Hi, I’m
Sydney Girasole
New York,NY
Summary
Experienced and dedicated marketing professional with over 5 years of expertise in client relations, campaign management, brand strategy, and partnerships. Strong leader, communicator, analyzer, writer, and collaborator who consistently surpasses goals, retains customers, and upholds a strong reputation for customer satisfaction. Proficient in brand development, storytelling, and cultivating successful partner relationships.
Overview
5
years of professional experience
Work History
Compass
SENIOR MARKETING ADVISOR
05.2022 - Current
Job overview
- Deliver exceptional client service while consulting daily with top 1.5% of agents nationwide, identifying their marketing needs, and developing tailored strategies to enhance listing exposure, brand presence and storytelling capabilities to drive efficient goal achievement
- Mentor marketing advisors in their onboarding and ongoing integration to enhance performance and confidence
- Aligned sales objectives with overall business goals by creating integrated marketing plans that promoted organizational success.
- Developed compelling storytelling techniques within marketing collateral, resonating with target audiences and driving increased levels of engagement.
- Consulted with clients on business issues and developed innovative proposals.
- Achieved client vision and marketing objectives by collaborating with various departments.
Freelance
COPYWRITING
07.2021 - Current
Job overview
- Create captivating blurbs to enhance social media content, showcasing an understanding of trends relevant to target audiences for real estate agent clients
- Develop persuasive copywriting for various marketing materials, supporting brand recognition and driving consumer interest
- Generate increased website traffic through SEO-optimized copywriting strategies
- Support marketing campaigns with tailored, persuasive copywriting for email newsletters, landing pages, and advertisements
- Support development of creative materials, including graphics and copywriting, to enhance overall campaign effectiveness and build brand awareness
Corcoran
SENIOR MARKETING SPECIALIST
01.2022 - 05.2022
Job overview
- Managed marketing and advertising campaigns as well as positioning strategy for luxury residential new development projects in and around NYC
- Collaborated closely with renowned developers, agents, and sales managers throughout entire project lifecycle, ensuring seamless coordination in all aspects of external and internal relations and communications
Corcoran
MARKETING SPECIALIST
01.2021 - 12.2021
Job overview
- Supported new business growth by curating pitch materials and co-leading presentations to developers
- Vetted and enhanced project-related content, copy, creative materials, and collateral assets for production.
WarnerMedia
ACCOUNT COORDINATOR
07.2019 - 12.2020
Job overview
- Strategized internally with marketing, branded partnerships, strategic planning, and sales teams to assess client needs to curate media plans and pitches for each unique client from Publicis Agency including: T-Mobile, NBC Universal, Disney, USAA, Wendy's and Dunkin
- Cultivated and enhanced partnerships with external agencies, satisfying client needs and securing contract terms
Education
Boston UniversityBoston, MA
Bachelor of Science from Communications
05.2019
University Overview
- Honors: Cum Laude
- Dean's List [Spring 2016-2019]
- Additional Focus: Sociology
Skills
- Campaign Management
- Creative Writing and High-Level Thinking
- Competitive Analysis
- Partnership Development
- Brand Marketing and Messaging
- Project Management
- Content Strategy
- CRM Management
- Adobe Suite: InDesign, Creative Cloud Applications
- Microsoft Office: Word, PowerPoint, Excel
Accomplishments
- Successfully guided brand development, refined marketing campaigns, and oversaw the sales launch of 300 W 30th Street, achieving a remarkable 9-month sellout and establishing the condominium as the fastest-selling in NYC for 2022/2023.
- Created and implemented a comprehensive 'Case Study Vault,' empowering the team to deliver informed marketing recommendations to clients and addressing a critical need for organized access to case studies.
- Collaborated with a team of 3 to develop the new 'Ad Collection,' featuring best-in-class templates for print and digital ads. This initiative streamlined workflow, enhanced efficiency, and received positive client feedback for inspiring their ad designs.
Languages
English
Bilingual or Proficient (C2)
Italian
Intermediate (B1)