Sydney Chambers
Frederick,MD
Work Preference
Summary
Dynamic marketing and program management professional with a proven track record of driving projects to successful completion. Expertise in content creation, healthcare marketing, and strategic resource allocation enhances the ability to deliver impactful results. Recognized for adaptability and strong problem-solving skills, fostering collaboration across teams to achieve shared goals. Committed to leveraging innovative strategies to elevate brand presence and optimize project outcomes.
Overview
8
8
years of professional experience
Work History
Program Manager
American Nurses Association (ANA)
Silver Spring, MD
07.2024 - Current
- Spearheaded design and implementation of inaugural NextGen Ambassador Program to enhance engagement and retention among registered nurses under age 30.
- Mentored and guided up to 50 NextGen advisory group members, driving awareness and advocacy for NextGen initiatives.
- Crafted detailed program plans that integrated timelines, budgets, scheduling, and resource allocation for optimal project execution.
- Developed comprehensive schedule of activities for staff and collaborators for Magnet & Pathway Conference, the largest event in professional nursing.
- Administered program budgets to maintain compliance with financial regulations and facilitate effective resource distribution.
- Evaluated data trends to drive informed decision-making and enhance program effectiveness.
Membership Marketing Specialist
American Nurses Association (ANA)
Silver Spring, MD
12.2023 - 06.2024
- Created, edited, and scheduled emails within HubSpot and Chronus to boost membership engagement with programs like Burnout Prevention Program, with an average open rate of 9.86%
- Crafted visually appealing flyers and digital graphics, tailored to meet audience needs and support strategic initiatives.
- Executed targeted email marketing strategies to improve content effectiveness and foster audience loyalty.
- Coordinated email campaign efforts through effective collaboration and communication with membership marketing team.
Marketing Content Specialist
VisualDx
04.2023 - 10.2023
- Analyzed and optimized email, push notification, and in-app message performance, leveraging Pardot, Salesforce, and Braze to drive effective customer communication strategies.
- Assessed former email marketing efforts to inform content strategy and optimize engagement outcomes.
- Developed and managed email lists, including dynamic lists in Pardot and dynamic segments in Braze.
- Monitored and analyzed emerging news and trends in software, SaaS products, healthcare, and AI.
- Produced informative and persuasive content for healthcare professionals, focusing on improving user engagement and facilitating knowledge retention.
Content Marketing Manager
Love & Company
Frederick, MD
07.2021 - 07.2022
- Produced impactful digital and written assets, including emails, blogs, public relations videos, and guides, addressing both B2C and B2B segments. Delivered strategic plans and effectively communicated with clients, driving successful outcomes.
- Designed and executed targeted content marketing initiatives aimed at boosting brand awareness and audience engagement.
- Engaged with cross-functional teams to create and distribute relevant, high-quality content across various digital platforms.
- Conducted analysis of performance metrics to inform adjustments in content strategies and increase targeting precision.
- Analyzed multiple data sources, including HubSpot and Google Analytics, to inform strategic creative and testing decisions.
Digital Marketing Specialist
Kensington Glass Arts
Ijamsville, MD
03.2020 - 07.2021
- Leveraged Google search ads, social media marketing, traditional press releases, and blog articles to achieve a 31% annual growth in website visitors.
- Drove a 100% year-over-year increase in social media engagement by establishing effective engagement protocols and implementing a comprehensive content calendar.
- Developed and maintained brand's editorial calendar, ensuring alignment of email campaigns, social media posts, public relations efforts, and company events.
- Developed and published comprehensive marketing assets, encompassing digital media and print materials.
- Crafted and distributed internal and external communications utilizing Mailchimp and Constant Contact platforms.
- Managed dissemination of press releases to enhance brand visibility within key industry magazines, such as Glass Magazine and US Glass Magazine.
Marketing Coordinator
Music & Arts
Frederick, MD
04.2019 - 03.2020
- Maintained optimal levels of marketing promotional inventory to support retail operations for over 220 stores.
- Coordinated logistics for new store openings and community events to align with strategic objectives and enhance brand presence.
- Created and distributed memos and promotional guides to support store operations and marketing initiatives.
- Created and scheduled engaging content across social media platforms, focusing on boosting follower engagement and promoting audience expansion.
- Facilitated collaboration among cross-functional teams to drive successful event sales and product launches.
Marketing Intern
Music & Arts
Frederick, MD
01.2019 - 04.2019
- Designed targeted social media content plans, focusing on boosting audience engagement and increasing brand visibility.
- Facilitated coordination of marketing campaigns to ensure alignment with organizational goals and timelines.
- Analyzed market trends to inform and enhance strategic decision-making for promotional initiatives.
- Facilitated collaboration among cross-functional teams to execute events enhancing customer interaction and loyalty.
Graduate Teaching Fellow
Murray State University
Murray, KY
08.2018 - 12.2018
- Developed engaging course materials for undergraduate classes, focusing on enhancing overall educational experiences.
- Partnered with faculty to develop curriculum that meets academic standards and addresses student needs.
- Organized and led workshops for students to enhance academic writing, research methodologies, and critical thinking skills.
- Analyzed student performance metrics based on established university criteria.
Education
Master of Science - Journalism And Mass Communication
Murray State University
Murray, KYBachelor of Science - Psychology, Minor in English
Murray State University
Murray, KYSkills
- Project management
- Problem-solving
- Detail-oriented
- Strategic planning
- Content creation
- Data collection & research
Timeline
Program Manager
American Nurses Association (ANA)
07.2024 - Current
Membership Marketing Specialist
American Nurses Association (ANA)
12.2023 - 06.2024
Marketing Content Specialist
VisualDx
04.2023 - 10.2023
Content Marketing Manager
Love & Company
07.2021 - 07.2022
Digital Marketing Specialist
Kensington Glass Arts
03.2020 - 07.2021
Marketing Coordinator
Music & Arts
04.2019 - 03.2020
Marketing Intern
Music & Arts
01.2019 - 04.2019
Graduate Teaching Fellow
Murray State University
08.2018 - 12.2018
Master of Science - Journalism And Mass Communication
Murray State University
Bachelor of Science - Psychology, Minor in English
Murray State University