Suzanne Jazwin

Launched a new CBD brand - oils, gummies, and topicals - in the supplement space for a public nutraceutical company.

• Hired, managed, and owned strategic brand direction and development of a new website, 3 months ahead of schedule.
• Developed and executed B2B and B2C brand messaging, buyer personas, and directives for multi-sales channels.
• Created and delivered GTM plans/strategies, compelling value propositions, and a roadmap for growth & retention that led to new distribution, 35% above projections.
• Responsible for and managed all aspects of omni-channel marketing to drive sales & traffic and digital integration, resulting in revenues 22% above budget.

Provided results-oriented marketing consulting services for domestic and International clients, both public & private.

• Natura Bisse International: Spanish family-owned luxury skincare business hired to create, develop, and grow a new U.S. e-commerce channel with high-end national retail chains. Saw increased growth of +28%.
• Phat Scooters: Electric scooter company hired to improve CRM, and develop growth, e-commerce, & media strategies.
• StratPharma: Market & competitive analysis to determine product growth potential of scar creams.

Developed and implemented e-commerce revenue-generating strategies, promotional plans, new business development, relationship management, and business growth of over 150+ brands for 3 skincare/beauty websites: SkinCareRx, Apothica, and SkinBotanica generating over $18M in sales

• Promoted from marketing consultant to director to vice president within 20 months, delivering company's most profitable year since its inception 4 years prior, successfully positioning company for purchase.
• Increased individual brand revenue within top 10 major skincare brands ranging from 25% to 160%.
• Grew major hair care brand 600% in 2 years becoming their #1 selling site.
• Managed cross-functional teams and multiple agencies for SEO, paid media, mobile, and affiliate marketing.

Provided results-oriented marketing consulting services for domestic and International clients.

• Paragon Pet Products: Developed 2014/2015 U.S And Global marketing strategy for the WHIMZEES Dutch brand achieving successful distribution in PetSmart and Petco, becoming their new vendor of the year.
• Calbee North America: Developed overall company, brand and product strategies for North American flagship brand, Harvest Snaps, and line extensions resulting in FDM placement exceeding revenue goals by +80%.
• Compound W: Evaluated multiple television commercial storyboards with target consumers recommending complete strategy redesign, resulting in successful television launch.
• Great American Merchandising & Events: Director of Marketing managing launch of first-ever industry electronic chemical tester. Developed new marketing/trade programs leading to 20% revenue growth. Managed company's first joint venture with a $5B global company introducing a new product line to mass markets.

Led and developed new Innovation Marketing department that included defining measurement criteria and company success standards, and partnering with sales, operations, finance and R&D.

• Led executive innovations portfolio review board consisting of top 10 company executives.
• Managed $100M prospective product portfolio with project launch timing of 6 months to 3 years.
• Created first-ever consumer research panel that tested designs, formulas, positioning, graphics, and pricing leading to 2 successful new product launches and 2 product redesigns.
• Launched first dairy muscle recovery beverage ranking #8 in first 60 days.
• Responsible for launching new value-added milk line, adding 3 new skus to product line. Led all aspects of launch: concept, product positioning, package design, copy writing, pricing, and advertising/PR.

• Monarch Designs: Responsible for product development and profit delivery of two licensed travel goods lines - New York fashion designer, Nicole Miller, and Swiss licensor, SIGG. Managed Asia factories, licensors, and design engineers.
• Bell Automotive: Responsible for product development and profit delivery of $8M category with high Wal-Mart growth resulting in category leadership.
• Increased SWC revenue by +330% and distribution by +65% under 2 years.
• Responsible for launch of new air freshener category, delivering $3M in year one, and receiving company product development achievement award

• Renuzit Air Care: Managed two major revenue earning brand initiatives - pillar/glass candle restage and aerosol fragrance line extension, resulting in 21% increase in revenue.
• International: Responsible for market growth and strategic positioning of all Dial products to the Puerto Rico market valued at $8M.
• SPC Region Business Manager: Managed brokers on Freeman and Sarah Michaels businesses for the East and Midwest region valued at $14M, including 10 of top 25 accounts. Distribution grew +55% and sales +25%.
• Specialty Personal Care: Responsible for revenue growth, strategic positioning, product development, and marketing execution for natural cosmetic line with annual sales of $32M. Launched/restaged 47 new items - 11 new fragrances and 10 new product forms in 7mo.
• Dial Bar: P&L management and product expansion of the company's most profitable brand, Dial Bar soap, a $400M franchise. Led largest formula restage in brand history, including successfully reducing obsolete costs by over 80% and the development of two television advertisements. Conceived and wrote the most successful concept in brand history resulting in launch of a new line extension, Dial Aloe Bar and Body Wash. Post launch, bar and body wash sales up 29% and 65%, respectively.
• Purex Franchise: Managed 20 product groups including Purex detergent, fabric softeners, and additives within the $420M franchise.

• Responsible for market growth and strategic positioning of all Dial products to the Puerto Rico market valued at $8M.

• Managed brokers on Freeman and Sarah Michaels businesses for the East and Midwest region valued at $14M, including 10 of top 25 accounts
• Grew distribution by 55% and net sales by +25%.

• Responsible for revenue growth, strategic positioning, product development, and marketing execution for natural cosmetic line with annual sales of $32M
• Launched/restaged 47 new items - 11 new fragrances and 10 new product forms in 7mo.

• P&L management and product expansion of the company's most profitable brand, Dial Bar soap, a $400M franchise
• Led largest formula restage in brand history, including successfully reducing obsolete costs by over 80% and the development of two television advertisements
• Conceived and wrote the most successful concept in brand history resulting in launch of a new line extension, Dial Aloe Bar and Body Wash
• Post launch, bar and body wash sales up 29% and 65%, respectively.

• Managed 20 product groups including Purex detergent, fabric softeners, and additives within the $420M franchise.