Svetlana Nikolaeva
Jersey City,USA
Summary
Dynamic professional with over five years of experience in cash handling and customer service. At Gregory's Coffee, I enhanced customer satisfaction and team performance while managing over $3,000 in daily transactions. Skilled in performing cash reconciliations and training staff on cash-handling procedures. Committed to maintaining high levels of accuracy and integrity in financial transactions. Proven ability to optimize operations and drive brand awareness, leveraging strong problem-solving and communication skills to achieve significant results.
Overview
6
6
years of professional experience
Work History
Team Leader
Gregory's Coffee
New York, NY
02.2025 - Current
- Directed creation of landing pages aligned with the company's marketing development strategy, and executed market analysis.
- Balance the cash registers, and calculate the deposit.
- Execute daily deposits at both banks.
- Manage daily cash transactions, handling over $1,000 in cash and credit sales.
- Conduct accurate cash register reconciliations at the end of each shift, ensuring discrepancies are addressed promptly.
- Assist in training new staff on cash-handling procedures and best practices.
- Facilitate cash handling by adhering to established procedures and supervising the proper management of baristas on duty.
- Create a warm and inclusive environment for the team and customers.
- Proactively manage customer concerns and issues, and coach the team on how to do the same, to earn a praised customer review versus a complaint.
- Support inventory management by conducting accurate inventory counts, placing accurate orders, and ensuring the pastry case pars are upheld according to day part.
Store Manager
Prato bakery
Jersey City, NJ
09.2023 - 02.2025
- Processed an average of 350 transactions per day, maintaining a 99% accuracy rate in cash.
- Managed cash drawers and cash retrieval.
- Developed and implemented sales strategies, managing inventory, and optimizing operations to maximize profitability.
- Resolved client issues quickly and efficiently.
- Managed cash flow, tracking sales, and preparing financial reports.
- Oversaw the daily operations of the bakery, including staff management, inventory control, ensuring customer satisfaction, and developing strategies to improve sales.
Website Administrator and Internet Advertising Specialist
Independent Digital Marketing Consultancy
NYC, USA
01.2020 - Current
- Executed full-cycle digital marketing strategies for a diverse portfolio of restaurants, specializing in kosher cuisine (sushi, steakhouse, meat restaurant), encompassing search engine optimization (SEO), search engine marketing (SEM), social media campaigns, content creation, and online advertising management.
- Utilized a data-driven approach to optimize organic search rankings and drive targeted traffic through comprehensive keyword research, unique title creation, image optimization, and strategic internal linking.
- Conducted in-depth market research and competitive analysis to identify growth opportunities and inform tailored marketing campaigns across various platforms, including Facebook and Instagram.
- Leveraged Google Ads and analytics tools to track key metrics, elevate campaign performance, and maximize ROI.
- Boosted brand awareness by 20% and website traffic by 30% within the first year for King David, a kosher steakhouse and event catering establishment, through targeted digital marketing campaigns.
- Increased general online sales by 25% in 10 months by building engaging online ordering ads for restaurant websites.
- Enhanced online visibility and reach for Mikihana sushi through strategic management of Google Ads campaigns, achieving a 23% increase in click-through rate (CTR).
- Crafted engaging social media content across Instagram for Maggie's Farm Espresso, resulting in a 30% increase in brand awareness within six months and elevated follower engagement.
Education
MS - Information Systems in Chemical Technology
Saint Petersburg State Institute of Technology (Technical University)
St. Petersburg, RU01.2008
BS - Information Systems in Chemical Technology
Saint Petersburg State Institute of Technology (Technical University)
St. Petersburg, RU01.2006
Skills
- Cash handling
- Cash balancing
- Transaction processing
- Customer service
- Point-of-sale (POS) system experience
- Attention to detail
- Communication
- Problem-solving
- Balancing cash drawers
- Financial math
- Digital marketing strategy
- E-commerce and website optimization
- Project management
- Google Analytics 4
- Financial reporting
Languages
Russian
Native/ Bilingual
English
Professional
Timeline
Team Leader
Gregory's Coffee
02.2025 - Current
Store Manager
Prato bakery
09.2023 - 02.2025
Website Administrator and Internet Advertising Specialist
Independent Digital Marketing Consultancy
01.2020 - Current
MS - Information Systems in Chemical Technology
Saint Petersburg State Institute of Technology (Technical University)
BS - Information Systems in Chemical Technology
Saint Petersburg State Institute of Technology (Technical University)
Similar Profiles
Jibril AbdullahiJibril Abdullahi
Production Assistant at Gregory's CoffeeProduction Assistant at Gregory's Coffee
Genesis BurnsGenesis Burns
Barista at Gregory's CoffeeBarista at Gregory's Coffee
Kobe CorbinKobe Corbin
Barista at Gregory's CoffeeBarista at Gregory's Coffee
Leslie WarnerLeslie Warner
Technical Consultant at VisasQ Inc. / Colemen Research GroupTechnical Consultant at VisasQ Inc. / Colemen Research Group
Subarna BhattacharyaSubarna Bhattacharya
Senior Vice President | Head of DEC Execution IT at BNP Paribas RCCSenior Vice President | Head of DEC Execution IT at BNP Paribas RCC