Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Sydney Cooney

Sydney Cooney

Cambridge,United States

Summary

A dynamic content creator and storyteller with five years of experience developing and refining content to support digital marketing campaigns. Proven history of delivering high-quality work that resonates with target audiences and supports marketing goals. Has a proven track record of using SEO marketing strategies to improve conversion rates up to 50%.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Founder

Swing Out Social Media
04.2024 - Current
  • Create highly engaging reels, carousels, graphics, photos and videos for nano and micro influencers in the performing world to increase their organic social media presence on TikTok, Facebook and Instagram
  • Plan custom social media calendars and strategies for clients based on industry trends and best practices for separate platforms
  • Helping a small theatre client increase their follower count by 120% in just two months
  • Reviving dead social media channel for a small dance business to now average 85K views per month for reach
  • Started an account from scratch for a jazz musician client that now sees 20% engagement per month across all posts

Content Marketing Writer for Academics

Gordon College
11.2023 - Current
  • Served as sole manager of the college's blog, from idea innovation to SEO strategy to writing and editing of content. Established an industry-standard publishing cadence and improved SEO visibility and rankings by website by 12%
  • Translated complex academic research into engaging and accessible content with adapted writing styles based on different platforms and audience segments, including email, press releases and social media captions, resulting in a 10% increase in user engagement in three months
  • Revived the Student Writers program and mentored students on best practices in research, writing techniques, and editorial standards
  • Collaborated with the design and web teams on the content strategy for a new website for the college, wrote the copy for over 50 academic web pages following SEO best practices
  • Researched industry trends to inform writing strategies, ensuring relevance and accuracy in all materials
  • Interviewed individuals by phone, video chat and in-person to write news stories in fast turnaround times

Copywriter

829 Studios Integrated Marketing Agency
03.2022 - 08.2023
  • Strategized and wrote content for 20+ client accounts valued at $100K-$500K across a wide variety of industries including IT firms, luxury travel tours, hospitality groups, food and beverage retailers, adhesive manufacturers, high-fashion brands, and camps
  • Boost a manufacturing client to the top 10 of keyword rankings across all platforms with blogs, resulting in 56.7k impressions, 536 clicks, and an increased organic search of 10%
  • Craft BFCM paid ad campaign for a fashion client that drove 156K at a 2.2x last click ROAS, 571K in revenue at an 8x ROAS, 293K in last click revenue at a 6x ROAS, and drove over 400K in revenue at an 8x ROAS in-platform
  • Create email content, blog posts, paid media ads, web copy, landing pages, press releases, and social media copy while adhering to best practices
  • Created a new brand and website for an online tool and supply company; conceptualized the brand’s key messaging, tagline, values, and copy for pages on the new site
  • Confidently gave content audits, pitches, copy kickoffs, and other presentations

Content Marketing Specialist

829 Studios Integrated Marketing Agency
11.2020 - 02.2022
  • Supported the Inbound team and Email Marketing Specialists to strategize, write, and execute successful email campaigns while following best practices for subject lines, preview texts, and CTAs
  • Developed engagement-oriented email campaigns for an e-commerce client with 12k users to achieve a 6% conversion rate and $1,000 in monthly revenue
  • Wrote a fundraising email campaign for a non-profit client; raised $50,000+ in six weeks
  • Gained working knowledge of HubSpot and MailChimp email platforms

Staff Assistant of Direct Marketing and Participation

Harvard University
11.2019 - 03.2020
  • Assisted with the delivery, design, and proofreading of appeal drafts for promoting and executing direct mail and email marketing campaigns that raised $20,000 monthly
  • Analyzed Crimson Caller student calling program reports with Advance, Salesforce and Qlik that brought in $5,000 in donations monthly
  • Supported Direct Marketing Team Manager by evaluating and responding to alumni inquiries, preparing appeal calendars, and updating team websites

Education

Bachelor of Arts - English

Gordon College
Wenham, MA
05.2019

Skills

  • Strong writing and verbal communication skills
  • AP Style, Microsoft Office Suite, Google Suite, WordPress, Canva, Mac & Windows
  • HubSpot Academy: Content Marketing, Inbound Marketing, Marketing Software, Contextual Marketing, Email Marketing, Digital Marketing, Social Media Strategy
  • Drift: Conversational Marketing, Playbook Basics
  • Excellent time management, meets deadlines
  • Inspiringly creative, adaptable, coachable, and organized
  • High attention to detail; copyedits and proofreads with precision
  • Openly accepts and grows from critique and feedback
  • Self-starter, problem-solver, critical thinker, researcher
  • Works well both independently and as part of a team

Certification

  • Digital Marketing Institute and American Marketing Association
  • AP Stylebook

Timeline

Founder

Swing Out Social Media
04.2024 - Current

Content Marketing Writer for Academics

Gordon College
11.2023 - Current

Copywriter

829 Studios Integrated Marketing Agency
03.2022 - 08.2023

Content Marketing Specialist

829 Studios Integrated Marketing Agency
11.2020 - 02.2022

Staff Assistant of Direct Marketing and Participation

Harvard University
11.2019 - 03.2020

Bachelor of Arts - English

Gordon College

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