Swathi Madanu
Stamford,CT
Summary
Analytical and results-driven Marketing Analyst with over 5 years of experience in digital marketing, analytics, and campaign optimization. Skilled in leveraging tools such as Power BI, Tableau, SQL, and Google Analytics to uncover insights, improve ROI, and guide data-driven marketing strategies. Adept at translating marketing data into actionable recommendations that enhance engagement, retention, and business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Executive
Purple Knights Coffee Company
01.2025 - Current
- Managed integrated marketing campaigns to increase brand awareness and campus engagement.
- Tracked and analyzed marketing metrics using social media analytics tools to optimize campaign performance.
- Executed promotional events and digital content that boosted campus coffee sales and student participation.
- Collaborated with design and digital teams to maintain consistent brand messaging across platforms.
Marketing Analyst Intern
Mags & Marrelli Agency
01.2024 - Current
- Analyzed SEO, SEM, email, and social media data to optimize campaigns and increase ROI.
- Built Power BI and Tableau dashboards to monitor KPIs, engagement, and campaign performance.
- Used SQL and Microsoft Fabric to extract, clean, and interpret marketing data for business insights.
- Collaborated cross-functionally to design targeted campaigns improving lead generation and conversion rates.
Marketing Specialist
Globus Info Services Pvt Ltd
10.2021 - 08.2024
- Planned and executed SEO, SEM, email, and social media campaigns that increased visibility and generated qualified B2B/B2C leads.
- Managed LinkedIn, Facebook, and Instagram strategies to enhance community engagement and brand awareness.
- Optimized Google Ads and paid social campaigns, reducing CPC while increasing ROI and conversions.
- Created Power BI dashboards and reports to analyze KPIs and improve decision-making.
Digital Marketing Manager
Progue Technologies
01.2019 - 09.2021
- Led SEO, SEM, social media, and influencer marketing initiatives for beauty and lifestyle brands.
- Managed Instagram, Facebook, and LinkedIn strategies that improved engagement and conversions.
- Optimized ad spends through A/B testing, increasing CTR and reducing CPC across paid channels.
- Delivered insights using Google Analytics and Ads Manager to enhance marketing ROI and campaign efficiency.
Education
Master of Science - Analytics and Systems
University of Bridgeport
Bridgeport, CT12.2025
Bachelor of Business Administration - undefined
KL University
Vijayawada, IN01.2020
Skills
- Google Ads
- Meta Ads
- SEO/SEM
- Email Marketing
- Content Strategy
- Influencer Marketing
- Power BI
- Tableau
- Microsoft Fabric
- SQL
- SAS
- Advanced Excel
- Google Analytics 4
- Tag Manager
- HubSpot
- Salesforce
Certification
- Microsoft Office Specialist Certification
- Microsoft Certified: Azure AI Fundamentals
- CS50’s Introduction to Databases with SQL
- Essentials of SAS
- Statistics 1: ANOVA, Regression, and Logistic Regression
Timeline
Marketing Executive
Purple Knights Coffee Company
01.2025 - Current
Marketing Analyst Intern
Mags & Marrelli Agency
01.2024 - Current
Marketing Specialist
Globus Info Services Pvt Ltd
10.2021 - 08.2024
Digital Marketing Manager
Progue Technologies
01.2019 - 09.2021
Bachelor of Business Administration - undefined
KL University
Master of Science - Analytics and Systems
University of Bridgeport