Judith Britton
Little Egg Harbor,NJ
Summary
Excel at transforming client visions into strategic roadmaps, evidenced by launching pivotal PD-L1 immunotherapy products both domestically and internationally. Adept at enhancing agency operations and client liaisons, showcasing success in fiscal oversight and resource optimization. Proficient in designing cohesive marketing blueprints and supervisory strategies, with track record of fostering cross-team coherence. Expert at spearheading change management initiatives, resulting in reduced churn and enhanced agency performance. Skilled in crafting persuasive presentations and training modules, ensuring agency excellence and seamless talent onboarding.
Overview
12
12
years of professional experience
Work History
Freelance Account Manager
Private Practice
Secaucus, NJ
01.2022 - Current
- Cultivate and expand client relationships to guarantee unparalleled satisfaction. Orchestrate cross-departmental collaborations, ensuring prompt project completions. Manage project finances to ensure adherence to budgetary guidelines. Deliver expert account services using an interim approach.
- Transformed client visions into formulated strategic blueprints.
- Successfully implemented strategic initiatives through thorough orchestration.
- Achieved optimal resource distribution through focused fiscal oversight.
VP, Management Director
Neon
New York, NY
01.2020 - 01.2022
- Spearheaded the operational oversight of multiple organizational departments. Formulated and instituted business objectives in tandem with the executive cohort. Fostered relationships with premier clients and key stakeholders.
- Launched Libtayo, an immuno-oncology agent, for fresh indication both domestically and internationally with a primary focus on HCP and patient strategy formulation.
- Enhanced agency operations globally, acting as principal liaison.
- Introduced innovative creative concepts in international sessions for both preliminary and main launch phases.
- Transitioned from Freelance Account Manager to a permanent role in January 2021 based on performance and skills.
SVP, Management Supervisor
McCann Health NJ
New York, NY
01.2019 - 01.2020
- Converged with creative, media, and strategy factions to roll out cohesive campaigns. Dissected campaign outcomes, furnishing actionable intelligence for enhancements. Facilitated the genesis of compelling business pitches and proposals.
- Launched innovative closed and open loop systems for tailored diabetes management both domestically and internationally.
- Delivered cohesive marketing blueprints, scopes-of-work, and agency KPIs, leveraging supervisory oversight and strategic counsel.
- Fostered coherence across diverse client assemblies, focusing on both domestic and international domains.
- Supervised an eight-member Account squadron, ensuring high-quality Strategy and Creative deliverables.
SVP, Director of Agency Excellence
WildType Health
New York, NY
01.2016 - 01.2019
- Pioneered and instilled agency-wide best practices to escalate service delivery standards. Ignited initiatives centered around perpetual enhancement, edification, and knowledge dissemination. Scrutinized agency performance indicators, carving out pathways for elevation. Monitored agency performance using quantitative and qualitative metric evaluations of project submissions.
- Designed a unique, purposed-built position to cater to KEYTRUDA (Merck/Oncology) business needs, emphasizing consistent cross-indication efforts, duplication minimization, and Merck process adherence.
- Eliminated non-billable hours by drastically reducing agency rejections and rectifying errors.
- Reduced churn by implementing change management initiatives and fostering consistency across PRT teams in collaboration with Client leaders.
- Instituted a financial rewards system, enhancing compliance and promoting optimal Client behavior.
- Crafted persuasive presentations and strategic viewpoints in collaboration with departments, such as Account and Finance, with a focus on change management.
- Offered training modules like Introduction to 220, Drug Development, and Understanding Accelerated Approval to onboard new talent.
SVP, Management Supervisor
WildType Health
New York, NY
01.2014 - 01.2016
- Achieved adherence to company policies and target attainment by ensuring team members met specific KPIs. Delivered on commitments by collaborating with clients for goal comprehension and providing strategic insights. Ensured alignment with clients' objectives and delivered desired outcomes through oversight of campaign or project execution. Shared performance insights with internal teams and external clients by generating comprehensive metric reports.
- Elevated message development for 1L melanoma indication, facilitating fee surge from $12MM to $24MM from year 2 to year 3.
- Executed a pioneering launch for the 2L metastatic melanoma indication and groundwork for the metastatic lung indication for KEYTRUDA, marking the debut of PD-L1 immunotherapy in the US market.
- Transitioned strategic strategies, placing emphasis on the onset of PD-L1 inhibition.
- Leveraged marketing acumen in market analysis, brand positioning, and promotional channel strategy to captivate 100% of the target audience within a month domestically and globally via headquarter programs.
- Collaborated on crafting marketing and promotional management presentations. Orchestrated the Franchise Week brand book development spanning all indications.
Education
Bachelor of Arts - Human Communications & Journalism
Douglass College At Rutgers University
New Brunswick, NJSkills
- Skilled in using Microsoft Office tools
- Account management
- Customer service
- Teamwork and collaboration
- Client relations
- Strategic planning
- Issue resolution
- Account development
- Team Training
- Project management
Timeline
Freelance Account Manager
Private Practice
01.2022 - Current
VP, Management Director
Neon
01.2020 - 01.2022
SVP, Management Supervisor
McCann Health NJ
01.2019 - 01.2020
SVP, Director of Agency Excellence
WildType Health
01.2016 - 01.2019
SVP, Management Supervisor
WildType Health
01.2014 - 01.2016
Bachelor of Arts - Human Communications & Journalism
Douglass College At Rutgers University