Summary
Overview
Work History
Education
Skills
Websites
Certification
Key Accomplishments
Timeline
Generic

Suzette Grant

Paid/Digital Marketing Associate
Maplewood,NJ

Summary


Results-driven digital marketing professional prepared for precision and innovation in PPC management. Recognized for delivering targeted ad campaigns that drive engagement and conversions. Collaborative team player with focus on optimizing strategies to meet dynamic business needs. Proficient in keyword analysis and campaign optimization.

Overview

5
5
years of professional experience
6
6
Certifications

Work History

STD Claims Specialist/PSR

Summit Health
04.2024 - Current
  • Retain oversight of short-term and long-term disability claims with precision and efficiency, adhering to policy guidelines and industry regulations
  • Review medical documentation to determine benefit eligibility
  • Deliver comprehensive customer support to claimants and ensure accurate documentation in electronic medical record systems
  • Verify insurance eligibility and assist patients with check-in, payment paperwork, and procedure explanations
  • Offer excellent customer service and train new staff on filing systems, phone protocols, and administrative tasks, maximizing office efficiency
  • Review and process ~80 disability claims each day/week
  • Achieved 100% key performance indicators
  • Attained 98% accuracy
  • Expedited productivity of new staff and boosted operational efficiency with training and mentoring

Digital Marketing Specialist

Results Repeat Digital Marketing
04.2022 - 03.2024
  • Coordinated digital marketing campaigns, focused on search engine marketing (SEM), budget optimization, and performance tracking
  • Collaborated closely with clients to accurately ascertain objectives and align marketing strategies with business goals
  • Ideated, developed, and executed campaigns on Google Ads, Bing Ads, and Facebook, leveraging keyword research, ad copywriting, and bid management to drive results
  • Utilized Google Analytics to track performance metrics, generate insights, and refine campaign strategies
  • Built robust customer relationships by consistently meeting or exceeding client objectives
  • Delivered detailed monthly and quarterly reports, providing actionable recommendations and showcasing impressive return on investment ROI
  • Controlled marketing budgets of up to $500,000 per project year
  • Boosted engagement of B2B and B2C clients by 50% with improved keyword research and ad copy
  • Increased click-through rates (CTR) by 30% and cut cost-per-click (CPC) by 28%, with optimization of campaign strategy
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.

Paid Search Analyst Intern

4 Point Digital, LLC
10.2020 - 03.2021
  • Optimized digital marketing strategies to enhance online visibility and engagement
  • Developed and implemented techniques that increased page visits and user interactions, driving measurable improvements in campaign performance
  • Oversaw and monitored paid search campaigns across Google Ads and Microsoft Advertising platforms, ensuring alignment with business objectives
  • Conducted keyword research, audience targeting, and A/B testing to maximize click-through rates and conversions
  • Collaborated with cross-functional teams to align paid search efforts with overall marketing strategies and goals
  • Improved ROI by 200%

Education

Bachelor of Science - Animal Science

Tuskegee University
Tuskegee, AL

Skills

  • Team Leadership

  • Marketing Strategy

  • Digital Marketing Campaign Management

  • PPC & Remarketing Campaigns

  • Budgeting & Fiscal Control

  • Project Management

  • Data Analytics & Actionable Insights

  • Copywriting & Ad Development

  • A/B Testing

  • Goals, Objectives, KPIs & ROI

  • PPC, SEO, SEM Relationships

  • Competitor Analysis

  • Audience Segmentation

  • Landing Page Optimization

  • Bid Management

  • Cross-Functional Collaboration

  • Algorithms & Trends

  • Best Practices & Regulatory Practice

  • Google Ads

  • Bing Ads

  • Facebook Ads Manager

  • Google Analytics

  • Google Tag Manager

  • SEMrush

  • Optmyzr

  • Google Sheets & Slides

  • Looker Studio

  • Microsoft Office Proficiency

  • Compliance management

Certification

Digital Marketing Analyst, Coursera, 2025

Key Accomplishments


  • Managed client marketing budgets of ~$500,000 plus at Results Repeat Digital Marketing.
  • Boosted CTR by 30% and Reduced CPA by 28% with powerful campaign strategies at Results Repeat Digital Marketing.

Timeline

STD Claims Specialist/PSR

Summit Health
04.2024 - Current

Digital Marketing Specialist

Results Repeat Digital Marketing
04.2022 - 03.2024

Paid Search Analyst Intern

4 Point Digital, LLC
10.2020 - 03.2021

Bachelor of Science - Animal Science

Tuskegee University

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Suzette GrantPaid/Digital Marketing Associate