SUZANNE M DODOS

Work History

GN Audio A/S

Lowell, MA

01.2017 - Current

Full P&L accountability for $20m marketing budget
Develop long & short-term marketing strategies and execute programs including ATL, BTL, online, merchandising displays, product promotions and special events.
Plan and execute marketing strategy for Americas, ensuring collaboration with regional and global marketing colleagues but fine-tuning to suit Americas market needs.
Execute Promotional Calendar – linking all promotions and relevant timeliness for marketing collateral in line with overall business objectives.
Under global/regional guide, create local point-of-sale display initiatives and ensure execution is consistent and effective in Americas.
Drive traffic to store as key KPI for retail marketing and ensure brand exposure.
Establish brand positioning, media alliances & advertising objectives in line with guidelines.
Develop digital strategy based on global and regional brand requirements adapted with local relevance to help support Americas’ business goals.
Knowledge of tools, methods and approaches that are driving higher conversion rates, increasing average order value and acquisition techniques.
Organize and attend meetings, events, and trade exhibitions.
Maintain collaborative relationships with industry leading researchers and develop new decision-making insights for internal and external stakeholders.

GN Audio A/S

Nashua, NH

01.2011 - 01.2016

Responsible for driving regional marketing strategies, managing regional product launches, designing product communications plans and events, providing channel management for consumer and large commercial accounts (Amazon, AT&T, Best Buy, Costco, Sprint and others).
Managed social media program, regional team of 3 staff members, and oversaw $5M regional marketing budget.

GN Audio A/S

Nashua, NH

01.2007 - 01.2011

Accountable for planning, development, and execution of channel specific marketing strategies, creating and driving marketing communications programs, overseeing new product launches and supporting resellers.
Managed partner events, paid search program, regional corporate social media accounts, newsletters and built portal to access marketing materials.

OneSource Information Services

01.2001 - 01.2007

Retention & Acquisition Programs
Responsible for worldwide direct marketing, working closely with sales to provide resources and programs, manage web content, and execute worldwide marketing initiatives
The company provides clients company/business information, industry market research, credit and financial data and other information
Managed Internet-based marketing programs and planned and executed worldwide marketing initiatives
Drove campaigns and lead generating/management programs, conducted analysis for market potential
Organized telemarketing programs to generate prospects meeting all goals.

Intersystems Corporation

01.1998 - 01.2001

Project manager for direct mail campaigns, with responsibility for $2.1M advertising and direct mail program
Oversaw award winning direct mail campaigns, edited newsletters and created corporate brochures
Trained telesales personnel and established procedures across global offices.