SYDNEY BURNASH
Flint,Michigan
Summary
Result-driven digital marketing consultant with Shift Digital, specializing in digital marketing, and social media management. Proven track record of enhancing marketing strategies, and increasing engagement. Skilled in content creation, graphic design, and event coordination, with a strong ability to foster relationships and drive impactful social media campaigns.
Overview
4
4
years of professional experience
Work History
Digital Marketing Consultant
Shift Digital
Birmingham, MI
02.2025 - Current
- Analyzed and collected marketing data from leading automotive brands and dealerships nationwide.
- Identified key areas of improvement in dealership marketing strategies.
- Collaborated with colleagues to enhance data organization and task management.
- Provided feedback to dealership teams regarding customer service issues observed during mystery shops.
Marketing/Media Relations Intern
Flint City Bucks
Flint, Michigan
04.2024 - 08.2025
- Organized content and creative materials for special projects to further advance the social media goals of the team.
- Aided in the drafting of team announcements, newsletters, and other promotional materials, with the goal of posting three times per week to promote fan engagement.
- Acted as a game day team member and assisted with all game day responsibilities to ensure operations ran smoothly.
- Built relationships with and between the players and the fans through content creation on the team's social media platforms.
Digital Marketing Intern
University of Michigan-Flint Division of Student Affairs
Flint, Michigan
08.2023 - 04.2024
- Created four digital signs per week that advertised different events around campus, which increased student engagement on campus by 26%.
- Assisted in creating and implementing marketing campaigns to spread awareness about campus-wide events.
- Oversaw the company's social media accounts by monitoring engagement and sharing scheduled posts through a content calendar.
- Researched trending topics and hashtags to help staff stay relevant and up-to-date with current social media strategies.
Marketing and Communications Intern
University of Michigan-Flint ORED
Flint, Michigan
03.2023 - 08.2023
- Drafted social media posts and created videos for viral content strategies.
- Compiled targeted or exhaustive marketing data based on the needs of specific research projects.
- Wrote, edited, and proofread a variety of content including emails newsletters, and videos highlighting campus-wide research development.
- Implemented public relations strategies including writing press releases and pitching stories to relevant media outlets.
Work Study Student
University of Michigan-Flint Alumni Relations
Flint, Michigan
11.2021 - 12.2022
- Enhanced office efficiency with well-organized supplies and updated tracking spreadsheets.
- Contributed to organizing campus events, including setting up venues and networking within the community.
- Created graphic designs for the department's social media to connect alumni with current students and promote alumni events.
- Increased student engagement with university alumni by 17%.
Education
Bachelor of Business Admin - Marketing
University of Michigan-Flint
Flint12.2024
Skills
- Canva
- Microsoft Office
- Google Workspace
- MailChimp
- WordPress
- Content creation
- Trend Tracking
- Data Analysis
- Social Media Management
- Photography
- Adobe Programs
- Event Coordination
- Graphic Design
Affiliations
Theta Phi Alpha
- Historian/PR Chairman
- Recruitment Chairman
- Elected to PR Chair and Recruitment Chair, gaining valuable skills such as networking, making connections, and event coordination. Holding this position, the chapter grew by 33% and social media followers by 28% by interacting with followers through content creation. Delegating tasks to, forming, and overseeing the recruitment committee to increase the efficiency at which the chapter could run and grow.
References
References available upon request.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
On-SiteHybridImportant To Me
Work-life balanceCompany CultureHealthcare benefitsCareer advancementTimeline
Digital Marketing Consultant
Shift Digital
02.2025 - Current
Marketing/Media Relations Intern
Flint City Bucks
04.2024 - 08.2025
Digital Marketing Intern
University of Michigan-Flint Division of Student Affairs
08.2023 - 04.2024
Marketing and Communications Intern
University of Michigan-Flint ORED
03.2023 - 08.2023
Work Study Student
University of Michigan-Flint Alumni Relations
11.2021 - 12.2022
Bachelor of Business Admin - Marketing
University of Michigan-Flint
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