Sydney Henderson
New York,NY
Summary
Seasoned Project Manager with broad experience in coordinating marketing campaigns, developing project plans, branding, publicity, and overseeing successful execution in the media and entertainment industries. Skilled in team leadership, strategic planning, and cross-functional collaboration. Demonstrated ability to drive brand growth and enhance market penetration through innovative marketing strategies. Significant impact on previous work includes increased customer engagement and improved campaign performance.
Overview
5
5
years of professional experience
Work History
Experiential Marketing Manager
The Digilogue
New York, NY
01.2023 - 12.2024
- Developed and implemented experiential event plans, including budgets, venues, catering, décor, entertainment, and special guests for The Digilogue's New York City music professional and artist community, while establishing the brand's presence in the major metropolitan city.
- Collaborated with music-focused brands for the events that grew The Digilogue's presence via social media and the music industry. Example brands: TooLost
- Collaborate with internal teams: social media and finance to align on deliverables and provide seamless support for client initiatives.
- Sourced and researched venues that complemented the mission of 'The Digilogue After Dark Party.'
- Research and collaborated with key brands that grew "The Digilogiue After Dark Party" engagement by 90 %.
- Maintained relationships with existing partners, while cultivating new ones.
- Prepared post-event reports summarizing attendee feedback and other key metrics..
Digital Operations Coordinator
Sony Music Entertainment Inc.- The Orchard
New York, NY
11.2022 - 12.2024
- Exceeded operational goals by 100% through precise genre translation for major clients. Clients included Apple Music, Spotify, Tidal, Amazon Music, Soundcloud, and more.
- Encoded +100,000 of AWAL’S legacy catalogs into Sony Music, The Orchard's admin system, and delivered all “Universal Products Codes” to The Orchard’s digital streaming clients as a solution to the operation's team business goals.
- Identify and flag client deliveries that are stuck or have errors in The Orchard's admin system, while maintaining a smooth workflow and redelivering client products through The Orchard's digital supply chain.
- Prioritize the status of client products in The Orchard's admin system to ensure products are being distributed on established artist release date.
- Create workflow documentation to support current and future operations team members with training for Sony Music Entertainment - The Orchards System.
Public Relations Manager
Curators of Defining Experiences
New York, NY
01.2022 - 12.2024
- Expand and maintain a network of over 5,000+ music industry contacts, including journalists and editors of music magazines, newspaper music and arts sections, and music websites.
- Develop and execute effective internal communication strategies that advance company and client objectives.
- Prepare, circulate, and update press releases, artist biographies, and promo (promotional) materials until the conclusion of the project.
- Initiate well-thought-out plans for music releases and assist in long-term career planning for high-profile Grammy-nominated clients.
- Work closely with artists, management, and external publicists for campaign updates and communicate goals and plans for each release.
Oversee and manage clients when traveling to events to ensure tasks are fulfilled. Example: VH1: NYC The Impact, BET Awards, Rolling Loud, NYC Fashion Week, Grammy weekend, influencer/brand events, movie premieres, influencer gifting, concerts, and more. - Manage over 200+ positive press for artist and VH1 personality Cleotrapa, to ensure positive promotion is spread on social media.
Marketing Manager
Curators of Defining Experiences
New York, NY
01.2022 - 12.2024
- Maintained a deep understanding of Cleotrapa's unique selling proposition and translated it into creative marketing strategies positioning where I was able to create opportunities for the artists and company.
- Partner with HOIs, the artist's fanbase, and the music community to identify opportunities for client expansion.
- Know cultural trends and music expertise in every music genre of the industry landscape to make informed content strategy recommendations for Cleotrapa and stay ahead of the competition.
- Streamline operational processes to improve efficiency, ensuring that timelines, resources, and marketing project milestones are met seamlessly.
- Assisted with marketing for artist meet-and-greets, social media content, and events for Cleotrapa.
- Create engaging, data-driven presentations and campaign reports using tools such as PowerPoint and Canva, providing actionable insights for clients.
- Conducted campaign performance analysis, sharing insights with clients to reinforce the value of their partnerships with artists Cleotrapa.
- Worked closely with Unites Masters internal marketing teams to brainstorm creative and strategic campaign ideas that maximized Cleotrapa's impact.
Freelance Publicist
Sony Music Entertainment Inc.- The Orchard
New York, NY
08.2024 - 10.2024
- Collaborate with The Orchard's "Artist Services" team to curate conversation and bring awareness around artists' new music and a fashion week "experience" for artists Ilham and Dylan Synclair which grew both artists' monthly listeners +1M.
- Outsource and represent Sony Music Entertainment at New York Week fashion shows with artists for brand collaborations. Examples: "Who Decides War", "Maison Margiela", "Ksubi", "True Religion" and Gifting.
- Negotiated contract terms to maintain favorable working conditions and compensation for clients.Curated original content for social media posts and website articles via professional photography.
- Acted as a point of contact for customers, suppliers, partners, and other third parties to support the delivery of services.
Project Manager
Music Breakr - Tech Startup
New York, NY
01.2020 - 06.2022
- Responsible for producing the company's largest influencer marketing campaign for independent artist CharlieonnaFriday. The viral Tiktok campaign concluded with an aggregate follower reach of +125,650,000 views and +13,300,000 Tiktok views, with a $20,200 campaign spend. Grew the artist's "Spotify Monthly listeners" to 1,370,000+ ( generating 30M+ streams overall), Which helped the artist land a deal with Universal Music Groups - Island Records.
- Managed and executed 18 influencer marketing campaigns for record labels such as Alamo Records, Atlantic Records, Capitol Records, Sony Music, Viper Records, 300 Ent., and 3 major brands including Career Karma, Mass Appeal, and SeeHer. This resulted in a +40,160,000 in social media reach from $301,000 of major label marketing spending (approx. $0. 0075/ engagement).
- Serve as the main point of contact for clients pre-, during, and post-campaign execution, fostering strong relationships to ensure customer success with influencer agency(s), brand managers, and label reps.
- Created 18+ marketing proposals communicating how Breakr's platform will execute needed services.
- Responsible for accessing Breakr's internal and external systems to collect data for company case study decks, KPI reports, and influencer marketing campaign recap decks.
- Onboarded notable influencers and independent musical artists onto the Breakr platform/ data system resulting in a +10,000,000 follower reach.
Education
Bachelor of Arts - International Media
Università De Bologna
Bologna, Italy07-2022
Bachelor of Arts - Journalism And Mass Communication
Rutgers University
New Brunswick, NJ05-2022
Skills
- Account management
- Advertising
- Campaign management
- Client relationship management
- Communication
- Community engagement
- Content creation
- Contract Negotiation
- Digital Marketing
- Email Marketing
- Google Analytics
- Influencer marketing
- Leadership
- Manage fast-paced environments
- Media Relations
- Performance reporting
- Project Management
- Public relations
- Social media marketing (Tiktok, Instagram, Canva)
- Strategic marketing
- Solutions development
- Team collaboration
Timeline
Freelance Publicist
Sony Music Entertainment Inc.- The Orchard
08.2024 - 10.2024
Experiential Marketing Manager
The Digilogue
01.2023 - 12.2024
Digital Operations Coordinator
Sony Music Entertainment Inc.- The Orchard
11.2022 - 12.2024
Public Relations Manager
Curators of Defining Experiences
01.2022 - 12.2024
Marketing Manager
Curators of Defining Experiences
01.2022 - 12.2024
Project Manager
Music Breakr - Tech Startup
01.2020 - 06.2022
Bachelor of Arts - International Media
Università De Bologna
Bachelor of Arts - Journalism And Mass Communication
Rutgers University
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