Suzi Reynolds

• Responsible for strategic direction for $600M Brand and continued development of long-range plan for growth.
• Optimized branding strategy for multiple products, ensuring cohesive presentation across different channels.
• Accountable for quarterly brand strategies, global marketing direction and financial goal setting
• Built and managing WHBM/Chico's Product Life Calendar and effectively communicating milestone expectations for to achieve desired output.
• Performed comprehensive analysis to identify key metrics, trends, and opportunities, enabling accurate annual projections and impacting results.
• Collaborating with cross functional creative teams to create and execute design and marketing strategies aligned with brand objectives.
• Partnering with marketing and creative teams to build seasonal campaign.
• Managed and oversaw creative projects to drive quality, accuracy and deadline management.

• Responsible for $200M of Chico’s Outlet Division Omni sales
• Leading merchant and design teams for 10 departments: Activewear; Knit Tops; Sweaters; Pants; Denim; Woven Tops; Jackets, Dresses Fashion Accessories and Jewelry
• Partnered with marketing, eCommerce merchandisers, store operations and visual teams to ensure appropriate product focus, placement, education, and overall customer experience.
• Implemented product first and customer centric focus on assortment, making data-driven decisions based on analysis of sales performance, customer feedback, and market trends to drive assortment improvements.
• Driving sales seasonally through big picture promotional strategies, monthly with key events in marketing calendar, and weekly with promotional items to clear slower sellers
• Collaborating with cross functional teams: Design, Tech Design, Planning, Sourcing, Marketing and Visual
• Recognized for developing strong team through clear expectations and effective communication
• Mentored and coached immediate and cross-functional team members, fostering culture of excellence, innovation, collaboration, and professional growth resulting in 9 promotions.

Various merchant positions across organizations. Experience in Missy, Petites, and Plus business.

Accomplishments:

• Introduced and launched Woman's Petite Division in 2000.
• Launched new bottoms “perfect fit” strategy for the Woman’s division and consulted with consumer focus groups across country to refine and improve fit.
• Responsible for product development with New York based counterparts.
• Increased petite tops sales penetration from 47% to 50%.

• Responsible for all clothing assortment.
• Attended photo shoots to ensure integrity of the buy was upheld during the creative process.
• Attended trade shows
• Negotiated contracts and maintained strong relationships with vendors.