Swathi Tadakamalla
Dublin,CA
Summary
15 years of Experience in Full stack technologies - JavaScript, NodeJS, ReactJS, CSS & HTML5, .Net & Java. Masters in Computer Science with concentration in Computer Science & Software Engineering. Outstanding abilities in leadership and team building. Architect, Lead & develop high-performance, customer facing applications, server-side rendering applications. Self-motivated, Proactive and Team-oriented.
Overview
17
17
years of professional experience
Work History
SENIOR ENGINEERING MANAGER – SPONSRED ADS – ADTECH
WALMART
Sunnyvale
08.2021 - 05.2023
- Led the Ad Experiences team responsible for the development and maintenance of all Sponsored Ad units throughout the website
- Played a pivotal role in the comprehensive redesign of Ad units like Homepage Ads, conducting numerous A/B tests on page performance & Ad performance, culminating in the successful launch of new Ad Units like Video Ads that significantly elevated Ad revenue and Click-Through Rates (CTR)
- Demonstrated adeptness in the architectural oversight and management of an in-house, custom-built Video player pod designed specifically for video ads
- Undertook a crucial role in the migration of legacy Advertiser landing pages to a novel architecture employing Safe Frames, facilitating secure communication between publishers and advertisers
- Assumed responsibility for the hiring, training, and management of a team of skilled full-stack and front-end engineers, ensuring their proficiency and cohesion in achieving project objectives.
Engineering Manager – CMS / Growth & Marketing team / Wufoo
SURVEYMONKEY
San Mateo
06.2015 - 03.2020
- Influence project's roadmap, monitor team progress and provide ongoing professional guidance to team members
- Working closely with product managers, software engineers and cross functional leaders and led the team with creating a Re-usable React component library for Marketing Pages and experimentation service
- Providing technical direction to software development, team members and design solutions
- Work with designers, marketing and SEO managers to design execute new iterations
- Architecture and led a team of 7 engineers to develop Server-Side rendering application - SurveyMonkey blog and marketing pages, using ReactJS, Redux, Express/NODEJS
- Developed Responsive pages - Supporting different features / layouts for Desktop, Mobile & Tablet screen sizes using Flexbox & CSS Media queries
- Automated build process with maximum test coverage using Jest for all the React components and API calls
- Built Re-usable Marketing React component library for SurveyMonkey
- Experience with continuous delivery process by maintaining and creating Docker Images for weekly production releases
- Created, maintained and enforced front end code and documentation standards.
LEAD ARCHITECT
EBAY Inc.
SAN JOSE
10.2012 - 06.2015
- Develop features of different variations that can be A/B Tested on search results page maintaining/Improving the Site speed & performance
- Converted the existing Search results page application in to a Node JS application iteratively
- Implemented CSS3 media queries and made Search results page application responsive to be in par with the eBay mobile apps
- Redesigned the UI and implemented the Aspect/filters selection layer on search page – See all Layer from the scratch using JQuery, JavaScript which improved the load time of the layer
- Item Hotness on Search page – Responsible for the front-end design and logic of many permutations of various hotness signals for an item using JQuery, JSPs & CSS3
- Optimized the page speed using lazy loading techniques for the item details and following YSlow site speed recommendations
- Owned Auto-Complete module in the team, maintenance – recent searches, ads in autocomplete and extended JQuery UI auto-complete module
- Involved in one of the major stack upgrades in eBay Search team – Raptor, using JSPs, Servlets, and jQuery
- Created multiple A/B testing variations of the features to narrow the scope of what users found appealing, which features were frequently used and targeted those that were redundant.
Senior Software Engineer
Yahoo
San Jose
07.2012 - 09.2012
- Optimized the load time of the ads for yahoo videos using Action Script
- Worked on the Yahoo Videos advertisements – different formats of ads before / in middle of videos
- Developed new modules using CSS and JavaScript on Yahoo videos page.
Senior Software Engineer
Well Fargo
San Francisco
12.2010 - 01.2012
- Applied an advanced knowledge of HTML5, OO JS, AJAX, JQUERY & CSS3 to deliver cutting-edge user interfaces and modules
- Used JQuery plug-ins for designing the lay out, and navigation of the pages
- Built and used JSON structures for efficient AJAX communication
- Developed code-behind using .net for the business logic repositories
- Did extensive Performance Analysis to figure out performance problems and memory leaks.
Software Engineer
Scottrade
St. Louis MO
01.2008 - 10.2010
- This Application enables all the Scottrade platforms to accept customer id and password, challenge security questions and answers, email validation, auto password reset, account access lockout, VeriSign challenge response mechanism
- Designed and developed user interface using Visual Studio .NET
- Employed JQuery for UI details and table less HTML, CSS and JS to enhance interactivity like real time password validations
- Implemented AJAX controls to make the web application more interactive like partial post backs etc.
Software Programmer Intern/Analyst
Illinois Dept. on Ageing
09.2006 - 10.2007
- This application is developed for Reporting and collection of data which is used for multiple projects within the Budget Operations Office at the Illinois Department on Ageing
- This is used by the Department for Medicaid reimbursement claiming with the Federal Government
- The application generates reports individually for every employee in the Department for every pay period and can also retrieve reports from previous pay periods
- Designed and developed in Java.
Education
Master of Science - Computer Science
University of Illinois at Springfield
01.2008
Skills
- Leadership
- Team Building
- System Architecture
- JavaScript
- ReactJS
- NodeJS
- CSS3
- HTML5
- NET
- Java
Timeline
SENIOR ENGINEERING MANAGER – SPONSRED ADS – ADTECH
WALMART
08.2021 - 05.2023
Engineering Manager – CMS / Growth & Marketing team / Wufoo
SURVEYMONKEY
06.2015 - 03.2020
LEAD ARCHITECT
EBAY Inc.
10.2012 - 06.2015
Senior Software Engineer
Yahoo
07.2012 - 09.2012
Senior Software Engineer
Well Fargo
12.2010 - 01.2012
Software Engineer
Scottrade
01.2008 - 10.2010
Software Programmer Intern/Analyst
Illinois Dept. on Ageing
09.2006 - 10.2007
Master of Science - Computer Science
University of Illinois at Springfield
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