Summary
Overview
Work History
Education
Skills
Personal Information
Disclaimer
Timeline

Sweta Singh

Gurgaon

Summary

Experienced with media relations, crisis management, and stakeholder engagement. Utilizes strategic thinking to craft effective communication plans that elevate brand reputation. Track record of building strong relationships with media and key stakeholders.

Overview

7
7
years of professional experience

Work History

Assistant Manager

Confiance Communications
11.2024 - Current
  • Conducted market research to inform targeted PR strategies for diverse audiences.
  • Monitored industry trends to identify opportunities for proactive media outreach campaigns.
  • Secured media coverage for clients through targeted press releases and media pitches.
  • Cultivated positive working relationships with journalists, resulting in increased coverage opportunities for clients.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Working closely and handling media relations of clients like RAS Luxury Skincare, The Pant Project, Bureau id, Eternal Capital, growX ventures, Leo Capital, VAMA, Specta Quartz Surfaces and more.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work while maintaining strong relationships with stakeholders.
  • Achieved consistent placement of client news stories in top-tier publications through diligent pitching efforts.

Assistant PR Manager

AVPL International
08.2023 - 10.2024
  • Evaluated the effectiveness of PR campaigns, utilising analytics to measure success and inform future strategies.
  • Managed crisis communication efforts, swiftly addressing potential negative publicity to maintain brand integrity.
  • Coordinated with media outlets, securing favourable coverage for company events, product launches, and milestones.
  • Crafted compelling press releases, feature articles, and media briefings to articulate key messages effectively.
  • Monitored and reported on media coverage, providing insights and recommendations to senior management for strategic planning.
  • Oversaw social media strategy, enhancing engagement and fostering positive online community interactions.
  • Negotiated partnerships and sponsorships with external organisations to amplify brand presence and reach.
  • Organised events, including press conferences and product launches, ensuring flawless execution and media attendance.
  • Developed and executed innovative public relations strategies to enhance brand visibility and reputation.
  • Tracked trends in media reporting and changing media landscape around digital and social media channels to share new tactics with publicity team.
  • Drew up and managed PR plans, budgets and performance measures to achieve corporate and strategic objectives.
  • Researched and evaluated PR opportunities for partnerships, sponsorships and advertising, using effective negotiation abilities to obtain best deals.
  • Recruited, vetted and hired qualified staff for team.
  • Provided expert PR advice and guidance to internal teams, aligning efforts with overall business objectives.
  • Directed the creation of multimedia content, including videos and infographics, to support PR initiatives across various platforms.
  • Cultivated strong relationships with influencers, journalists, and stakeholders to expand network and enhance outreach.
  • Managed PR budgets efficiently, allocating resources wisely to achieve optimal results without exceeding financial limits.
  • Analysed market trends and competitor activities to inform and adapt PR approaches for maximum impact.

Senior Media Analyst

Wipro Technologies
11.2021 - 07.2023
  • Monitored media daily to identify topics of interest and point teams and clients to opportunities with potential for improving public relations.
  • Provided strategic input and analysis with feedback on client calls and provided updates to account leads on issues to address.
  • Utilized global communication tools, templates, and processes to facilitate consistent media relations across organizations.
  • Built and maintained a personal network of meaningful media relations to facilitate positive publications and client exposure.
  • Conducted media outreach against clients' strategic plans focusing on high-value media targets for maximum exposure.

PR Executive

Dharma Media Consultant
11.2019 - 11.2021
  • Working closely and handling media relations of clients like The Indian Private Equity & Venture Capital Association, MediaMonks, Theatrecian, Valley View High School, TriBeCa Care, Prop.Vu, Rockstud Capital, Indian School of Development Management, WinPE, Wade Asia, TVS Capital, etc
  • Cultivated positive relationships with media organizations to support PR objectives.
  • Collaborated with team to share PR across digital and social platforms for enhancing brand's reputation and online presence.
  • Used exceptional communication and marketing skills to build positive, productive relationships with press and media outlets.
  • Organized PR events, including open days and business conferences, to interact with other companies and generate new ideas.
  • Collaborated with colleagues to identify and communicate regular updates for increasing brand awareness and promoting new business opportunities.
  • Worked with team to develop and implement new fundraising opportunities by creating stories and press releases for maximum community engagement and donations.
  • Secured high profile coverage through targeted, ongoing communications with key national media contacts.
  • Worked with media and helped produce posters and brochures to promote, market and advertise forthcoming events.

PR Executive

Media Mantra
11.2018 - 11.2019
  • Worked closely and handled media relations of clients Shahnaz Hussain, The Academy of Pastry Arts, Gleeden, Startbeans, Buzzoka, Divide Cosmetics, FarEye, etc., and coordinating for their events
  • Cultivated positive relationships with media organizations to support PR objectives.
  • Collaborated with team to share PR across digital and social platforms for enhancing brand's reputation and online presence.
  • Identified and shared PR projects, coverage, and content to support research bids and promote reputation- enhancing initiatives.
  • Organized PR events, including open days and business conferences, to interact with other companies and generate new ideas.
  • Tracked data on company image and adjusted strategies to improve results.

Account Executive

Sky Communication
07.2018 - 12.2018
  • Attended regular training and workshops to learn new skills and obtain knowledge on best practices.
  • Created engaging content for social media channels, including Facebook, Instagram and LinkedIn.
  • Helped onboard social media influencers to drive campaign awareness.
  • Assisted PR manager with the scheduling and organizing marketing events, promptly completing all tasks as requested.
  • Researched influencers and brands for partnerships in line with brand strategy.
  • Closely monitored public relation manager processes during on the job training, obtaining information required to improve skills and techniques.
  • Helped organize PR events, including contacting guest list and arranging venue.

Education

Bachelor of Arts - Mass Communication & Journalism

Patna University, Patna
06-2015

AISSCE (12th) - Commerce

D.A.V. Public School
2015

AISSE (10th) - C.B.S.E

Patna Central School
2013

Skills

  • Communications
  • Media Relations
  • Writing Skills
  • Relationship Management
  • Research
  • Multi-tasking
  • Crisis Management
  • Social Media Management
  • Event management
  • Corporate communications
  • Brand Management
  • Website Copywriting
  • Budgeting and Forecasting
  • Team Leadership
  • Networking

Personal Information

  • Father's Name: Sanjay Kumar
  • Date of birth: 03/24/98
  • H/No. 16, Sai Nagar, Road No.-4A, Gardanibagh, Patna, Bihar-800001

Disclaimer

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned particulars.

Timeline

Assistant Manager - Confiance Communications
11.2024 - Current
Assistant PR Manager - AVPL International
08.2023 - 10.2024
Senior Media Analyst - Wipro Technologies
11.2021 - 07.2023
PR Executive - Dharma Media Consultant
11.2019 - 11.2021
PR Executive - Media Mantra
11.2018 - 11.2019
Account Executive - Sky Communication
07.2018 - 12.2018
Patna University, Patna - Bachelor of Arts, Mass Communication & Journalism
D.A.V. Public School - AISSCE (12th), Commerce
Patna Central School - AISSE (10th), C.B.S.E

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