Summary
Overview
Work History
Education
Skills
Timeline
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Sydney March

Raleigh,NC

Summary

Creative professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.

Overview

6
6
years of professional experience

Work History

Social Media Manager

Westminster Communities of Florida
03.2020 - 10.2024
  • Brand Strategy & Audience Growth: Led strategic oversight of 15+ organizational social media accounts, significantly increasing engagement and brand visibility among key demographics, including community partners and prospective stakeholders.
  • AI-Driven Content Development: Leveraged AI tools to streamline content ideation, trend analysis, and copy generation—enhancing productivity and enabling adaptation to shifting audience behaviors and market trends.
  • Content Creation & Storytelling: Conceptualized, produced, and distributed compelling multimedia content (text, graphic, and video) that amplified brand messaging and drove measurable engagement across platforms.
  • Content Planning: Maintained a flexible, data-informed content calendar aligned with evolving organizational goals. Coordinated with internal teams and external community leaders to ensure relevance, timeliness, and brand cohesion.
  • Video Production & Engagement Strategy: Developed, scripted, filmed, and edited a monthly video series connecting executive leadership with professional and internal audiences—delivering timely insights on industry trends and company initiatives to boost transparency, engagement, and brand alignment.
  • Digital Reputation & Community Management: Proactively monitored and managed public feedback, strengthening brand trust and responsiveness through transparent communication and timely resolution of concerns.
  • Crisis Communication & Brand Resilience: Played a key role in emergent response initiatives, adapting messaging across digital platforms to maintain brand integrity and public trust during high-stakes situations.
  • Visual Design & Photography: Created and curated visual assets that supported campaign narratives and elevated the organization's digital presence through high-impact photo and video content.
  • Team Development & Training: Led organization-wide training on social media best practices and digital tools, empowering 100+ staff members to contribute effectively to brand communication efforts.

Graphic Designer

The GEO Group
01.2019 - 03.2020
  • Content Strategy & Brand Management: Directed the implementation and governance of corporate brand and identity standards across all channels to ensure cohesive messaging and visual alignment.
  • Publication & Editorial Oversight: Led end-to-end creation and design for major corporate publications, including the Annual Report, ESG & Human Rights Report, and a quarterly magazine. Oversaw editorial planning, visual design, and cross-functional coordination to deliver high-impact storytelling aligned with corporate objectives.
  • Brand Modernization & Digital Experience: Spearheaded a full-scale brand refresh, including a website redesign focused on improved user experience, modern typography, and cohesive design systems. Translated brand strategy into scalable visual and content frameworks across digital and print media.
  • Event Visualization : Created marketing collateral for conferences, advertising campaigns, and stakeholder presentations. Delivered integrated design solutions across web and print that supported brand awareness, key messaging, and excitement.
  • Content Production & Art Direction: Served as lead photographer and visual content producer for corporate events and facility shoots. Art directed on-site and remote photo and video productions, collaborating with external vendors to maintain visual quality and brand standards.
  • Video Strategy & Execution: Planned, scripted, and produced instructional and brand videos, including onboarding and medical training content. Ensured multimedia assets aligned with organizational tone, accessibility standards, and strategic communication goals.

Education

Bachelor of Fine Arts - Illustration

Syracuse University
Syracuse, NY
05-2018

Skills

  • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, Premier Pro
  • CRM and Project Management Softwares
  • Wordpress
  • AI-Assisted Content Development
  • Social Media Strategy & Management
  • Audience Growth & Engagement
  • Photo and Video Capture & Editing
  • Teamwork & collaboration
  • Self-Motivation & Individual Work

Timeline

Social Media Manager

Westminster Communities of Florida
03.2020 - 10.2024

Graphic Designer

The GEO Group
01.2019 - 03.2020

Bachelor of Fine Arts - Illustration

Syracuse University

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