Cassandra Latyak

• Led front-of-house operations, overseeing daily service, staff training, and guest relations to ensure a consistent and elevated dining experience.
• Acted as key liaison between ownership, kitchen staff, and front-of-house team to optimize efficiency and communication.
• Developed and executed branding initiatives and social media marketing strategies that increased customer engagement and local visibility.
• Spearheaded seasonal menu planning in collaboration with the chef, incorporating customer feedback and market trends to drive innovation and sales.
• Managed scheduling, inventory, and vendor relationships, while maintaining high standards of quality and cost control.
• Played a central role in shaping the restaurant’s identity and presence within the community.

• Delivered engaging and educational wine tastings, guiding guests through Chaddsford’s portfolio with in-depth knowledge of varietals, production methods, and pairing suggestions.
• Cultivated memorable guest experiences by providing exceptional hospitality and personalized service in a high-volume, fast-paced environment.
• Promoted wine club memberships and retail sales through effective storytelling, upselling techniques, and relationship-building with returning guests.
• Assisted with setup and execution of winery events, private tastings, and seasonal promotions, contributing to overall guest satisfaction and event success.
• Maintained a clean, organized tasting room in adherence to PA Liquor Control Board standards and company protocols.

• Created content for Research Center advertisements on social media and other forms of media.
• Assisted in the planning of the Annual Faculty Scholarship Social and several other community wide events including the CENTRA Community Health Needs Assessment.
• Record, edit, and upload presenter talks weekly on Youtube.
• Promote presenters and create graphics.
• Work with faculty around the school to further the presence of the Research Center.
• Analyzed problems and worked with teams to develop solutions.
• Participated in workshops and presentations related to projects to gain knowledge.
• Developed effective improvement plans in alignment with goals and specifications.

A reliable employee University of Lynchburg's Sport Network department, producing media of multiple games per week for news and marketing purposes. Working together with many colleagues of all backgrounds and levels to deliver professional content at a real-time pace.

• Photographed high-quality images for various print and digital projects.
• Trained new photographers in use of camera equipment and editing software.

• Managed daily front desk operations and spa coordination, delivering exceptional service to a discerning, high-end clientele seeking premium wellness experiences.
• Led a team of therapists and practitioners, ensuring top-tier service quality, smooth scheduling, and personalized client care.
• Created and executed strategic marketing campaigns—including social media, email newsletters, and in-spa promotions—tailored to the luxury wellness market, resulting in increased brand visibility and client retention.
• Curated exclusive packages and promotions aligned with seasonal trends and client demand, enhancing overall revenue and guest engagement.
• Maintained strong client relationships through attentive service, discretion, and knowledge of wellness offerings, contributing to high rates of repeat visits and referrals.
• Collaborated with ownership to refine brand identity, elevate service offerings, and position Remedi as a leading spa destination in the region.