SUZANNE M. RYDZINSKI
Kalamazoo
Summary
Creative, motivated communication specialist with 15 years of experience in communications, marketing and sales. Core competencies include excellent communication, time management, and organizational skills, with the ability to multi-task projects with accuracy and efficiency. Exceptional event planning with attention to detail. Motivated with the drive to succeed and be a positive team player for a business/organization.
Overview
36
36
years of professional experience
Work History
Investment Manager
Omnicom Media Group
08.2022 - Current
- Maximize performance by monitoring daily activities and mentoring Offshore team members. Oversee assignments to drive operational excellence.
- Accomplish multiple tasks within established timeframes to meet deliverables for clients, agencies and network partners.
- Enhance team cohesiveness by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service deliverables to clients.
- Manage and support client media campaigns including performance reporting, billing reconciliation, and system entry using various Media Ocean Platforms to ensure team is delivering best-in-class media outputs.
Director of Marketing
WeLLTL, LLC
11.2018 - 04.2022
- Directed the development of promotional materials and oversaw all marketing operations for new freight brokerage firm.
- Developed and managed a multi-platform social media strategy to enhance brand visibility and engagement.
- Collaborated in the design and implementation of customized freight shipping solutions for a diverse client.
- Managed billing and invoicing processes using QuickBooks and facilitated ongoing account maintenance.
Affiliate Marketing Representative
EPN (eBay Partner Network)
05.2017 - 11.2018
- Oversaw and negotiated sales of used automotive parts across multiple social media platforms to drive revenue and customer engagement.
- Consistently generated $18,000–$25,000 in monthly sales by driving customer traffic and interest to a used auto parts store on eBay.
Marketing Coordinator/Teacher’s Aide
Heritage Christian Academy
08.2009 - 05.2017
- Created quarterly marketing newsletters, musical playbills, and a variety of marketing collateral to support brand promotion and audience engagement.
- Coordinated a two-week off-site alternative learning program by partnering with local businesses to provide students with experiential learning opportunities.
- Assisted teaching staff with daily administrative duties.
- Raised family from 1996 through December 2001 and January 2002 through July 2009.
Director of Development
Heritage Christian Academy
02.2001 - 12.2001
- Cultivated donor relationships and maintained comprehensive financial databases to support fundraising efforts.
- Organized all aspects of annual capital campaigns for school expansion projects.
- Facilitated communications among prospective donors, existing donors, and school executives to develop positive relationships and support organizational goals.
- This was a interim position
Laboratory Sales Representative
Richard Allen Scientific
03.1994 - 04.1996
- Managed and expanded sales territory by acquiring new accounts and leading price negotiations with 150 hospitals and laboratories.
- Consistently achieved sales targets, contributing to territory growth.
- Represented the company at industry conferences and trade shows within the assigned territory to engage in business development.
Conference Sales Manager
Radisson Plaza Hotel
07.1992 - 03.1994
- Developed strategic relationships within key market segments to drive hotel business growth and increase market share.
- Collaborated with corporate meeting planners to coordinate special events, conferences, and business meetings, ensuring seamless execution and alignment with organizational objectives.
- Handled customer relations issues, providing quick resolution, and client satisfaction.
Public Relations Director
Radisson Plaza Hotel
07.1990 - 07.1992
- Planned and executed all grand opening events following the completion of a multi-million-dollar renovation project, ensuring high-impact brand visibility, community involvement and property owner satisfaction.
- Researched and identified editorial opportunities in local, regional, and national trade and business publications to enhance brand visibility and media presence.
- Planned and executed all special events and managed the annual promotional calendar to drive engagement and support marketing objectives.
- Led ongoing community relations initiatives and managed media relations to strengthen public engagement and brand reputation.
- Prepared and executed annual public relations plans, budgets, quarterly action plans, and monthly reports.
- Designed and managed the distribution of two external publications to support communication efforts.
Public Relations Assistant Account Executive
Earl Palmer Brown (Lawler Ballard)
04.1989 - 06.1990
- Coordinated a satellite teleconference for a major Midwest bank, connecting 10,000 employees across 23 cities in Michigan, Indiana, and Illinois.
- Developed and executed media relations programs for clients, including crafting press releases, distributing media kits, and conducting follow-up communications with media representatives.
- Supported the implementation of communication and marketing strategies for the client portfolio in collaboration with the team.
- Account base: banking, agriculture, automotive, broadcasting, beverage manufacturing, and human services.
Education
Bachelor of Science - Public Relations, Journalism and Marketing
Western Michigan University
Kalamazoo, MI04.1989
Skills
- Effective written communication for print and digital platforms
- Strong interpersonal communication
- Proficient in design and layout
- Self-directed work
- Skilled in proofreading
- Proficient in Microsoft Office applications and Mediaocean Platforms
- Excellent organizational abilities
- Leadership proficiency
Timeline
Investment Manager
Omnicom Media Group
08.2022 - Current
Director of Marketing
WeLLTL, LLC
11.2018 - 04.2022
Affiliate Marketing Representative
EPN (eBay Partner Network)
05.2017 - 11.2018
Marketing Coordinator/Teacher’s Aide
Heritage Christian Academy
08.2009 - 05.2017
Director of Development
Heritage Christian Academy
02.2001 - 12.2001
Laboratory Sales Representative
Richard Allen Scientific
03.1994 - 04.1996
Conference Sales Manager
Radisson Plaza Hotel
07.1992 - 03.1994
Public Relations Director
Radisson Plaza Hotel
07.1990 - 07.1992
Public Relations Assistant Account Executive
Earl Palmer Brown (Lawler Ballard)
04.1989 - 06.1990
Bachelor of Science - Public Relations, Journalism and Marketing
Western Michigan University
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