Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Swetha Sada

Cupertino,CA

Summary

Strategic Engineering Executive with 18+ years of experience driving innovation at Amazon, Apple, Netflix, and high-growth startups. Proven track record in leading cross-functional teams, scaling cloud infrastructure, and delivering intelligent, resilient platforms that integrate AI/ML innovation with enterprise-grade systems.

Recognized for leading transformations that enhance engineering velocity, optimize costs, and cultivate psychologically safe, high-performance cultures. I lead not just with strategy, but with care—empowering teams to do the best work of their lives while delivering business-critical outcomes.

Overview

16
16
years of professional experience

Work History

Engineering Manager - DevOps&TestOps

Amazon
Sunnyvale, CA
03.2022 - 01.2024
  • Led the strategic transformation of the Platform and Test infrastructure organization supporting Amazon’s first radar-powered device, integrating ML-powered observability and diagnostics pipelines that enabled 40% faster feedback loops to Data Science teams.
  • Restructured the team to optimize resourcing, yielding $1M in annual savings with zero attrition, while maintaining full delivery throughput.
  • Spearheaded the CI/CD revamp to support complex embedded product releases, integrating model telemetry into deploy-time validation checks.
  • Built a Splunk-based model observability suite, surfacing critical REM signal-path anomalies in radar-to-ML workflows, cutting debug time by 50%.
  • Coached and promoted next-gen leaders across L4–L6, embedding a mentorship culture as a strategic multiplier.
  • Managed a $4M yearly budget, vendor relations, and program portfolio execution across global teams.

SDET Manager

Apple
Sunnyvale, CA
07.2018 - 03.2022

Managed Apple's Contact Center's Quality team portfolio (19 products), which develops Apple's customer care internal and external tools to enable customers to communicate with Apple customer advocates through chat, voice, and email media channels.

  • Directed QA/Test strategy for Apple’s Contact Center tech stack, overseeing 19 product lines with customer-impacting SLAs.
  • Led the transition from manual QA to an AI-enabled automation suite, increasing coverage by 30% and reducing regressions by 40%.
  • Built an OKR-driven performance culture, improving engineering accountability, and cross-org velocity.
  • Strengthened partner relationships with Product and CX, ensuring seamless launches with zero P1 production defects.
  • Led AI/ML infrastructure integration to Apple's IVR flows.
  • Managed a $3.5M budget, multiple external vendors, and succession planning across team layers.

Head of TestEng. and Infrastructure

Collective Health
San Francisco, CA
02.2015 - 02.2018
  • Built the infrastructure team from zero, established CI/CD pipelines, integration test frameworks, and cloud engineering practices from the ground up.
  • Drove company-wide test strategy through ML-informed analytics and risk modeling on test data trends.
  • Presented quarterly engineering KPIs to C-level stakeholders, reinforcing technical credibility and transparency.
  • Elevated engineering brand via Silicon Valley meetups and conference talks, improving hiring funnel quality.

Sr. Software Engineer in Test

Netflix
Los Gatos, CA
10.2010 - 05.2014
  • Built the infrastructure team from zero, established CI/CD pipelines, integration test frameworks, and cloud engineering practices from the ground up.
  • Drove company-wide test strategy through ML-informed analytics and risk modeling on test data trends.
  • Presented quarterly engineering KPIs to C-level stakeholders, reinforcing technical credibility, and transparency.
  • Elevated the engineering brand via Silicon Valley meetups and conference talks, improving the hiring funnel quality.

QA Engineer

Overstock Inc
Salt Lake City, UT
06.2008 - 07.2010

QA Engineer

Ebay(StubHub)
San Francisco, CA
10.2007 - 04.2008

Education

UC BERKLEY EXTENSION JAVA CERTIFICATION COURSE. -

B.Tech J.N.T.U

Skills

  • Executive Engineering Strategy
  • Platform Engineering Leadership
  • AI/ML Infrastructure
  • CI/CD at Scale
  • MLOps & Observability
  • Cloud Engineering (AWS, DataLake, EC2, Lambda)
  • ML-Driven Debugging Tools
  • KPI/OKR Execution
  • People Development
  • Cross-functional alignment
  • Embedded systems
  • Radar Signal Engineering
  • Budget ownership ($4M)
  • Technical Due Diligence
  • Developer Experience, Culture

Affiliations

  • Selenium Meetup talk: https://www.youtube.com/watch?v=RkF2df-0kRQ
  • Nominated as Best Manager in 2017 Q2 Collective Beat Survey.

Timeline

Engineering Manager - DevOps&TestOps

Amazon
03.2022 - 01.2024

SDET Manager

Apple
07.2018 - 03.2022

Head of TestEng. and Infrastructure

Collective Health
02.2015 - 02.2018

Sr. Software Engineer in Test

Netflix
10.2010 - 05.2014

QA Engineer

Overstock Inc
06.2008 - 07.2010

QA Engineer

Ebay(StubHub)
10.2007 - 04.2008

UC BERKLEY EXTENSION JAVA CERTIFICATION COURSE. -

B.Tech J.N.T.U
Swetha Sada