Summary
Overview
Work History
Education
Skills
Timeline
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Sydney Ballard

Southfield

Summary

I am a detail-oriented producer with extensive knowledge of Final Cut, iNews, SEO practices, and digital marketing. With my experience in creating, writing, and producing, I believe I will be a major asset to the team. Working with all sectors of the production industry, I have a unique perspective, because I'm able to think from an editor, producer, and writer viewpoint. I am committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. My passion is bringing a client's vision to life with my creative talents.

Overview

6
6
years of professional experience

Work History

Producer

CBS News Detroit
04.2023 - Current
  • Planned video shoots in studio and remotely by managing production through stages to completion.
  • Coordinated with producers and on-air talent to create program content, new ideas and segments.
  • Researched, developed and pitched stories that reflected the CBS News network brand.

Digital Content Creator

Graham Media Group
02.2022 - 02.2023
  • Edited and optimized content to improve SEO ranking for specific keywords.
  • Coordinated with digital content team of writers, editors, and producers to execute quality content.
  • Tracked key metrics and developed spreadsheets and data models.
  • Learned SEO techniques, which led to the exponential growth of two Graham Media Group-produced shows.
  • Created and posted social media content for their internally produced shows.
  • Wrote digital news stories that were spread amongst the websites of all six news stations they own.

Game Operations and Entertainment Team Assistant

Detroit Pistons & Motor City Cruise
10.2021 - 03.2023
  • Positioned as go-to person for entertainment staff members, assisting with lighting, audio, game activations, and game presentation.
  • Opportunity to fill in as the stage manager for an NBA G League Playoff game
  • Assisted in the set-up, tear down and execution of all promotional projects on the concourses at Pistons and Motor City Cruise home game nights.

Marketing Assistant

Wayne State University Marketing And Communication
10.2020 - 05.2021
  • Participated in Marketing and Communications focus group for new billboards, advertisement videos, logo ideas, and new student recruitment strategies.
  • Took over the official Wayne State University Instagram page to cover major events in Detroit.


Editing and Production Intern

N.G.P. Group LLC
12.2020 - 05.2021
  • Edited promotional videos, created countdowns, and edited clips to input into segments of their weekly live broadcast “Live with Vince Eliot.”
  • Participated in weekly production meetings
  • Assisted in on set productions for clients, had the opportunity to mic talent, assist with lighting, and subject placement.


Social Media/PR Intern

Wayne State University High Program
08.2018 - 11.2018
  • Created engaging content to catch attention of potential customers.
  • Assisted the First Lady of the university with various marketing projects that would engage potential donors.
  • Created content strategies for digital media.

Education

Bachelor of Arts - Digital Communications And Media

Wayne State University
Detroit, MI
05.2021

Skills

  • Online Content Development
  • Social Media Platforms
  • Video Editing
  • Final Cut Pro
  • Microsoft Suite (Outlook, Excel, Word, PowerPoint)
  • Used SEO Techniques to grow YouTube channel viewership and subscribers:

    • -grown from 50 to 5,200 returning viewers

    -optimized playlists that have grown from 5,132 views to over 125,000 views

Timeline

Producer

CBS News Detroit
04.2023 - Current

Digital Content Creator

Graham Media Group
02.2022 - 02.2023

Game Operations and Entertainment Team Assistant

Detroit Pistons & Motor City Cruise
10.2021 - 03.2023

Editing and Production Intern

N.G.P. Group LLC
12.2020 - 05.2021

Marketing Assistant

Wayne State University Marketing And Communication
10.2020 - 05.2021

Social Media/PR Intern

Wayne State University High Program
08.2018 - 11.2018

Bachelor of Arts - Digital Communications And Media

Wayne State University

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Sydney Ballard