Swathi Mallem

Company Overview: Rhythm is a privately owned company based out of Sunrise, Florida that offers a salesforce-based enterprise application to accelerating supply chain resiliency, agility, and predictability. The platform combines data-driven insights, adaptive methodologies, and industry-leading technology. Rhythm redefine supplier performance management and its objective is to bring enhanced visibility to supplier performance and foster transparent collaboration, enabling organizations to scale quickly and build resilient supply chains

• Conducted comprehensive market research on the Supplier Relationship Management (SRM) software industry, including customer needs, competitive analysis, and market trends
• Analyzed competitor products, pricing models, and market positioning using tools such as Excel
• Reviewed customer reviews on platforms such as G2 Crowd, Capterra, and Software Advice to identify competitor strengths, weaknesses, and potential market gaps
• Prepared detailed research reports and documentation using MS Word to support decision-making processes for product development and marketing strategies
• Designed visually engaging and data-driven presentations using MS PowerPoint to effectively communicate insights to senior management and cross-functional teams
• Conducted SWOT analyses for key competitors to assess their strategic positions and advised on potential areas for improvement in the SRM product offering
• Monitored market conditions, including technological advancements and regulatory changes, to provide actionable recommendations for competitive advantage
• Collaborated with marketing and product teams to craft targeted campaigns and refine product positioning in line with industry needs
• Utilized data visualization tools to present insights and key metrics in a comprehensible and impactful manner
• Managed and maintained a dynamic database of industry statistics, competitor profiles, and consumer behavior patterns using CRM tools and Excel