Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Suzanne (Zanny) Strickler

Suzanne (Zanny) Strickler

Retail Sales Manager
Hurricane,WV

Summary

Experienced Retail Sales Manager with over 30 years of management experience overseeing staffs of up to 40 or more sales professionals. Knowledgeable in current merchandising trends, customer needs and shrink reduction. Helped run a 7.5 million dollar big box store and received a Leader's Circle Award from Gymboree for top results to plan.

Overview

31
31
years of professional experience

Work History

Retail Sales Manager

Ulta Beauty
05.2019 - Current
  • Oversee employee performance, correct problems and increase efficiency to maintain productivity targets in 7.5 million dollar grossing store (Top grossing store in West Virginia district)
  • Opened most credit cards on management team for 2019 in store
  • Offer hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences
  • Suggestive selling by using 'power of three' to drive UPT and ADS
  • In charge of store loyalty accounts with over 87% sign ups in store each week
  • Oversee credit card sign ups and meet credit goals weekly and monthly
  • Recruit, interview and hire and train over 15 talented individuals for holiday bringing dynamic sales expertise to organization
  • Currently interviewing for 7 open positions at store
  • Exceeded sales plan for 2019 by +20% and accomplished business objectives by inspiring staff and promoting target products
  • Strengthen merchandising and promotional strategies to drive customer engagement and boost sales
  • Adjust and move displays to impact current business trends on day to day basis
  • Submit reports to senior management to aid in business decision-making and planning
  • Use effective chat-ins and outs to instruct staff of daily goals and initiatives
  • Adjust behaviors of team to produce results daily.

Key Holder

Bath And Body Works
10.2017 - 05.2019
  • Helped to achieve results for over 1 million dollar grossing store
  • Engaged with customers to build rapport and promote long-term loyalty, increasing sales by providing top notch customer service
  • Educated customers about product and service offerings, special deals and newly released offerings to help each person make informed choices
  • Assisted hundreds of customers daily
  • Assisted with team responsibilities by cleaning, managing cash registers and product merchandising
  • Managed at least 10 people each day on staff to produce sales plans and KPI's
  • Moved product and tables weekly to adjust to customer needs and needs of business
  • Monitored associates throughout each assigned shift and professionally managed any challenges to maintain optimal store performance
  • Helped associates asses which merchandise to process first and what needed to be stocked according to business needs
  • Performed as integral staff member in streamlining opening and closing procedures
  • Counted up to 9 cash registers during peak and set up large deposits
  • Set up all necessary marketing for daily sales per corporate communication.

Customer Service Representative

Wireless World
06.2017 - 11.2017
  • Educated customers on Verizon's promotions to enhance sales
  • Assisted at least 10 customers per shift with cellular phone troubleshooting
  • Sold at least 10 phones and contracts per month
  • Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions
  • Helped customers shop for cellular devices and add-ons as necessary
  • Achieved and consistently exceeded revenue quota through product and service promotion during routine calls
  • Made at least 5 calls per shift to inform customers of upgrade availability.

Customer Sales Representative

Viaero Wireless
02.2016 - 05.2016
  • Contacted potential customers to capitalize on sales opportunities
  • Tracked all interested parties daily and followed up weekly
  • Had daily goal of calling at least 5 leads to convert service to Viaero Wireless
  • Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service
  • Helped troubleshoot cellular problems for clients-10 plus daily
  • Performed weekly radio interviews on current in-store promotions and service
  • And educated customers on promotional options, sales policies and methods for obtaining desired results from company offerings
  • Assessed expected product demands and coordinated necessary merchandise levels to meet goals
  • Built relationships in community by hosting open houses and introducing new cellular devices and products
  • Instructed new customers how to utilize their new devices
  • Taught classes consisting of at lest 15 or more people at local community college on how to use Apple and Android software.

Assistant Store Manager of Merchandising

GAP
10.2012 - 05.2013
  • Developed innovative and creative merchandise displays to drive point-of-sale purchases
  • Conducted weekly walk-throughs with store manager to discuss interior visual displays, including store window presentation
  • Educated staff about coordinating clothing racks and related displays to boost effectiveness of promotions
  • Updated pricing and signage to complete product displays and educate customers
  • Completed seasonal windows, dressed mannequins and arranged in-store displays to showcase available products
  • Supervised team of up to 10 merchandising employees and monitored adherence to company standards
  • Performed opening and closing duties along with achieving daily sales goals
  • Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies and coached team on effective upselling and cross-selling methods.

