Sweta Singh

• As an Advertising Account Representative Associate at Flipkart, I will be responsible for supporting sellers in the creation, optimization, and management of their advertising campaigns on Flipkart's platform. My role will involve driving brand visibility, optimizing ad spend, and ensuring sellers achieve their marketing and sales goals using Flipkart’s advertising tools and solutions.
  
  Key Responsibilities:

Campaign Creation & Setup

• Work closely with sellers to understand their marketing objectives, target audience, and product offerings.
• Design and launch advertising campaigns on Flipkart using available ad solutions (e.g., Sponsored Products, Sponsored Brands, Display Ads).
• Guide sellers on best practices for targeting, budgeting, and bidding strategies to ensure maximum campaign reach and efficiency.

Campaign Optimization:

• Continuously monitor campaign performance and optimize for key metrics such as impressions, clicks, conversions, and ROAS (Return on Ad Spend).
• Implement A/B testing for various ad creatives, targeting options, and bidding strategies to enhance campaign performance.
• Utilize Flipkart's analytics and reporting tools to identify trends, insights, and areas of improvement.
  Client Consultation & Support:
• Provide strategic advice to sellers on how to achieve their advertising goals (e.g., increased product visibility, higher sales).
• Respond to queries, resolve issues related to campaign performance, and suggest proactive improvements.
• Conduct regular check-ins with sellers to track progress and gather feedback to refine strategies.
  Data Analysis & Reporting:
• Prepare and deliver detailed performance reports, highlighting key metrics and providing actionable recommendations for campaign improvements.
• Use data-driven insights to make decisions on optimizing budget allocation, bidding, and creative strategies.
  Cross-Functional Collaboration:
• Work with the sales, marketing, and product teams to ensure seamless execution of campaigns.
• Stay updated on new advertising features, products, and promotions launched by Flipkart and share this knowledge with sellers.
  Market Research & Trend Analysis:
• Monitor market trends and competitive activity to provide informed recommendations to sellers on how to adapt their advertising strategies.
• Help sellers stay ahead of the competition by leveraging the latest advertising tools and techniques.
• Campaign Troubleshooting & Issue Resolution:
  Address and resolve any technical or operational challenges that may arise during the campaign lifecycle.
• Ensure timely resolution of issues related to ad delivery, budget discrepancies, and creative approvals.

• Conduct sales calls and emails to prospect, qualify leads, and convert them into customers.
• Build and maintain strong relationships with clients to understand their needs and provide tailored solutions.
• Collaborate with marketing and product teams to develop sales strategies and campaigns.
• Utilize CRM software to track leads, manage pipeline, and generate sales reports for management review.
• Achieve and exceed monthly and quarterly sales targets consistently.
• Participate in ongoing sales training and professional development programs to enhance skills and knowledge.
• Sourced and nurtured potential leads via phone and email communications, communicated with prospects to identify business needs, and identify ideal solutions for customers followed up on new leads via telephone.
• Demonstrated products and services to current and potential clients online and in-person, provided ongoing support, and generated over 30 Lacs in new business.

• Identified and analyzed clients' requirements, providing customized services and solutions.
• Successfully convinced customers to utilize Naukri Fast forward services, positioning them as a necessity.
• Responding to queries in a timely and professional manner from point of negotiation and beyond with professional standard materials.
• Maintaining up to date knowledge on the current services that are being offered and make sure that this information is conveyed to the customers in an effective ways
• Stayed updated on current services offered, effectively conveying this information to customers.
• Achieved the highest revenue among new executives every month, resulting in appraisal within 6 months.

• Client acquistion and business development by direct and indirect sales.
• Maximizing revenue generation and lead closures by using social and public media marketing campaigns.
• Provided strong client focus with pre and post-sales services, ensuring long-term customer retention.
• Advised clients on real estate matters, managed transactions from sourcing to ROI generation.

• Assisted customers in product selection based on preferences, contributing to increased sales.
• Gained insights into the warehousing system and product procurement processes.
• Successfully maximized sales and profits through persuasive customer interactions.