Sydney Merritt
Charlotte,North Carolina
Summary
Dynamic marketing professional skilled in promoting brand awareness through innovative social media strategies and engaging customer experiences. Proven ability to connect with diverse audiences, enhance product visibility, and drive brand loyalty through targeted initiatives and effective communication.
Overview
4
4
years of professional experience
Work History
Student Marketing Ambassador
Celsius
Charlotte, NC
01.2026 - Current
- Enhanced brand awareness and product engagement among college students via targeted sampling initiatives
- Promoted CELSIUS brand on campus through events, social media, and peer-to-peer marketing to connect with college students
- Engaged customers through product demonstrations and brand storytelling.
- Assisted in organizing promotional events and sampling activities.
- Collaborated with sales teams to boost brand presence in retail locations.
Head Server, Bartender & Social Media Manager
Boardwalk Billys
Charlotte, NC
08.2024 - Current
- Developed and implemented social media strategies to enhance brand visibility and engagement
- Provide menu recommendations and maintain strong product knowledge.
- Liaised between servers, kitchen staff, and management to facilitate seamless service delivery.
- Provided menu recommendations and maintained comprehensive product knowledge to enhance guest experience.
Detailer
Ford Performance Racing School
Concord, NC
08.2024 - 04.2025
- Detailed performance vehicles to uphold brand standards and enhance customer satisfaction.
- Interacted with guests to foster positive experiences during events and strengthen brand loyalty.
- Coordinated team tasks to enhance workflow efficiency. by coordinating tasks and resources. and uphold safety and presentation standards.
Sever
Pippas Cafe
Concord, NC
08.2023 - 12.2024
- Provided prompt customer service and ensured accurate order entry, enhancing customer satisfaction.
- Studied and committed rotating menus to memory for quick reference during service. and promoted daily specials.
- Maintained clean, organized dining environment to support positive dining experience.
Volunteer
Humane Society of Charlotte
01.2023 - 01.2024
- Greeted guests and facilitated animal introductions based on behavior to enhance visitor experience.
- Engaged with community members during outreach programs and events.
- Coordinated volunteer schedules for various events and activities.
- Provided daily care for animals in a shelter environment. and maintained clean environments.
- Assisted with animal care and feeding in shelter facilities.
Shift supervisor
Starbucks
Raleigh, NC
09.2022 - 07.2023
- Trained and supervised new team members, enhancing beverage preparation and service quality.
- Delegated closing duties, ensuring efficient store readiness for next day operations.
- Managed time-sensitive tasks, upholding high-quality standards in service delivery.
Education
Bachelors of Art - Communication Studies Concentration: Public Relations
University of North Carolina at Charlotte
Charlotte, NCSkills
- Social media management
- Brand awareness
- Customer service
- Market research
- Problem solving
- Time management
- POS systems
- Excel
- Leadership
- Quick learner
- Effective communication
- Responsible
Hobbies and Interests
- Pickleball
- Photography
- Cooking
- Automotive sports
- Volunteering
- School activities
Volunteer Experience
Humane Society of Charlotte, Volunteer, 01/01/23, 01/01/24, Cared for animals and maintained clean environments, Greeted guests and assisted with animal introductions based on behavior
Leadership Experience
Pre-Vet Club at UNCC, Secretary, 08/01/24, Continuing, Charlotte, NC, Participating in events and initiatives that promote veterinary education and career development, Engaging with fellow members and guest speakers to expand knowledge of veterinary medicine and related fields, Assisting in organizing club activities, including volunteer opportunities, networking events, and educational workshops
Timeline
Student Marketing Ambassador
Celsius
01.2026 - Current
Head Server, Bartender & Social Media Manager
Boardwalk Billys
08.2024 - Current
Detailer
Ford Performance Racing School
08.2024 - 04.2025
Sever
Pippas Cafe
08.2023 - 12.2024
Volunteer
Humane Society of Charlotte
01.2023 - 01.2024
Shift supervisor
Starbucks
09.2022 - 07.2023
Bachelors of Art - Communication Studies Concentration: Public Relations
University of North Carolina at Charlotte