Sydney LaRoche
Marketing Expert
Chicago,IL
Summary
Insightful marketing manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Senior Marketing Manager
Scivera
04.2022 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Established and managed overall marketing plan for the Sustainable Chemistry department.
- Oversaw creation and implementation of social media strategy across more than five channels
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Marketing Manager
Bospar Public Relations
08.2021 - 04.2022
- Created marketing strategy to unify branding and create content
- Assessed marketing copy, video, art comps and final designs and compared with established specifications.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Developed network of related professionals to open up business opportunities.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Launched company podcast and produced weekly episodes
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Digital Marketing Manager
MDC Interior Solutions
08.2015 - 08.2021
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Created paid social media content with consistent content and tone.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials, advertisements and social media strategy
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
Business Development Manager
Club Colors
09.2013 - 06.2014
- Reached out to potential customers via telephone, email and in-person inquiries.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
Marketing Intern
Assurance, A Marsh & McLennan Agency LLC Co
05.2012 - 12.2012
- Collaborated with team members to help expand marketing channels.
- Assisted in creating written, video and image content for marketing channels.
- Created proposals and organized pursuit documentation to support marketing staff.
Education
Bachelor of Arts - Integrated Marketing Communications, Philosophy
Roosevelt University
Chicago, IL 08.2010 - 05.2013
Skills
Public and Media Relations
Budget oversight
Strategic planning
Brand development
Marketing and advertising
Marketing analytics
Social Media Management
Timeline
Senior Marketing Manager
Scivera
04.2022 - Current
Marketing Manager
Bospar Public Relations
08.2021 - 04.2022
Digital Marketing Manager
MDC Interior Solutions
08.2015 - 08.2021
Business Development Manager
Club Colors
09.2013 - 06.2014
Marketing Intern
Assurance, A Marsh & McLennan Agency LLC Co
05.2012 - 12.2012
Bachelor of Arts - Integrated Marketing Communications, Philosophy
Roosevelt University
08.2010 - 05.2013