Store Manager

Gymboree
05.2006 - 02.2010
  • Managed 2 stores consecutively for 1 year with responsibility of overseeing 30 or more employees in Central Iowa
  • Also managed store in Roseville, MN
  • Achieved top sales plan in district (above 100%) for both West Des Moines stores for fiscal year of 2007
  • Was nominated for Leader's Circle by District and Regional Manager-attended in Maui, HI in 2008
  • Received award for top performing stores
  • Focused on networking, recruiting, customer service and team building
  • Ran contests for achieving hourly and daily goals
  • Maintained close relationship with team by positive reinforcement
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies
  • Cut or added shifts to adjust payroll for business trends
  • Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events
  • Delegated daily workload among associates to meet merchandising and visual presentation standards
  • Executed full store merchandising floor sets including window presentations, marketing updates, mannequin outfitting and t-stand outfit presentation
  • Adjusted maps of merchandising to fit to current store layout
  • Created work schedules according to sales volume and number of employees
  • Placed strong employees in shifts for peak times
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs
  • Held weekly management meetings to communicate effectively with fellow management team
  • Engaged and interacted with customers to create positive shopping experiences and drive revenue growth
  • Kept journal of loyal customers to call when were running special promotional events
  • Recruited, interviewed and hired staff members who brought talent, enthusiasm and experience to skilled team of managers and sales associates
  • Trained and promoted assistant manager to store manager before moving to Minnesota to take place.

Store Manager

Express
09.1996 - 11.1999
  • Managed 5 different stores in 3 years, with anywhere from 12-30 employees each
  • (Des Moines, IA, Appleton, WI, Chicago, IL, Lincolnwood, IL, and West Des Moines, IA) Highest volume store was in Chicago, IL Netting 1.5 million dollars
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies
  • Was twice named Top Store Manager of district for sales results and credit card sales
  • Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events
  • Used store maps and planning tools to execute full store re-sets including placement of mannequins and window displays
  • Created work schedules according to sales volume and number of employees
  • Used payroll matrix and sales plans to strategically schedule for business needs
  • Implemented 'on-call' shifts for business needs
  • Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns
  • Created team building exercises and role playing activities to put outfits together
  • Engaged and interacted with customers to create positive shopping experiences and drive revenue growth by adding on extra pieces to complete outfits
  • Opened at least 10 credit cards weekly and meeting or exceeding monthly sales plans while controlling payroll.

Co-Manager

Freshens Yogurt And Ice Cream
08.1992 - 08.1994
  • Co-led team of 10 employees and was in charge of scheduling weekly to support needs of business
  • Performed inventory and ordered supplies weekly to ensure shop had products it needed
  • Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
  • Educated customers on flavors and caloric content of said products
  • Assisted co-manager with deposits and book balancing daily and weekly
  • Starred in commercial to promote shop locally.

Education

Bachelor of Arts - Sociology/English

University of Iowa, Iowa City, IA
05.1994

Some College (No Degree) - Accounting And Business Management

Globe University, Minneapolis, MN

Skills

    • Sales Expertise
    • Policies and Procedures
    • Sales team leadership
    • Training and development
    • Shrink reduction
      • Store presentation
      • Scheduling employees
      • Coaching for effective results
      • Store Opening and Closing

Accomplishments

  • Dean's List Fall Semester 1993
  • Member of Kappa Kappa Gamma Sorority
  • Dean's List 2010
  • Awarded top sales manager-2008 and attended Gymboree's Leader's Circle in Maui, HI.
  • Top Sales manager award for Express-two months in career and top credit card performance in district while running store in Appleton, WI.
  • VP of Standards and Recording Secretary of Kappa Kappa Gamma Sorority University of Iowa.
  • Christian Education Committee leader and Sunday School teacher at Word of Life Lutheran Church and Bethel Lutheran Church.
  • Supervised Youth Group of over 15 kids at Church sponsored events yearly for the past 10 years.
  • Helped plan, execute and teach Vacation Bible School at Word of Life Lutheran Church, Bethel Lutheran Church and St. Timothy Lutheran Church.
  • Volunteered to serve food at Union Mission Men's Homeless Shelter as part of St. Timothy Lutheran Church's outreach team entitled "Feed My Sheep".

Timeline

Retail Sales Manager - Ulta Beauty
05.2019 - Current
Key Holder - Bath And Body Works
10.2017 - 05.2019
Customer Service Representative - Wireless World
06.2017 - 11.2017
Customer Sales Representative - Viaero Wireless
02.2016 - 05.2016
Assistant Store Manager of Merchandising - GAP
10.2012 - 05.2013
Store Manager - Gymboree
05.2006 - 02.2010
Store Manager - Express
09.1996 - 11.1999
Co-Manager - Freshens Yogurt And Ice Cream
08.1992 - 08.1994
University of Iowa - Bachelor of Arts, Sociology/English
Globe University - Some College (No Degree), Accounting And Business Management

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Suzanne (Zanny) StricklerRetail Sales Manager