Sydney Haley
Charlotte,NC
Summary
Proven Senior SEO Analyst with a track record of enhancing website visibility for Townsquare Interactive through expert SEO strategy development and local SEO proficiency. Demonstrated ability to improve organic traffic and client retention by leveraging advanced keyword research and fostering strong client relationships.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Strategist
Townsquare Interactive
Charlotte, NC
01.2025 - Current
- Write SEO-optimized content for new and existing clients, tailored to their business goals, brand voice, and audience needs.
- Conduct thorough keyword research to identify and select the best terms for client campaigns.
- Execute technical SEO tasks to optimize websites and set up campaigns for success.
- Analyze client websites to identify and resolve issues related to content and SEO, proactively making adjustments to improve performance.
- Collaborate with internal teams to ensure consistent delivery of high-quality work that aligns with best practices.
- Monitor the progress of client websites, and adapt strategies to drive long-term improvements in online visibility and engagement.
- Communicate insights, updates, and recommendations to ensure alignment with client goals.
- Stay informed on SEO trends, industry developments, and competitive landscapes to enhance campaign performance.
Senior SEO Analyst
Townsquare Interactive
Charlotte , NC
09.2022 - 01.2025
- Performed technical audits to ensure websites were optimized for search engine crawling.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Managed relationships with third-party vendors providing SEO services or products.
- Served as technical expert for site audits, performance analysis and troubleshooting.
- Developed and implemented SEO strategies to increase organic traffic and rankings on search engine result pages.
Quality Assurance Analyst
Townsquare Interactive
Charlotte, NC
11.2020 - 09.2021
- Provided feedback on usability and suggest improvements to the product design teams.
- Developed, documented, and executed manual tests for web-based applications.
- Facilitated training sessions for junior QA analysts on testing techniques and best practices.
- Participated in continuous improvement initiatives to enhance product quality and team performance.
Senior Digital Marketing Specialist
Townsquare Interactive
Charlotte, NC
11.2018 - 11.2020
- Manage and develop digital marketing campaigns for over 150 small to medium-sized businesses nationwide.
- Produce and manage all monthly reporting and analytics for the business's online presence to identify areas of opportunity.
- Curate relevant, engaging content for client websites using SEO best practices.
- Produce and manage all monthly reporting and analytics for the business's online presence to identify areas of opportunity.
- Build and maintain client relationships to improve customer experience and client retention.
Education
Bachelor of Science - Strategic Communications
West Virginia University
Morgantown, WV05-2016
Skills
- Local SEO proficiency
- SEO project management
- Schema markup implementation
- SEO tool proficiency
- Google search console expertise
- Website auditing
- Page speed optimization
- Advanced keyword research
- SEO strategy development
Certification
Hootsuite Certified Professional
Google Digital Garage
Timeline
Content Strategist
Townsquare Interactive
01.2025 - Current
Senior SEO Analyst
Townsquare Interactive
09.2022 - 01.2025
Quality Assurance Analyst
Townsquare Interactive
11.2020 - 09.2021
Senior Digital Marketing Specialist
Townsquare Interactive
11.2018 - 11.2020
Bachelor of Science - Strategic Communications
West Virginia University
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