Sydney Lowther
Houston,TX
Summary
Accomplished media relations specialist with 500+ media placements and proven ability to push brand visibility and adapt in fast-paced environments. Known for enhancing public image, through storytelling, dynamic video content, compelling press releases and bringing heartfelt stories from the community to the forefront.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Relations Specialist
UTHealth Houston
Houston, TX
05.2024 - Current
- Coordinated more than 500 local, state and national interviews connecting media representatives and UTHealth Houston experts.
- Developed a new segment of the UTHealth Houston News website called “Ask the Expert” to feature ready‑to‑use physician quotes that increased media visibility.
- Curated more than 40 patient stories, expert features, research releases and grant announcements that strengthened the institution’s public narrative.
- Tracked and analyzed media coverage using media‑monitoring tools to assess public sentiment and inform the team’s communication strategy.
- Managed crisis communication plans to address potential reputational risks.
- Drafted and pitched press releases and media packets for health initiatives, events and school openings.
- Followed and assessed breaking news and trending topics to identify timely and appropriate opportunities for media engagement.
Multimedia Journalist
KCBD-TV
Lubbock, Texas
07.2022 - 05.2024
- Presented compelling stories and press releases, interpreting current news and events to enhance audience understanding.
- Developed engaging story concepts that resonated with the target audience, driving viewer interest.
- Planned and reported stories through in-field communication and interviews.
- Created material to fit available time and space with strong writing and editing abilities.
- Delivered complete and accurate information based on thorough research and credible information.
- Transmitted news stories and reports from remote locations to meet deadlines.
- Compiled daily reports for the news team, ensuring comprehensive coverage of current events and stories of interest.
Education
Bachelor of Arts (B.A.) - Political Science, International Relations
Texas Tech University
Lubbock, Texas05-2021
Master of Arts - Comparative Politics
Texas Tech University
Lubbock, TexasSkills
- Media monitoring tools - Cision, Meltwater
- Daily Pitching and utilized pitching platforms - Connectively, HARO, Qwoted, EurekAlert, Newswise
- Crisis communication
- Media training
- Video/photo editing software - EDIUS, Premiere Pro, CapCut, Canva, Adobe InDesign & Creative Cloud
- Website content creation - DotCMS, Constant Contact
- AP Stylebook
Accomplishments
- Qwoted Top 100 PR Professionals Q4 2025
- Senior Vice President's Award for Excellence in Media Relations - Public Affairs
Certification
- AP Stylebook Workshop Certificate 101 & 201
Timeline
Media Relations Specialist
UTHealth Houston
05.2024 - Current
Multimedia Journalist
KCBD-TV
07.2022 - 05.2024
Bachelor of Arts (B.A.) - Political Science, International Relations
Texas Tech University
Master of Arts - Comparative Politics
Texas Tech University