Sydney Abel
Chandler,AZ
Summary
With over 7 years of experience, I am a passionate professional in social media. I have a proven track record of building and engaging online communities while creating compelling content across print, digital, and social media platforms. Proficient in Canva and Adobe Photoshop, I excel at producing visually appealing content. In addition, I possess skills in media relations, content creation, video production, and social media analytics. My ultimate goal is to promote community engagement and foster positive brand awareness.
Overview
9
9
years of professional experience
Work History
Digital Marketing and Business Development
Wilshire Pacific Builders
06.2024 - Current
- Conducted comprehensive market research to identify trends, competitor strategies, and potential opportunities for growth.
- Coached sales team on best practices for effective relationship-building, negotiation tactics, and closing deals.
- Negotiated high-value contracts with vendors and partners, securing favorable terms for the company''s long-term success.
- Fostered a culture of innovation within the marketing department, encouraging team members to share ideas and take calculated risks in pursuit of new opportunities.
- Leveraged advanced analytics tools to identify target audiences and develop personalized campaigns that resonated with consumers at each stage of the buying journey.
- Brand Marketing
- Digital Marketing: SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing
- Data Analysis: Google Analytics, SQL, Python, Data Visualization
- User Experience: UX Design, User Research, Usability Testing, Information Architecture
- Product Management: Product Roadmapping, Agile Methodologies, A/B Testing, Product Launches
- Stakeholder Management: Stakeholder Analysis, Stakeholder Communication, Relationship Building
- Improved website visibility through development and implementation of SEO strategies.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Conducted market research to identify new opportunities and target markets.
- Led digital transformation efforts within the organization, streamlining processes and improving efficiency across departments.
- Enhanced customer engagement with targeted marketing campaigns and promotional events.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Career Break
Stay At Home Mom
06.2019 - 06.2024
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
Hospital Account Manager
Pacific Medical, Inc
01.2016 - 06.2019
- Maintained up-to-date knowledge of industry regulations, compliance requirements, reimbursement policies for informed decisionmaking.
- Identified trends in healthcare industry data, leveraging insights to inform strategy development and drive business results.
- Enhanced client satisfaction by effectively managing hospital accounts and addressing concerns in a timely manner.
- Delivered informative presentations to both internal stakeholders and external clients, showcasing product offerings and capabilities.
- Served as primary point of contact for all account-related inquiries, providing prompt responses and expert guidance.
- Managed complex projects from inception through completion, ensuring timely delivery without compromising quality standards.
- Negotiated favorable contract terms for clients, securing cost savings and improving overall value proposition.
- Provided exceptional customer service, resolving issues promptly and maintaining high levels of client satisfaction.
- Monitored financial health of hospital accounts; developed contingency plans when necessary to address potential challenges.
- Client Relationship Management: Successfully managed and maintained strong relationships with key stakeholders, including physicians, nurses, and administrative staff.
- Project Management: Led and executed complex projects, ensuring timely delivery and adherence to project timelines and budgets.
- Data Analysis: Utilized data analysis tools to identify trends and opportunities for improvement in patient care and operational efficiency.
- Process Improvement: Implemented process improvements to streamline workflows and enhance overall efficiency.
- Cross-Functional Collaboration: Collaborated with diverse teams, including clinical staff, IT, and finance, to achieve shared goals.
- Established strong professional relationships with key decision-makers, fostering long-term partnerships and trust.
- Participated in ongoing training sessions and workshops to stay current on best practices, emerging trends and technologies in the healthcare sector.
- Problem-Solving: Effectively resolved complex issues and challenges, finding creative solutions to ensure patient satisfaction and operational success.
- Increased client retention rates by consistently exceeding expectations and delivering on performance objectives.
Education
Associate of Arts - Business Administration
Scottsdale Community College
Scottsdale, AZ12.2024
Skills
- Communication Skills
- Media Relations
- Content Creation
- Social Media Management
- Graphic Design
- Analytics
- Video Production
- Event Planning
- Problem-solving aptitude
- Pricing strategy
- Marketing campaigns
- Marketing campaign development
- Brand-building strategies
- Performance Metrics
- Budget Management
- Brand positioning
- Marketing strategy
- Sales Promotion
- Business Development
- Product positioning
- Competitive Analysis
- Direct Marketing
- Google Analytics understanding
- Web Analytics
- Media Buying
- Seasonal campaign development
- SEO activities
- Marketing campaign management
- Product launch
- Marketing automation
- Develop campaigns
- Marketing lead generation
References
Available upon request
Timeline
Digital Marketing and Business Development
Wilshire Pacific Builders
06.2024 - Current
Career Break
Stay At Home Mom
06.2019 - 06.2024
Hospital Account Manager
Pacific Medical, Inc
01.2016 - 06.2019
Associate of Arts - Business Administration
Scottsdale Community College
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