Sydney Ballard
Southfield
Summary
I am a detail-oriented producer with extensive knowledge of Final Cut, iNews, SEO practices, and digital marketing. With my experience in creating, writing, and producing, I believe I will be a major asset to the team. Working with all sectors of the production industry, I have a unique perspective, because I'm able to think from an editor, producer, and writer viewpoint. I am committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. My passion is bringing a client's vision to life with my creative talents.
Overview
6
6
years of professional experience
Work History
Producer
CBS News Detroit
Southfield, MI
04.2023 - Current
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Coordinated with producers and on-air talent to create program content, new ideas and segments.
- Researched, developed and pitched stories that reflected the CBS News network brand.
Digital Content Creator
Graham Media Group
Detroit, MI
02.2022 - 02.2023
- Edited and optimized content to improve SEO ranking for specific keywords.
- Coordinated with digital content team of writers, editors, and producers to execute quality content.
- Tracked key metrics and developed spreadsheets and data models.
- Learned SEO techniques, which led to the exponential growth of two Graham Media Group-produced shows.
- Created and posted social media content for their internally produced shows.
- Wrote digital news stories that were spread amongst the websites of all six news stations they own.
Game Operations and Entertainment Team Assistant
Detroit Pistons & Motor City Cruise
Detroit, MI
10.2021 - 03.2023
- Positioned as go-to person for entertainment staff members, assisting with lighting, audio, game activations, and game presentation.
- Opportunity to fill in as the stage manager for an NBA G League Playoff game
- Assisted in the set-up, tear down and execution of all promotional projects on the concourses at Pistons and Motor City Cruise home game nights.
Marketing Assistant
Wayne State University Marketing And Communication
Detroit, MI
10.2020 - 05.2021
- Participated in Marketing and Communications focus group for new billboards, advertisement videos, logo ideas, and new student recruitment strategies.
- Took over the official Wayne State University Instagram page to cover major events in Detroit.
Editing and Production Intern
N.G.P. Group LLC
Canton, MI
12.2020 - 05.2021
- Edited promotional videos, created countdowns, and edited clips to input into segments of their weekly live broadcast “Live with Vince Eliot.”
- Participated in weekly production meetings
- Assisted in on set productions for clients, had the opportunity to mic talent, assist with lighting, and subject placement.
Social Media/PR Intern
Wayne State University High Program
Detroit, MI
08.2018 - 11.2018
- Created engaging content to catch attention of potential customers.
- Assisted the First Lady of the university with various marketing projects that would engage potential donors.
- Created content strategies for digital media.
Education
Bachelor of Arts - Digital Communications And Media
Wayne State University
Detroit, MI05.2021
Skills
- Online Content Development
- Social Media Platforms
- Video Editing
- Final Cut Pro
- Microsoft Suite (Outlook, Excel, Word, PowerPoint)
- Used SEO Techniques to grow YouTube channel viewership and subscribers:
-grown from 50 to 5,200 returning viewers
-optimized playlists that have grown from 5,132 views to over 125,000 views
Timeline
Producer
CBS News Detroit
04.2023 - Current
Digital Content Creator
Graham Media Group
02.2022 - 02.2023
Game Operations and Entertainment Team Assistant
Detroit Pistons & Motor City Cruise
10.2021 - 03.2023
Editing and Production Intern
N.G.P. Group LLC
12.2020 - 05.2021
Marketing Assistant
Wayne State University Marketing And Communication
10.2020 - 05.2021
Social Media/PR Intern
Wayne State University High Program
08.2018 - 11.2018
Bachelor of Arts - Digital Communications And Media
Wayne State University