Suzi Wethington
Arvada,CO
Summary
Seasoned Senior Sales Manager with background in leading high-performing sales teams, developing strategic growth plans, and driving revenue growth. Known for strong leadership skills, cross-functional collaboration, relationship management, and the ability to identify new business opportunities. Thrives in fast-changing environments, delivering results through organizational transformation, and scalable sales strategies.
Overview
11
11
years of professional experience
Work History
Senior Sales Manager, Enterprise
Rithum (Formerly ChannelAdvisor)
Denver, CO
03.2022 - Current
- 2022, spent 9 months in manager role, hired over 50% of the team in 2022, and finished at 71% to goal, with 1 representative hitting goal.
- 2023, finished 85% to goal, achieving 3 out of 7 reps hitting the goal, and was recognized as the US Sales Manager of the Year for being the highest-attaining US Core manager.
- 2024 - finished 104% to goal, 3 out of 7 reps hitting goal, only manager to hit goal, recognized as U.S. Sales Manager of the Year.
- Drive pipeline hygiene (next steps, MEDDIC fields, close dates, and commit stage) to improve forecast reliability by 10-15%
- Create scalable outbound cadences, and introduce a weekly action-planning process that encourages representative autonomy, collaboration, and accountability in prospecting, resulting in improved pipeline contribution.
- Contributed as one of several managers to the rollout of value-selling methodology in 2025: completed 15+ hours of 1:1 management training focused on deal review coaching.
- Managed a team of seven enterprise reps through a merger and major changes (Google-to-Outlook migration, executive turnover, pricing and territory shifts, multiple commission adjustments); maintained quota attainment, zero attrition, and high team engagement.
Senior Sales Account Executive
Channel Advisor
Denver, CO
01.2022 - 04.2022
- Shadowed senior US sales manager and began to take over manager responsibilities for the team I was on.
- Managed full sales cycle including discovery calls, tailored demos, business cases and proposals, negotiation, and post- sale relationship management.
Account Executive
ChannelAdvisor
Denver, CO
10.2018 - 01.2022
- 2019 - finished 71% to goal
- 2020 - finished 86% to goal
- 2021 - finished 152% to goal
- Acted as team lead to help onboard new hires, co-selling and closing with each while simultaneously managing my own pipeline, expanding customer accounts, and winning new business.
- Built scalable outbound prospecting cadences aligned to ICP and buyer journey, enabling the team to drive stronger engagement and sales-qualified pipeline growth.
- Produced onboarding video content that improved new-hire readiness and reduced ramp time.
Senior Sales Development Representative
Xactly
Denver, CO
02.2017 - 09.2018
- Exceeded goal for FY18 and generated meetings for 2 new customers totaling $1,140,609 in revenue
- Averaged 55+ outbound calls and 20+ emails daily
- Lead training sessions on working relationships between SDR and AE for sales boot camps
- Created thoughtful and effective mailer campaigns, outside of marketing efforts, to build pipeline
- Selected to participate in Associate AE program
Account Executive, Season Ticket Sales
Kroenke Sports & Entertainment
Denver, CO
09.2014 - 02.2017
- Sold season, partial season, and group tickets to B2B and B2C customers, generating over $1.3 million in revenue
- Built relationships with new and current clients to provide premier customer service and grow book of business
- Averaged 70+ outbound B2B and B2C calls daily
- Conducted out of office and in office business meetings with B2B and B2C prospects
- Created, organized, and lead the execution of Florida Alumni Night” for over two seasons, generating over $1000 in donations back to Florida Universities
Education
Bachelor of Science - Tourism And Hospitality Management
University of Central Florida
Orlando, FL05-2010
Skills
- Value-based selling
- Rapport and relationship building
- Change management
- Performance management
- MEDDIC methodology
- Sales coaching
- Pipeline management
- Sales forecasting
Timeline
Senior Sales Manager, Enterprise
Rithum (Formerly ChannelAdvisor)
03.2022 - Current
Senior Sales Account Executive
Channel Advisor
01.2022 - 04.2022
Account Executive
ChannelAdvisor
10.2018 - 01.2022
Senior Sales Development Representative
Xactly
02.2017 - 09.2018
Account Executive, Season Ticket Sales
Kroenke Sports & Entertainment
09.2014 - 02.2017
Bachelor of Science - Tourism And Hospitality Management
University of Central Florida