Swati Pandey
Quincy,MA
Summary
A motivated and dedicated learner who hopes to make a difference in the digital marketing industry through knowledge, passion, and shared experiences. Looking to work in an organization that focuses on modern/inbound marketing, also values new ideas, and processes that provide room to develop, and offers a platform for holistic growth. 3+ years of track record of managing and overcoming demanding challenges. Successfully organized teamwork and build deep customer relationships.
Overview
6
6
years of professional experience
Work History
Social Media Manager
The Kapaas Warehouse
11.2022
- Currently working as a freelancer Social Media Manager for “the Kapaas Warehouse”, managing their Instagram account and marketing the customized clothes-making brand
- Used keywords and hashtags to generate traction
- Helping build and maintain customer relations via direct message promotions and Instagram posts
- Created culturally relevant captions that match brand needs and portray brand values for all posts on Instagram.
Associate Consultant
Northern Trust Investments
07.2017 - 04.2021
- Reconciliations & Portfolio Accounting – Investment Manager Signoff
- Investigated daily trades which involved high risk & subsequently assigned it to the respective department
- Created development workflows and process needs
- Owned breaks/aged exceptions and escalated customer complaints
- Solo-managed APAC and EMEA accounts (Europe, the Middle East, and Africa.) APAC hours averaged 20 accounts
- Finding, researching, and investigating Northern Trust and Investment Manager monthly report discrepancies
Digital Marketing Associate
Jobprepped
Boston, MA
05.2023 - Current
• Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads by 30%.
• Created copy, design, and hashtag strategy for Social Media content.
• Designed and created PPC lead-generation campaigns on multiple social media platforms.
• Provide strategic recommendations to optimize campaigns and achieve KPI targets, such as leads, conversions, and ROI.
• Created comprehensive A/B test plans to optimize various digital campaigns, resulting in measurable conversion rate and user engagement improvements.
• Stayed updated on competitor trends and emerging social media channels to enhance existing programming and adapt the social strategy.
• Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes.
• Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and content syndication.
• Planned, created, developed, and maintained engaging content (text, images, and videos) across various social media platforms, including Facebook, Instagram, Twitter, YouTube, Blogs, LinkedIn, and company websites, while adhering to brand standards.
• Led internal casting and recruitment for vertical video platforms such as TikTok, Instagram Reels, and YouTube Shorts.
Awards
- Helped 24X7 during the Mumbai floods and received a year-end bonus (2020)
- Electricity interruptions cut our staff size to 3-5 (approximately 20%)
- In 2020, management and coworkers gave me a trophy and a bonus
- Audited 50+ Financial Accounts worth $7+ million and escalated with Account Managers and Investor Managers within 48 hours
- Double promoted to Associate Consultant (People Management and Production) within 2 years
Education
MS - Management
Northeastern University, D’Amore- McKim School of Business
2023
Bachelor’s - commerce
ST. Mira’s College for Girls (University of Pune)
2017
Skills
- Technical Skills: Microsoft PowerPoint, Microsoft Excel, Canva, Hootsuite, Google Analytics, Photoshop, Google Ads, Meta Ads, Finance skills, Social Media Management, Online Marketing and Advertising, Social Ad Campaigns, Digital Media Advertising,
- Soft Skills: Efficient communication, Adaptability, Problem-Solving, Disciplined learning, Inquisitive, Attention to detail, multitasking, Leadership, Management, and Team player
Quote
Sell your cleverness and buy bewilderment.
Rumi
Timeline
Digital Marketing Associate
Jobprepped
05.2023 - Current
Social Media Manager
The Kapaas Warehouse
11.2022
Associate Consultant
Northern Trust Investments
07.2017 - 04.2021
MS - Management
Northeastern University, D’Amore- McKim School of Business
Bachelor’s - commerce
ST. Mira’s College for Girls (University of Pune)
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