Suzie Lopez

Senior paid media professional with 20+ years of experience driving omnichannel paid media strategies across national brands and public sector initiatives. Proven ability to manage budgets up to $50M+ and lead high-performing teams of 20+. Adept at optimizing cross-channel media—including Google, Social, Steaming Video & Audio, TV/Cable, Radio, OOH, Custom Sponsorships/Events, Professional Sports Partnerships—through rigorous A/B testing and media mix modeling.

Recognized for visionary leadership, building high-performing teams, and managing agency relationships to deliver results at scale. Extensive experience in media strategy, performance marketing, and go-to-market planning. Strong government & public health messaging.

Recognition from Peers:

• "Celebrated for empowering, transparent leadership that drives team performance and growth. Valued for cross-functional fluency, blending creativity, analytics, and execution to drive results. Committed to a culture of inclusion, innovation, and continuous learning." - Manager
• "Suzie's leadership & management style is supportive, empowering, and motivational. She consistently strives to make everyone on our team feel empowered to have a voice and be confident in our abilities, and is always here to help." - Direct Report
• "I think Suzie goes above and beyond to help her team, she is transparent and always open door policy (virtually), she is always pushing us to be better and not feel overwhelmed when we have too much on our plate, she is the best cheerleader Rescue has." - Direct Report