Summary
Work History
Education
Skills
Timeline
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Swetha TR

Summary

Results-driven Market Research Analyst with a proven track record at Sulekha.com, enhancing sales by 30% through strategic market insights and customer segmentation. Proficient in data visualization and survey design, I excel in delivering actionable insights that drive cross-functional collaboration and optimize marketing strategies. Strong analytical and communication skills underpin my success.

Work History

Market Research Analyst

Sulekha.com
2013 - 2016
  • Conducted comprehensive market and consumer research to support the launch of two new product lines, contributing to a 30% increase in sales.
  • Analyzed customer data from Google Analytics and CRM platforms to segment audiences and optimize marketing campaigns.
  • Delivered actionable insights, used by cross-functional teams, including marketing, sales, and product development.
  • Designed and administered customer satisfaction surveys, leading to increased conversion rates.
  • Monitored industry trends and reported on emerging technologies and behaviors in the eCommerce sector.

Market Research Analyst

Everonn Education
2010 - 2013
  • Conducted market and user research to support the development and optimization of online courses, resulting in an improvement in course completion rates.
  • Performed competitive analysis to identify market gaps and inform the launch of new learning pathways tailored to underserved segments.
  • Developed and managed feedback surveys to gauge learner satisfaction, and inform content enhancements.
  • Collaborated with marketing to align audience insights with targeting strategies, increasing campaign conversion rates.
  • Led in gathering and cleaning data on industry trends, market demand, and competitor offerings in the digital learning space.
  • Conducted secondary research on emerging trends in remote learning and digital education technologies.
  • Assisted in preparing reports and presentations for senior leadership to support product development decisions.
  • Researched competitor content and pricing strategies that informed the bundling of courses, leading to increase in average order value.

Market Research Intern

Empulse Global
  • Led secondary research on market trends, industry reports, and competitor strategies to support client projects.
  • Designed and distributed surveys using tools like Google Forms, and analyzed results to extract actionable insights.
  • Assisted in qualitative research, including focus group preparation, interview transcription, and summarizing findings.
  • Cleaned and structured large data sets using Excel, and presented key insights in visual formats (charts, slides).
  • Contributed to client presentations and internal reports, summarizing research findings and business implications.
  • Analyzed results using Excel pivot tables and charts, identifying key patterns in student preferences.
  • Delivered findings in report and final group presentation to academic staff

Education

Marketing

National School of Business
01-2010

Skills

  • Market Research & Competitive Analysis
  • Data collection and visualization
  • Customer segmentation
  • Competitive research
  • Survey design & interpretation
  • Audience insights
  • Tools: Google Analytics, Tableau, SQL, Excel, Power BI, SPSS

Timeline

Market Research Analyst

Sulekha.com
2013 - 2016

Market Research Analyst

Everonn Education
2010 - 2013

Market Research Intern

Empulse Global

Marketing

National School of Business

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Swetha TR