Summary
Overview
Work History
Education
Skills
Timeline
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Sydney Dennen

Washington,DC

Summary

Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.

Overview

4
4
years of professional experience

Work History

Head of Sales

CycleBar
11.2022 - Current
  • Met with prospects, delivering customer satisfaction, and educating on product and service features and offerings.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

Junior Partner

Purpose Worldwide
04.2022 - Current
  • Help with Business Development by conducting a full sales cycle with prospective clients while also conducting outreach at major tentpole events such as Advertising Week, CES and Possible. Write SOWs, pitch decks, help with contracts and conduct kickoff calls.
  • Manage an internal team of three while developing and executing public relations strategies including core messaging of global tech companies from seed funding through maturity in a wide array of fields including Blockchain, SaaS, AdTech, Digital Entertainment, E-Commerce, MarTech and Non-Profits.
  • Execute go-to-market plans and help position clients as thought and industry leaders on a global scale, while helping them gain organic coverage and interviews with senior reporters in top tier and niche publications including Billboard, AdAge, Washington Post, Business Insider, Rolling Stone, TechCrunch, US News and World Report and others.
  • Produce press releases, thought leadership content (including OpEds), quick news-jacking responses, and help with client social media posts. Write event and award submissions to obtain speaking spots at major conferences. Such as Deloitte Fast 500 top 20, Business Insider Top MarTech/AdTech Companies to Watch, Fast Company Most Innovative and others.
  • Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
  • Networked with other professionals and organizations to expand contacts and opportunities.

Senior Account Manager

Reblonde Public Relations
01.2021 - 04.2022
  • Managed an internal team of 12 people to make sure the needs of our clients were met, while managing the public relation strategy of global tech companies from the startup stage through different maturity in the fields of Blockchain, DeFi, SaaS, Cybersecurity, GreenTech, MedTech, AdTech and e-commerce.
  • Mentored and managed junior team members to develop skills and increase company revenue.
  • Provided extensive support in sales, technical and business areas to key accounts.
  • Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
  • Helped clients obtain organic coverage in top tier and niche publications during partnership, M&A, funding rounds and other milestones including in TechCrunch, Business Insider, CoinDesk, and briefings with CNBC.
  • Worked to implement public relations strategies catered to the client, while looking for speaking and event opportunities to position clients as thought and industry leaders.

Head of Sales and Marketing

FLR Shoes
05.2020 - 01.2021
  • Fostered client relationships with distributors and stores worldwide. Helped grow the business from working within 5 countries to 35 within 6 months.
  • Suggested innovative ideas to increase sales and improve customer experience.
  • Analyzed sales and marketing data for improved strategies.
  • Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
  • Obtain new relationships and find new riders to sponsor, while ensuring all longstanding customers needs were met.
  • Created and managed social media campaigns to increase brand engagement.

Executive Assistant

Emerson Rigby
11.2019 - 05.2020
  • Handled confidential and sensitive information with discretion and tact.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Organized and coordinated conferences and monthly meetings.
  • Processed travel expenses and reimbursements for executive team and senior management group.
  • Executed new branding opportunities, including go-to-market plans and media opportunities, for clientele including high-profile individuals, countries, cities, and government officials.

Education

Master of Arts - Diplomacy And Conflict Studies

Interdisciplinary Center of Herzliya
Herzliya, Israel
06.2020

Bachelor of Arts - Political Science

University of Arizona
Tucson, Arizona
05.2016

Bachelor of Arts - Journalism

University of Arizona
Tucson, Arizona
05.2016

Skills

  • Sales Territory Growth
  • Customer Relationship Management
  • Sales Expertise
  • Account Management
  • Verbal and Written Communication
  • Sales Process
  • Time Management
  • Key Performance Indicators (KPIs)
  • Strategic Planning
  • Team Oversight
  • Direct Sales
  • Business Development and Planning

Timeline

Head of Sales

CycleBar
11.2022 - Current

Junior Partner

Purpose Worldwide
04.2022 - Current

Senior Account Manager

Reblonde Public Relations
01.2021 - 04.2022

Head of Sales and Marketing

FLR Shoes
05.2020 - 01.2021

Executive Assistant

Emerson Rigby
11.2019 - 05.2020

Master of Arts - Diplomacy And Conflict Studies

Interdisciplinary Center of Herzliya

Bachelor of Arts - Political Science

University of Arizona

Bachelor of Arts - Journalism

University of Arizona

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Sydney Dennen