Swati Lal
Product Manager
San Jose,NM
Summary
Result-driven and strategic product manager with a proven track record in developing world-class solutions for high-scale advertising platforms. Demonstrated strong leadership skills in cultivating teams, designing product roadmaps, and driving overall topline metric improvements. Known for exceptional ability to think creatively and implement innovative solutions to enhance users' experiences and optimize operational efficiency.
Overview
31
31
years of professional experience
Work History
Group Product Manager
Yelp Inc.
San Francisco, California
12.2023 - 08.2024
- Directed product management team to define and execute multi-year vision for advanced advertising solutions, incorporating state-of-the-art event-driven architectures to manage high-scale booking, budget management, data processing, and reporting across 3P advertising with programmatic, social, and search platforms.
- Cultivated high-performing team environment that fostered personal development while promoting accountability for overall success.
- Collaborated with sales, marketing, and engineering teams to develop go-to-market strategies that drove product adoption and revenue growth.
- Expertly navigated complex stakeholder requirements to deliver products that met both user needs and business goals.
Director
Cardlytics
Menlo Park, California
08.2023 - 11.2023
- Worked with key stakeholders to build sales enablement forecasting product. This tool allowed to reduce turnaround time for forecasting from 7 days to 4 hours and helped gain budget from key advertisers by leveraging purchase history data from top banking apps such as Chase and Wells Fargo.
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Cultivated positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale
Senior Director of Product Management
Yahoo
Sunnyvale, California
05.2022 - 07.2023
- Led development of robust data analytics and reporting platform, processing billions of ad impressions, clicks, and conversion events daily.
- Designed and implemented advanced event-driven architectures to handle petabyte-scale data with real-time processing capabilities.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
- Managed risk effectively by identifying potential threats, developing contingency plans, and implementing mitigation strategies in line with overall business objectives.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
Director of Product Management
Yahoo
Sunnyvale, California
09.2019 - 04.2022
- Led Native API integration with critical partners, accounting for over 40% of its revenue
- Architected and launched Dynamic Product Ads infrastructure, processing large-scale retail data feeds to drive commerce growth and onboard major advertisers
- Developed data-driven strategies to enhance product performance, resulting in significant revenue increases.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
Principal Product Manager
Yahoo
03.2016 - 09.2019
- Built Dynamic Product Ads infrastructure as a Commerce growth initiative, successfully onboarding top retail spending advertisers
- Led global data-centric initiatives for omnichannel expansion, utilizing advanced analytics to achieve over 15% year-over-year growth in international markets.
Principal Software Engineer
Yahoo
05.2014 - 03.2016
- Built a Beaconing platform for managing KPIs for the Gemini Search Advertising Platform
- Led end-to-end infrastructure verification and successful onboarding of key search advertisers.
Software Engineering Roles
Yahoo, E*Trade Financial, STMicroelectronics
09.1993 - 04.2014
- Developed software for credit card systems, stock market platforms including NASDAQ, and supply chain management.
Education
Masters in Computer Science -
B.H.U.
Varanasi, IndiaSkills
Product Strategy and Roadmaps
Data Analytics and Insights
Privacy management and compliance
App marketing
ECommerce solutions and advertising
Omni-channel user interface design
Global product adoption, integrations, and partnerships
Product vision
Product launch planning
Product marketing
Volunteer
Lead a team of 10-14 parent volunteers for last 8 years as uniform committee lead for Knights Brigade High School Marching Band at The Kings Academy.
Timeline
Group Product Manager
Yelp Inc.
12.2023 - 08.2024
Director
Cardlytics
08.2023 - 11.2023
Senior Director of Product Management
Yahoo
05.2022 - 07.2023
Director of Product Management
Yahoo
09.2019 - 04.2022
Principal Product Manager
Yahoo
03.2016 - 09.2019
Principal Software Engineer
Yahoo
05.2014 - 03.2016
Software Engineering Roles
Yahoo, E*Trade Financial, STMicroelectronics
09.1993 - 04.2014
Masters in Computer Science -
B.H.U.
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