Ensured seamless coordination amidst demanding timelines and provided ongoing guidance for team development
Marketing Consulting
Self-Employed
Milford, CT
09.2018 - 10.2019
- Developed creative marketing solutions to enhance brand awareness and drive revenue growth
- Implemented effective social media campaigns
Director of Account Services
Streetmarc Advertising & Marketing, LLC
Westport, CT
01.2016 - 08.2018
- Transformed single $100K Digital account into a $1M primary account (10 brand/corporate websites) in 8 months
- Transformed multiple Agriculture accounts into long-term campaigns, resulting in an impressive 300% increase in revenue
- Generated new business leads and managed social media marketing for Streetmarc, resulting in remarkable 200% growth in all its social channels
- Conceptualized, scripted and supervised TV and Radio productions
Senior Media Manager - Remote/Consult
eMarine/eRV
Fort Lauderdale, FL
04.2012 - 01.2016
- Renewable energy companies focused on sustainability; company’s core messaging focused on clean energy and impact on the environment
- Developed and monitored media buying strategies, ensuring alignment with industry standards
- Negotiated and secured discounted prices for ad space in various media outlets, resulting in an average cost reduction of 10%
- Successfully tripled the size of the remarketing email database, contributing to a growth rate of 200%
Brand Marketing Manager - Brand Activation
SUBWAY Restaurants Corporate
Milford, CT
10.2002 - 03.2012
- Directed one-third of National Marketing calendar’s advertising campaigns including creative + broadcast production, in-store/online campaign support, training, and budget allocation
- Determined company's yearly calendar requirements through effective teamwork partnered with Strategic Marketing Pillar owners and other functional areas
- Drafted strategic Creative briefs outlining communication priorities, brand goals and competitive landscape
- Presented initial calendar strategies, kickoff meetings, video newsletters to franchisees, Regional Field Marketing meetings, Operations updates, post-analysis findings;
- Managed media allocations and supervised broadcast shoots for brand consistency
- Made ongoing program improvements by adapting to changes in the competitive landscape, encompassing TV allocations and same-day digital executions.
- Led most successful promotional weeks of the SUBWAY 2010 marketing calendar, achieving an average +106.5 weekly sales index compared to the previous year and generating $12+MM of incremental sales system wide – a record-breaking accomplishment surpassing pre-established KPIs
- Successfully executed SUBWAY's go-to-market strategies to target Health-Conscious consumers, Parents with Kids, Value seekers, Teens, Gamers, and Baby Boomers resulting in a notable increase of 5%+ in both traffic and sales per segment
- Negotiated contract terms, provided strategic direction, and co-authored network and feature film product integrations (e.g., Fox’s American Idol; NBC’s The Biggest Loser, Chuck; Get Smart film remake; Green Lantern/Battleship films)
- Designed and executed instrumental national promotions to drive sales through various events such as new product launches and purchase incentive sourcing
- Established partnerships with various non-profit organizations, complementary businesses and celebrities to strengthen the brand's reputation
- Provided strategic input on new Operations Guide for Franchisees, focusing on in-store merchandising, packaging, and proper recycling at the restaurant level
- Led 10-person cross-functional team
- Drove increased profits for a quick service restaurant, grossing $9.5+ billion in annual revenue
Education
13 -
Ithaca College
Ithaca, NYFairfield University
Fairfield, CTSkills
- Strategic Development
- Product Management
- Project Execution Management
- Market Analysis
- Digital Engagement Strategy
- Contract Negotiation
- Budget Management
- Agency Oversight
- Effective Problem Resolution
- Cross-Functional Collaboration
- Emotional Intelligence
- Commitment to Accountability
- Problem-Solving Specialist
- Agile Team Player
- Influential Communication
- Steadfast Work Ethic
Earlier Experience
- Schick Wilkinson Sword, Women's Systems Intuition Brand, Milford CT; Project Manager
- Catalyst Marketing International, Inc., Southport, CT; Senior Account Executive
- Marketing Corporation of America, Westport, CT; Assistant Media Services Manager
- Volvo of Westport, Westport, CT; Assistant Service Manager
Timeline
Senior Brand Marketing Manager
Samsung Electronics America
09.2021 - Current
Senior Marketing Manager
Trebco Specialty Products, Inc.
11.2019 - 04.2020
Marketing Consulting
Self-Employed
09.2018 - 10.2019
Director of Account Services
Streetmarc Advertising & Marketing, LLC
01.2016 - 08.2018
Senior Media Manager - Remote/Consult
eMarine/eRV
04.2012 - 01.2016
Brand Marketing Manager - Brand Activation
SUBWAY Restaurants Corporate
10.2002 - 03.2012
13 -
Ithaca College
Fairfield University
Similar Profiles
Kisop Kevin KimKisop Kevin Kim
Professional, Biz Ops AP2 NPI at SAMSUNG ELECTRONICS AMERICA, INCProfessional, Biz Ops AP2 NPI at SAMSUNG ELECTRONICS AMERICA, INC
Tracye Dooley WilliamsTracye Dooley Williams
Sr. Professional, Direct to Consumer Marketing & Communications at Samsung Electronics AmericaSr. Professional, Direct to Consumer Marketing & Communications at Samsung Electronics America
Edgar SerranoEdgar Serrano
Interim District Sales Manager at Samsung Electronics AmericaInterim District Sales Manager at Samsung Electronics America
Ankit PrasadAnkit Prasad
Senior Engineering Manager at Samsung Electronics AmericaSenior Engineering Manager at Samsung Electronics America
SASHA JARAMILLOSASHA JARAMILLO
Senior Brand Marketing Manager at Landry's IncSenior Brand Marketing Manager at Landry's Inc