Responsibilities include management of the enrollment process for all music programs at Interlochen Arts Academy. Created a 500% increase in applications in less than a year.
Provided front line communications and cultivated relationships with families and perspective students
Attended and planned all travel for recruitment events domestic and internationally.
Created 40% more campus visits and a 200% increase in completed applications
Supported day to day operations with a strong understanding of enrollment technology including implementing effective workflows, automatic communications, Salesforce, SAP Concur, and reporting
Planned all on-campus open house events hosting over 200 families throughout the year. 150% increase in number of attendees
Provided ad-hoc administrative support to supervisors and colleagues
Worked to provide students of all backgrounds and learning disabilities with the correct supports via the admission process
All communications
Working with students with all financial aspects and obligations of attendance
Achieved net revenue goals of over $20 million
Curated board presentations regarding admission operations and recruitment strategy
Developed and implemented strategic plans to secure new partnerships.
Maintained up-to-date records of all partner agreements and communications.
Hit target revenue goals of over $23,500,000
Assistant Director of Admissions
Interlochen Center for The Arts
Interlochen, Michigan
06.2020 - 06.2022
Admission Counselor
Interlochen Center for The Arts
Interlochen, Michigan
06.2019 - 06.2020
Director of Marketing and Social Media/Owner/Operator
Direct Primary Care Of Northern Michigan
Traverse City, MI
05.2023 - Current
Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
Conducted market research to identify target audiences and develop effective messaging strategies.
Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
Monitored performance metrics such as click-through rates and conversions to measure success of campaigns.
Established relationships with external agencies or partners to expand reach of marketing efforts.
Organized events such as trade shows or conferences to promote company's products or services.
Updated web pages and social media profiles with engaging and current content.
Developed and implemented office policies and procedures.
Ordered supplies and equipment to maintain adequate inventory levels.
Answered phone calls, responded to emails, routed mail and coordinated courier services.
Resolved customer inquiries in a timely manner while maintaining positive relationships with clients.
Processed payroll accurately ensuring all employees were paid on time.
Administrative Assistant
The Juilliard School - Admissions Office
New York, NY
09.2015 - 09.2019
Responsible for expanding program interest, applications, and enrollment
Worked closely with the Director of Admissions to support all aspects of the admissions process including data entry
Provided customer support to 2700 prospective students per year by responding to daily email, telephone, and in-person requests
Greeted visitors in a professional manner, responding to inquiries and directing them to appropriate personnel.
Organized and maintained filing systems for physical and electronic documents, ensuring accuracy and confidentiality of records.
Managed incoming calls while providing information or transferring callers to appropriate personnel.
Provided detailed information to tourists about local attractions and points of interest.
Organized and conducted daily tours for groups of up to 30 people.
Self-Employed
Freelance Clarinet Player/Teacher
USA/Asia
09.2015 - Current
Advertise and secure performance opportunities
Consistent growth of over 100% year over year for paid performances
Rapid preparation for performances with short notice
IBM commercial (studio), Carnegie Hall, Private venues, Churches, Recordings for Philip Glass
Performed for live audiences of up to 11,000 people
Performed in the Super Cello Festival Orchestra in Shanghai, China
Maintain a private clarinet studio in Traverse City, MI
Students have been selected as outstanding soloists in solo and ensemble and been selected for the Advanced Clarinet Institutes at Interlochen Arts camp
200% Growth of studio in 1 year.
Recorded, mixed and mastered albums in professional studios.
Developed promotional material such as posters, flyers and websites.
Traveled extensively to perform at various venues around the country.
Networked with industry professionals in order to secure new opportunities.
Performed with orchestras, symphonies, choirs and bands.
Played clarinets for variety of religious services.
Office Assistant
Cornerstone Assessment and Guidance Center, LLC
Colleyville, Texas
06.2013 - 06.2015
Fielded initial inquiry calls
Organized and digitized 10 years of files for electronic storage
Provided ad-hoc administrative support
Performed data entry tasks into various computer systems accurately and efficiently.
Maintained an organized filing system of paper documents and electronic files.
Education
High School Diploma -
Interlochen Arts Academy High School
Bachelor of Music, Clarinet Performance -
The Juilliard School
Skills
Staff Training
Relationship Development
Planning and Coordination
Public Speaking
Enrollment Planning
Salesforce
G-suite
Microsoft Office
Superior Organizational Skills
Social Media Marketing
Partnership Development
Website Maintenance
Marketing Strategies
Event Planning
Business Communications
Financial and Tuition Support and Awarding
Timeline
Associate Director Of Admission
Interlochen Center for the Arts
06.2023 - Current
Director of Marketing and Social Media/Owner/Operator