SYDNEY ALLEN
Summary
Accomplished and innovative brand copywriter with a proven ability to create compelling content for enterprise B2B SaaS companies and multi-channel marketing campaigns. Skilled in developing consistent and engaging brand voices, crafting high-quality narratives, and driving strategic messaging frameworks that align with business objectives. Proficient in integrating AI tools to enhance creativity and productivity, resulting in impactful content that captivates diverse audiences and achieves measurable results.
Overview
9
9
years of professional experience
Work History
Creative Content Writer
Funkhaus
09.2021 - Current
- Leverage AI-powered tools to streamline content creation and optimization, improving productivity by 15% while maintaining high-quality, tailored messaging that resonates with target audiences.
- Lead brand storytelling efforts, creating compelling narratives and messaging that resonate with both B2B and B2C audiences, resulting in a 20% increase in brand awareness and customer retention across key accounts.
- Collaborate with cross-functional teams (design, marketing, product, and development) to create consistent, impactful content that aligns with overall brand strategy, driving a 40% increase in conversion rates for digital campaigns.
- Shape and refine brand voice across various touchpoints, maintaining consistency and authenticity, which contributed to a 15% growth in client retention and satisfaction.
- Edit and proofread content for clarity, tone, and consistency, reducing client revisions by 10% while ensuring that messaging remains aligned with business objectives.
- Develop and execute strategic content across multiple platforms, including website copy, email marketing, social media, and product messaging, increasing overall web traffic by 25% and social media engagement by 30%.
- Stay updated on industry trends and competitive analysis, ensuring content remains relevant and optimized for target audiences, resulting in a 20% improvement in audience retention.
Server Shift Leader
The Front Yard
11.2018 - 09.2021
- Delivered exceptional customer service in a high-volume restaurant environment, enhancing interpersonal and problem-solving skills.
- Coordinated with team members to ensure seamless dining experiences, demonstrating adaptability and teamwork under pressure.
- Demonstrated strong communication skills by effectively addressing customer inquiries and resolving concerns, contributing to repeat business and positive reviews.
Outreach Coordinator
Fleet Feet
09.2017 - 11.2018
- Built and maintained relationships with local medical professionals, increasing customer referrals by 25%.
- Delivered expert consultations on running shoes and foot health, enhancing customer satisfaction and retention.
- Developed content for community outreach, effectively positioning Fleet Feet as a trusted resource in the local health and wellness space.
Account Specialist
Intex Recreation Corp.
05.2016 - 09.2017
- Coordinated with major retailers like Walmart and Home Depot to ensure timely product delivery and client satisfaction.
- Trained teams in customer service excellence, improving satisfaction scores by 15%.
- Delivered product presentations and supported client meetings, building strong relationships with stakeholders.
Education
Bachelor of Arts - Business Marketing
Whittier College
Whittier, CA12-2016
Skills
- Copywriting & Content Strategy
- Brand Voice Development
- Strategic Messaging
- Web Content Development
- Collaboration & Cross-functional Teamwork
- Project Management
- Research & Insights
- AI Integration
- Style Guides Creation
- Professional Writing & Content Optimization
Accomplishments
- Built and maintained strong client relationships, ensuring satisfaction and repeat business by delivering consistently effective and on-brand creative solutions.
- Championed brand voice consistency, ensuring all content aligned with clients' messaging and goals across digital, social, web, and print platforms.
- Continuously improved internal processes by refining creative workflows, ensuring the team could meet tight deadlines without sacrificing quality.
Timeline
Creative Content Writer
Funkhaus
09.2021 - Current
Server Shift Leader
The Front Yard
11.2018 - 09.2021
Outreach Coordinator
Fleet Feet
09.2017 - 11.2018
Account Specialist
Intex Recreation Corp.
05.2016 - 09.2017
Bachelor of Arts - Business Marketing
Whittier College
Similar Profiles
Andrea HutchinsonAndrea Hutchinson
Freelance copywriter/ creative content writer and social media content creator at NAFreelance copywriter/ creative content writer and social media content creator at NA
GEETANSHU GUPTAGEETANSHU GUPTA
Creative Content Writer at FiverrCreative Content Writer at Fiverr
SARITA CORDERSARITA CORDER
Creative Content Writer/Author at Self EmployedCreative Content Writer/Author at Self Employed