Summary
Overview
Work History
Education
Skills
Published In
Certification
Timeline
Generic

Sydney Kerelo

Marlton,NJ

Summary

Multifaceted Creative Content Manager with four years of experience writing, editing, and researching a broad range of content. Knowledgeable in online content design, project coordination, and configuration management. Recognized for mentoring staff in best writing, grammar, and style practices. Proficient in Adobe Creative Suite software. Proficient in SEO, HTML, web design, and editing, and offering a four-year background in generating new print and digital content and managing a team of writers with strong image editing, writing, and communication skills.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Creative Content Manager

KenCrest Services
03.2022 - Current
  • Enhanced website traffic by creating engaging content and implementing effective SEO strategies. Optimized KenCrest's website layout and helped create a new website with better user experience, resulting in reduced bounce rates and increased time on site.
  • Developed comprehensive content calendars with two weekly blog posts published and improved audience engagement.
  • Conducted thorough research to produce accurate, informative, and relevant industry-related content.
  • Implemented analytics tools to track content performance, making data-driven decisions for optimization, which in turn gained more than 8,000 page views.
  • Edited and proofread all written materials, maintaining high grammar and style consistency standards.
  • Established relationships with industry experts for guest blog contributions and networking opportunities.
  • Designed and wrote numerous issues of KenCrest's magazine, Possibilities, and expanded it from 20 pages with three features to 28 pages with six stories.
  • Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
  • Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
  • Continuously refined editorial guidelines to ensure brand voice consistency across all channels.
  • Edited and proofread all written materials, maintaining high grammar and style consistency standards.
  • Developed efficient content management systems for streamlined organization and easy accessibility of digital assets.

Freelance Writer

SJ Magazine
01.2021 - 01.2023
  • Wrote more than 20 features for print magazines on education, mental health, historical landmarks within South Jersey, local businesses, and profiles of exciting individuals.
  • Developed engaging articles for online publications, resulting in increased readership and social media shares.
  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Adapted writing styles based on different platforms such as social media, blog posts, and print materials.

Digital Editor

Today Media, Inc.
02.2021 - 03.2022
  • Wrote weekly web content for DelawareToday.com and published articles and written content for DelawareToday.com and WeddingsToday.com websites using content management systems.
  • Enhanced website traffic by implementing SEO strategies and optimizing content for better online visibility, gaining more than 10,000 page views.
  • Streamlined digital content creation processes, resulting in increased efficiency and improved output quality.
  • Managed social media platforms to boost brand awareness and foster audience engagement, gaining over 12,000 followers.
  • Collaborated with writers, designers, and developers to create cohesive and visually appealing digital content.
  • Developed editorial calendar for consistent content publishing across various platforms.
  • Implemented analytics tools to track user behavior, enabling data-driven decision-making for future content strategy.
  • Edited articles, blog posts, and multimedia content to maintain high-quality standards and adherence to brand guidelines.
  • Conducted keyword research for targeted SEO campaigns, improving search engine rankings and driving organic traffic growth.
  • Managed multiple projects simultaneously while adhering to tight deadlines, ensuring timely delivery of high-quality work.
  • Coordinated with cross-functional teams to integrate marketing initiatives into digital editorial content seamlessly.
  • Ensured tone, style, and messaging consistency across all digital channels by enforcing editorial guidelines and best practices.
  • Boosted social media following through strategic curation of shareable content tailored specifically for each platform's unique audience demographics.
  • Achieved higher conversion rates on email marketing campaigns by crafting compelling subject lines and strategic calls-to-action within the email body.

Assistant Editor

Del Val Media
09.2019 - 06.2020
  • Enhanced publication quality by meticulously proofreading and editing articles for grammar, style, and content accuracy.
  • Collaborated with the editorial team to develop engaging content ideas and maintain a consistent publication schedule.
  • Developed strong working relationships with writers to guide them in improving their writing skills and article content.
  • Effectively communicated with team members to maintain brand voice and style consistency throughout all published materials.
  • Assisted in creating compelling headlines and titles that enticed readers to explore articles further.
  • Conducted thorough research to verify facts, statistics, and information for accuracy before publishing articles.
  • Contributed over 15 original written pieces to broaden editorial coverage and showcase versatility within Del Val Media's team skill set.
  • Attended industry events to stay current on trends, gather story ideas, and network with potential contributors or sources.
  • Participated in weekly meetings discussing upcoming stories, department goals, strategies for improvement, and performance metrics analysis.
  • Assisted Editor-in-Chief during high-volume periods, stepping in to provide additional support and ensure continuity of quality output.
  • Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content.
  • Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.

Group Leader/Supervisor

Woodstown-Pilesgrove SACC
04.2015 - 09.2019
  • Communicate closely with parents/guardians about daily activities, recent behavior changes, and other related issues
  • Improved team productivity by implementing efficient project management strategies and delegating tasks effectively, such as activity scheduling, student tuition paperwork, filing, account management, and training.
  • Improved team productivity by implementing efficient project management strategies and delegating tasks effectively. I oversaw cross-functional collaboration between departments, ensuring smooth workflow and timely task completion.
  • Streamlined processes within the department, leading to increased efficiency and reduced operational costs.
  • Fostered strong relationships with clients by maintaining open lines of communication and delivering exceptional service quality, leading to higher-quality work and improved job satisfaction.

Education

Bachelor of Arts - Journalism And English

Rowan University
Glassboro, NJ
05.2019

Skills

  • Microsoft Office
  • WordPress
  • Content Editing, Creation and Writing
  • Adobe Creative Suite
  • Graphic Design
  • Marketing Communications
  • Email Marketing
  • Social Media Management
  • Editorial Planning
  • SEO Optimization

Published In

  • South Jersey Magazine
  • Suburban Family Magazine
  • House & Home Magazine
  • South Jersey Biz
  • Orlando Family Magazine
  • Philadelphia Magazine
  • The British Journal Of Midwifery
  • DelawareToday.com
  • SJ Magazine
  • Possibilities: A KenCrest Magazine

Certification

  • Introduction to Graphic Design Training - March 2022
  • Strengthening Frontline Leadership Series, KenCrest - July 2023 to January 2024

Timeline

Creative Content Manager

KenCrest Services
03.2022 - Current

Digital Editor

Today Media, Inc.
02.2021 - 03.2022

Freelance Writer

SJ Magazine
01.2021 - 01.2023

Assistant Editor

Del Val Media
09.2019 - 06.2020

Group Leader/Supervisor

Woodstown-Pilesgrove SACC
04.2015 - 09.2019

Bachelor of Arts - Journalism And English

Rowan University

Similar Profiles

CREATE PROFILE
Sydney Kerelo