Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AssistantManager
Shawn Williams

Shawn Williams

Marketing Specialist
Richardson,TX

Summary

Multilingual Social Media Specialist with social networking background and proven success generating new leads through dynamic strategies. Collaborative and hardworking and dedicated to finding best solutions. Trained in Adobe Creative Suite and both direct and indirect marketing.

Overview

13
13
years of professional experience

Work History

Marketing Specialist

TRN Marketing & Design
Dallas, TX
05.2018 - Current
  • Have an account set up through Fiverr aiding clients with SEO for their business's or personal site, PR, creating a business logo using Adobe Illustrator, and creating wordpress websites.
  • Devised results-driven strategies and roadmaps based on clients' needs.
  • Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
  • Produced blog posts, pay-per-click ads and promotional content.
  • Verified consistency in content and tone to optimize social media accounts.
  • Rolled out social media campaigns for clients, helping to meet goals and reach untapped potential customers (mainly through facebook).
  • Utilized best practices for SEO to boost the social media program's visibility and organic growth.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Developed ROI-driven online and social media strategies.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.

Corporate Trainer

Charity Advertising & Marketing Partners
Dallas, TX
05.2017 - 01.2018
  • Determined sales training needs by observing sales transactions, reviewing sales reports and receiving input from sales managers.
  • Developed and implemented competency program with 100% success rate.
  • Increased productivity and profits by improving work retention rates and reducing time spent on problem-solving.
  • Managed and improved methods on how to build in-field LOA.
  • Efficiently analyzed learning needs of departments to set realistic goals and determine training methods.
  • Boosted confidence of employees by providing skilled training to improve knowledge and productivity.
  • Increased program success by proactively reviewing different system aspects to identify and address enhancement opportunities.

Social Media Content Editor

MARCOMARCO
Los Angeles, CA
07.2015 - 08.2017
  • Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
  • Utilized Fastfield to compile data gathered from various sources.
  • Collaborated with others to discuss new market and partnership opportunities.
  • Improved customer satisfaction by finding creative solutions to problems.

Performer

Feld Entertainment Inc. (Disney On Ice)
Palmetto, FL
04.2010 - 04.2016

PR trained and became PR trainer for my last 4 years as well as line captain.

Editor

Live Nation Entertainment Inc.
Gothenburg, Sweden
05.2014 - 05.2015
  • Performed both copyediting and and structural editing.
  • Worked with graphic designers to oversee inclusion of visual elements, like photos and videos, to improve page layouts.
  • Motivated staff to accomplish challenging objectives quickly to meet strict schedules.
  • Produced high-quality article copy with Microsoft Publisher and Inkscape.
  • Decided whether ad pieces were ready for publication and approved final versions.
  • Collaborated with writers to develop, strengthen and maintain individual voice and hone unique writing style.

Education

Cultural Business Classes - Swedish Business

Berlitz
Gothenburg, Sweden

Full Stack Software Engineering Certificates - Software Engineering

App Academy
Online
05.2021 - Current

Skills

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Accomplishments

  • Have traveled to 64 countries.
  • Speak Swedish.
  • Professional athlete.

Timeline

Full Stack Software Engineering Certificates - Software Engineering

App Academy
05.2021 - Current

Marketing Specialist

TRN Marketing & Design
05.2018 - Current

Corporate Trainer

Charity Advertising & Marketing Partners
05.2017 - 01.2018

Social Media Content Editor

MARCOMARCO
07.2015 - 08.2017

Editor

Live Nation Entertainment Inc.
05.2014 - 05.2015

Performer

Feld Entertainment Inc. (Disney On Ice)
04.2010 - 04.2016

Cultural Business Classes - Swedish Business

Berlitz
Shawn WilliamsMarketing Specialist