Suzanne Sapp
Fernandina Beach,FL
Summary
Accomplished Marketing and Communications Director with a proven track record at Solid Progress, LLC, excelling in strategy development and creative direction. Leveraged social media strategy and communication planning to enhance brand engagement and drive customer interaction. Skilled in building media relations and optimizing web content, significantly increasing brand visibility. Demonstrated leadership in mentoring teams and executing successful fundraising campaigns.
Overview
15
15
years of professional experience
Work History
Marketing and Communications Director
Solid Progress, LLC
03.2014 - Current
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Represented company at multiple public forums and conferences.
- Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
- Developed and implemented short- and long-term communications strategies.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Oversaw website copy and social media platforms.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
Communications Director
First Christian Church
01.2010 - 03.2014
- Developed and implemented short- and long-term communications strategies.
- Oversaw website copy and social media platforms.
- Wrote content for press releases, website and social media campaigns.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Mentored local personnel on best practices and protocols to maximize productivity.
Education
High School Diploma -
Fernandina Beach High School
Fernandina Beach, FLAssociate of Arts - Business And Marketing
Florida Junior College of Jacksonville
Jacksonville, FLBachelor of Arts - Marketing And Communications
The Univeristy of Georgia
Athens, GAMaster of Arts - Public Communications
Emory Univeristy
Atlanta, GAPh.D. - Media. Culture, And Communications
New York University
New York CIty, NYSkills
- Communication Planning
- Strategy Development
- Creative Direction
- Fundraising campaigns
- Corporate Communications
- Social Media Strategy
- Written documentation
- Communications planning
- Building media relations
- Print Production
- Advertising Campaigns
- Media Buying
- Web Content Management
- Press releases
- Trade show representation
- Strategic Planning
- Social Media Management
- Marketing Communications
- Photography
- Speech Writing
- Website optimization
- Supporting fundraising
- Internal Communications
- Written and verbal communication
- Direct Mail Campaigns
- Social Media Platforms
- Document Management
Accomplishments
- Drove a 40% engagement growth in a single quarter through innovative content strategies at First Christian Church.
- Supervised team of 5 staff members.
Timeline
Marketing and Communications Director
Solid Progress, LLC
03.2014 - Current
Communications Director
First Christian Church
01.2010 - 03.2014
High School Diploma -
Fernandina Beach High School
Associate of Arts - Business And Marketing
Florida Junior College of Jacksonville
Bachelor of Arts - Marketing And Communications
The Univeristy of Georgia
Master of Arts - Public Communications
Emory Univeristy
Ph.D. - Media. Culture, And Communications
New York University
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