Sydney Parrish
Indianapolis
Summary
Dynamic content creator and sports reporter with five years of experience playing college basketball, coupled with a proven track record at Big Ten Network Student U. Skilled in multimedia storytelling and leadership, I’ve boosted brand visibility for major companies like Adidas through engaging content, gaining over 218k TikTok followers. Thrived in high-pressure environments, demonstrating adaptability, a strong work ethic, and a unique perspective shaped by my athletic background.
Overview
2025
2025
years of professional experience
Work History
Paid Student Intern
Big Ten Network Student U
- Demonstrated versatility by covering multiple sports throughout the year while maintaining consistent quality of work.
- Sideline reported for various sports such as, Women's soccer, Volleyball, Softball.
- Maintained an active presence across my social media platforms: TikTok with 218k followers, Instagram with 126k followers, and twitter with 10k.
- Maintained professionalism under pressure in high-stakes environments such as playoffs and championship games.
- Prepared meticulously for each assignment through extensive research, film study, and attendance at practices/games when possible.
- Provided real-time updates on injuries, game strategies, and player reactions for a comprehensive broadcast experience.
Social Media Content Creator
Ritz Crackers, Powerade, Raising Cane's, Adidas
- I have collaborated with several renowned companies to market their products including Peacock (10M views), Ritz Crackers (3.1M views), Raising Cane's (2.1M views), Adidas (85.4k views), Powerade (43k views).
- Managed content across multiple platforms for widest audience reach.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Developed an effective social media strategy, resulting in consistent growth in followers and engagement rates.
Intern
CBS Sports Network
07.2024 - 07.2024
- Gained valuable experience interviewing Big Ten football players, and applying learned concepts directly into relevant work situations
- Supported the senior talent in tasks they needed completed off set.
- Learned from the talent by watching their strategies and techniques on and off the camera.
- Frequently inspected production area to verify proper equipment operation.
- Gained hands-on experience in production and expanding technical skills on set.
Basketball Camp Coach
Indiana University
06.2024 - 07.2024
- Enhanced player performance by developing and implementing customized training programs.
- Developed future leaders within the camp setting, encouraging responsibility and accountability among participants.
- Organized daily schedules and supervised camp operations, ensuring a safe and structured environment for all participants.
- Cultivated strong communication skills among team members with frequent group discussions on strategy and game tactics.
- Encouraged parent involvement in their child''s athletic development with regular updates on progress.
Volunteer
Indiana University Women's Excellence
04.2024 - 04.2024
- Educated community members about the importance in Women's Sports at the University and beyond.
- created conversation between Indiana University Deputy Director of Athletic and Head Women's Basketball coach
- Developed guidelines and best practices for maintaining a respectful, professional tone.
- Wrote and created content for various topics and mediums.
- Researched topics to create accurate and engaging conversation.
Panel Speaker
NIL Summitt
09.2023 - 09.2023
- Inspired action within the audience by sharing personal experiences with NIL and lessons learned throughout my basketball career.
- Enhanced event success by tailoring speech content to align with specific themes and objectives.
- Elevated audience engagement by incorporating compelling storytelling techniques and relatable anecdotes.
- Delivered high-quality presentations for diverse audiences, driving increased brand awareness and interest.
Basketball Camp Coach
Indiana University
06.2023 - 07.2023
- Enhanced player performance by developing and implementing customized training programs.
- Developed future leaders within the camp setting, encouraging responsibility and accountability among participants.
- Organized daily schedules and supervised camp operations, ensuring a safe and structured environment for all participants.
- Cultivated strong communication skills among team members with frequent group discussions on strategy and game tactics.
- Encouraged parent involvement in their child''s athletic development with regular updates on progress.
Basketball Camp Coach
Indiana University
06.2022 - 07.2022
- Designed age-appropriate drills that catered to various skill levels, enhancing each player''s overall development.
- Evaluated camper progress throughout each session, maintaining detailed records of improvements made over time.
- Implemented educational components into the program such as nutrition advice, injury prevention measures, and mental toughness training.
- Fostered teamwork among camp participants through group activities and collaborative exercises.
- Encouraged parent involvement in their child''s athletic development with regular updates on progress.
Education
Bachelor of Arts - Sports Media
Indiana Univeristy
Bloomington, IN06-2024
Skills
- Content Marketing
- Leadership qualities
- Video editing
- Sports expertise
- Team collaboration
- Sports reporting
- Multimedia storytelling
- Adaptability and flexibility
- Writing and editing
- Interviewing skill
- Strong work ethic
- Time management
Timeline
Intern
CBS Sports Network
07.2024 - 07.2024
Basketball Camp Coach
Indiana University
06.2024 - 07.2024
Volunteer
Indiana University Women's Excellence
04.2024 - 04.2024
Panel Speaker
NIL Summitt
09.2023 - 09.2023
Basketball Camp Coach
Indiana University
06.2023 - 07.2023
Basketball Camp Coach
Indiana University
06.2022 - 07.2022
Paid Student Intern
Big Ten Network Student U
Social Media Content Creator
Ritz Crackers, Powerade, Raising Cane's, Adidas
Bachelor of Arts - Sports Media
Indiana Univeristy
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