Summary
Overview
Work History
Education
Skills
Timeline
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Sydney Apperley

Sydney Apperley

Benton Harbor,MI

Summary

With a focus on both teamwork and autonomy, Sydney is adept at adapting to dynamic environments and delivering results that align with company objectives. Eager to leverage her expertise and passion for sales development, Sydney is poised to make a significant impact in driving business growth and fostering lasting relationships within any organization with career progression in mind. She is conversational and friendly yet professional and goal-oriented

Overview

9
9
years of professional experience

Work History

Sales Representative

Haven Lifestyles
Remote
12.2022 - Current
  • Directed sales efforts for six real estate publications across diverse markets, managing a substantial client base and driving revenue through ad space sales
  • Utilized effective communication and negotiation skills to successfully close deals from initial contact to contract signing
  • Collaborated with cross-functional teams to streamline processes and enhance the overall sales strategy, contributing to a cohesive production environment
  • Provided attentive post-publication care to clients, addressing inquiries, collecting feedback, and resolving any issues promptly to maintain strong client relationships and foster repeat business and long-term partnerships.

Sales Development Representative

Avoma
Remote
03.2022 - 11.2022
  • First SDR hired to the sales development team, collaborated closely with sales leadership to define the responsibilities and objectives of the SDR role, ensuring alignment with the company's sales goals and objectives
  • Prospected into SMB and Mid Market accounts in order to schedule demos for the sales team
  • Utilized phone calls, emails, LinkedIn messaging, and text to qualify leads and set up sales demos for the account executives
  • Generated over $200,000 in pipeline.

Sales Development Representative

Tidal
Remote
10.2021 - 03.2022
  • Successfully conducted prospecting activities targeting multiple companies concurrently, supporting up to three distinct clients simultaneously
  • Utilized phone calls, emails, LinkedIn messaging, and text to qualify leads and set up sales demos for each client's reps
  • Consistently made over 250 calls per day, demonstrating exceptional dedication and work ethic in reaching out to prospects and driving lead generation efforts.

Youth Development Staff

YMCA of Greater Kalamazoo
Kalamazoo, MI
04.2015 - 05.2021
  • Assisted in running many youth programs such as summer camps, after school programs, community events, sports and arts classes
  • Supervised and maintained the well-being of 50+ children a day
  • Assisted in the implementation of community outreach events and social programs
  • Lifeguard certified and responsible for the health and safety of all swimming pool patrons.

Administrative Assistant

Enviro-Decon Services
Kentwood, MI
05.2019 - 08.2019
  • Performed administrative tasks and worked closely with the office manager and CEO to complete mold removal jobs for commercial and residential spaces
  • Generated leads for mold removal and cleaning services and reached out through emails, phone calls, and faxes to qualify them as customers
  • Set inspections and appointments for the inspector team
  • Composed, distributed, and processed contracts
  • Collected and documented payment from customers.

Education

Loy Norrix High School
Kalamazoo, MI
05-2018

Skills

  • Sales Development
  • Lead Generation
  • Client Account Management
  • CRM proficiency
  • Cold-calling
  • Retention Strategies

Timeline

Sales Representative

Haven Lifestyles
12.2022 - Current

Sales Development Representative

Avoma
03.2022 - 11.2022

Sales Development Representative

Tidal
10.2021 - 03.2022

Administrative Assistant

Enviro-Decon Services
05.2019 - 08.2019

Youth Development Staff

YMCA of Greater Kalamazoo
04.2015 - 05.2021

Loy Norrix High School
Sydney Apperley