Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Professional Development
Certification
Timeline
Generic

Suzanne Swan

Dayton

Summary

Strategic and driven Director of Sales with 20+ years of progressive experience in the dental industry, including 15 years in sales leadership. Proven success in revenue growth, team leadership, and market expansion. Adept in managing multi-million-dollar territories, launching new products, and developing and executing client relationships. Recognized for leading high-performing teams, exceeding quotas, and maximizing revenue growth through strategic dealer management.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Director of Sales

NDC
01.2018 - Current

Company Overview: NDC is a National healthcare supply chain company serving independent medical, dental, and veterinary distributors


Leadership & Performance Highlights:

• Manage a $70M territory encompassing 20+ Dental Members, MedPlus dealers, and Physical Therapy accounts across the U.S. and Canada.

• Lead national sales strategy and business development initiatives to grow NDC’s presence in the dental and rehab market.

• Analyze sales performance, forecast trends, and identify revenue opportunities across channels partners.

• Conduct business reviews and purchasing discussions with dealers; promote warehouse programs and exclusive pricing agreements.

• Partner with cross-functional teams within NDC departments to enhance customer visibility and sales enablement.

• Oversee strategic partnerships with top-performing distributors, tailoring growth plans for dealer success; DC Dental accounts for the highest warehouse revenue within NDC dental.

• Drive dealer engagement in CORE and NuEdge programs to boost revenue and maximize use of NDC’s contract and rebate offerings.

• Collaborate with internal NDC teams on special projects addressing dealer concerns and operational issues.

• Represent NDC at major industry events and trade shows to strengthen market presence and identify new vendor programs.

• Play a key role in planning Dental Forum and Physical Rehab Exhibition to ensure dealer alignment, attendance, and engagement.


Eastern Regional Sales Manager

SDI NORTH AMERICA, INC.
02.2010 - 10.2017

Company Overview: SDI is a mid-size global manufacturer of dental restorative and small equipment materials. SDI products are only sold through distributions in the North American market.


Eastern Regional Sales Manager (Feb 2010 – Oct 2017)

• Directed full U.S. sales force during corporate reorganization; led hiring, coaching, and strategic growth planning.
• Managed a multi-million-dollar territory and guided a team of 9 including 7 direct reports.
• Achieved Region of the Year four times; exceeded revenue forecasts by up to 122%.
• Maintained lowest turnover rate across all regions over 8 years.
• Managed 20+ channel partners; conducted reviews and implemented sales strategies.
• Negotiated contracts and executed pricing strategies for universities and special markets.
• Spearheaded the launch of SDI’s Aura Composite and Riva Glass Ionomer line.

• Built and led the “Riva Team,” expanding North American market share.


Territory Sales Manager

SDI NORTH AMERICA, INC.
12.2003 - 01.2010

•Developed and managed a five state territory, responsible for developing and building dealer and customer relations.

• Implemented and delivered product training and branch-level marketing initiatives to increase SDI market share, leveraging co-travel and targeted sales presentations to drive dealer engagement.

• Wrote nationwide educational newsletter for composite product launch 2004

•Grew territory sales from $535K to $1M within five years.
• Multiple-time Sales Rep of the Year (2006–2009)
• 2004 Rookie of the Year – 136% to forecast

Education

Bachelor of Exercise Science -

The Ohio State University
Columbus, Ohio
08.2002

Skills

    Multi-Tasker & Strong Communication Skills

    Strategy & Leadership
    Team Building & Coaching
    Channel & Dealer Management
    Contract & Pricing Negotiations
    Product Launch & Brand Development
    Forecasting & Budgeting

Accomplishments

    Key Achievements:

    • 2024: Circle of Excellence | 114% to budget | Highest YoY Growth | Most Opportunities Closed

    • 2020: Circle of Excellence | 129% to budget | Highest Sales Volume – Opportunities Closed

    • 2019: Circle of Excellence | 107% to budget | Top Performance to Budget

    • 2018: Achieved 104% to budget

Professional Development

Training & Certifications:
Six Sigma (Yellow Belt Certified) | Dale Carnegie Leadership Training | AMA Management Courses | Development Dimensions International | Dental Sales Academy | Richardson Sales Training | Ansir Presentations with Power

Associations:
Dental Trade Alliance (DTA) | Professional Women in Healthcare (PWH) |Women in NDC (WIN)


Certification

Microsoft Office (Word, Excel, PowerPoint, Outlook) | Salesforce | Power BI | Lotus Notes |ACT

Timeline

Director of Sales

NDC
01.2018 - Current

Eastern Regional Sales Manager

SDI NORTH AMERICA, INC.
02.2010 - 10.2017

Territory Sales Manager

SDI NORTH AMERICA, INC.
12.2003 - 01.2010

Bachelor of Exercise Science -

The Ohio State University
Suzanne Swan